Honduras Hope
Strategic Goals – 2014
- Solidify operations:
- Create a sustainable advancement process
- Implement an operating budget andabsorb real costs
- Define parameters for existing programs and determine
- Kick off the culinary and hospitality school
- Launch Elle Se Puede – Women and Girls comprehensive
- Enhance print base, web, and digital communication
- Revitalize travel program
- Develop Board of Directors
- Advancement Process:
- Migrate to a constituent management database
- Acknowledge gifts in timely fashion
- Manage to a defined annual fundraising cycle - 2 newsletters, 1 annual appeal, holiday card, 1 major event
- Define gift goals for each constituent group, cultivate and achieve “A-List” goals
- Get our ducks in a row to apply for grants – identify grant opportunities, form resonating marketing messages, create the necessary financial information
- Hold a 5-figure annual event – Summer Cape event during even years, and Fall Boston event during odd years.
- Support the Granite State Grind (bicycle event)
- Implement an operating budget:
- Create and manage to an annual planning budget
- Absorb operating costs into budget – print materials, postage, web, constant contact, CC travel expenses, event costs, contract labor
- Budget for maintenance expenses on existing buildings
- Maintain <=10% overhead ratio.
- Define parameters of existing programs:
- Evaluate satisfaction with existing programs and determine continued funding
- Define expectations for scholarship and boarding house students
- Launch Ella Se Puede and Escuela des ArtesCulinarias:
- Support CEVER and Alex and make the culinary school a success
- Ship container
- Hire teacher
- Define roles and responsibilities
- Launch program
- Create a cohesive program focused on women and girls
- Implement an overarching structure to more effectively coordinate existing programs
- Expand successful Plan Grande programs to San Jose
- Create a beautician school
- Enhance print based and digital communication:
- Enhance web site – level 2 navigation, program descriptions in terms that would support grant applications, multiple online giving options (gifts, recurring, stock, sponsor a child, etc.), Spanish language site
- Develop a logo that sticks
- National PR story
- Revitalize travel program:
- Design meaningful in-country experience
- Document travel program
- Create a pricing structure
- Market to affiliated churches
- Develop Board of Directors:
- Revitalize team
- Clarify roles and responsibilities
- Envision Honduras Hope future and renew mission
- Identify a volunteer to chair the 2014 five-figure Cape event
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9/5/13