Honduras Hope
Strategic Goals – 2014
- Solidify operations:
 - Create a sustainable advancement process
 - Implement an operating budget andabsorb real costs
 - Define parameters for existing programs and determine
 - Kick off the culinary and hospitality school
 - Launch Elle Se Puede – Women and Girls comprehensive
 - Enhance print base, web, and digital communication
 - Revitalize travel program
 - Develop Board of Directors
 - Advancement Process:
 - Migrate to a constituent management database
 - Acknowledge gifts in timely fashion
 - Manage to a defined annual fundraising cycle - 2 newsletters, 1 annual appeal, holiday card, 1 major event
 - Define gift goals for each constituent group, cultivate and achieve “A-List” goals
 - Get our ducks in a row to apply for grants – identify grant opportunities, form resonating marketing messages, create the necessary financial information
 - Hold a 5-figure annual event – Summer Cape event during even years, and Fall Boston event during odd years.
 - Support the Granite State Grind (bicycle event)
 - Implement an operating budget:
 - Create and manage to an annual planning budget
 - Absorb operating costs into budget – print materials, postage, web, constant contact, CC travel expenses, event costs, contract labor
 - Budget for maintenance expenses on existing buildings
 - Maintain <=10% overhead ratio.
 - Define parameters of existing programs:
 - Evaluate satisfaction with existing programs and determine continued funding
 - Define expectations for scholarship and boarding house students
 - Launch Ella Se Puede and Escuela des ArtesCulinarias:
 - Support CEVER and Alex and make the culinary school a success
 - Ship container
 - Hire teacher
 - Define roles and responsibilities
 - Launch program
 - Create a cohesive program focused on women and girls
 - Implement an overarching structure to more effectively coordinate existing programs
 - Expand successful Plan Grande programs to San Jose
 - Create a beautician school
 - Enhance print based and digital communication:
 - Enhance web site – level 2 navigation, program descriptions in terms that would support grant applications, multiple online giving options (gifts, recurring, stock, sponsor a child, etc.), Spanish language site
 - Develop a logo that sticks
 - National PR story
 - Revitalize travel program:
 - Design meaningful in-country experience
 - Document travel program
 - Create a pricing structure
 - Market to affiliated churches
 - Develop Board of Directors:
 - Revitalize team
 - Clarify roles and responsibilities
 - Envision Honduras Hope future and renew mission
 - Identify a volunteer to chair the 2014 five-figure Cape event
 
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9/5/13
