Michael S. Sweigart
12 James Drive -Waretown, NJ 08758 -609-977-5050 -OBJECTIVE
Bring unmatched creativity, precise account management, and a wealth of advertising and marketing experience to a full-service advertising agency.
WORK EXPERIENCEPURPOSE ADVERTISING, President
§ Founded and Managed Internet-driven Advertising Agency
§ Google Partner, Certified in Adwords and Analytics
§ Managed Automotive, Industrial, B2B, Retail clients in Tri-State area
§ Extensive experience in SEO, Social Media, and e-commerce systems
§ Created Inbound and Outbound Marketing campaigns for clients
§ Clients include Prudential, Jeep Store, Hamilton Jewelers, Ad Agencies
§ Implemented large scale ecommerce and marketing strategies for clients / 2010-Present
HIGHWAY ASSOCIATES, President, Account Executive
§ Developed traditional ad campaigns for radio, TV, print, outdoor, and broadcast media for Automotive Dealers (co-op and traditional) and Retailers§ Negotiation, Management, Trafficking, and Placement of advertising
§ Managed over $8 million in advertising revenue with high profitability
§ TV and Radio Script Writing and Commercial production, Infomercial direction and production, sponsorships / 2006 – 2012
PUREDEALER, President, National Sales Manager
§ Developed a national automotive internet services company§ Managed resellers, agencies, and sales representatives nationwide
§ Screen and train prospective sales representatives and agencies
§ Assist customers with advertising and promotional campaigns
§ Developed automotive marketing lead-generation initiatives utilizing SEO, SEM, PPC, press releases, and social networking
§ Created over $5 million in Internet services sales / 1992 – 2009
MOTTO ADVERTISING / MJMI INTERNET, Business Development
§ Increased Internet website and marketing services sales by more than 600%§ Created automotive marketing division of advertising agency
§ Introduced new car dealerships to online marketing strategies
§ Established new accounts through referrals and cold calls / 1991 – 1993