1. Course Code / C11IB / 2. Course Title / International Business Context / 3. SCQF Level / 11 / 4. Credits / 15
5. School / Management and Languages / 6. Course Coordinator / Colin Turner
7. Delivery: Location & Semester / Edin
Sem 1 / SBC
Sem……. / Orkney
Sem……….. / Dubai
Sem…1.. / IDL
Sem…. / Collaborative Partner
Name…………………….....Sem..…... / Approved Learning Partner
Name …………………………………Sem………..
8. Pre-requisites
9. Linked Courses (specify if synoptic)
10. Excluded Courses
11. Replacement Courses / Code:
Date Of Replacement: / 12. Degrees for which this is a core course / MSc International Business Management Programmes
13. The course may be delivered to: / UG only / PG only / UG & PG / 14. Available as an Elective? / Yes No
15. Aims
As internationalisation progresses so there is an imperative upon firms to develop strategies to respond in both an offensive and defensive manner. This unit explores the nature of the firm’s response to these challenges through examining the strategic basis, method and direction of international strategies. In examining this process the units explore both multi- and micro-nationals and seek to utilise conventional strategic tools to study international strategies.
The aims are to:
· Provide the student with an awareness of the internationalisation process and what has driven it;
· Develop an appreciation of the nature of how firms respond to the internationalisation of markets;
· Facilitate an understanding of the form and types of strategies deployed by firms in a global market place.
16. Syllabus
Internationalisation
International commercial environment
Cultural issues
International market selection
Multi-national corporations (MNCs)
International market entry
Business ethics
Global/international strategies.
17. Learning Outcomes (HWU Core Skills: Employability and Professional Career Readiness)
Subject Mastery
/ Understanding, Knowledge and Cognitive Skills / Scholarship, Enquiry and Research (Research-Informed Learning)
Having successfully completed this module the student should be able to:
1. Identify the nature of strategy in international markets.
2. Demonstrate an understanding of the nature and implications of international business strategy.
3. Critique the main theories of commercial internationalisation
4. Assess the advantages and disadvantages of various entry modes
5. Apply the strategic toolbox to the international context of the firm
6. Assess how key international drivers interface with corporate strategy.
Personal Abilities
/ Industrial, Commercial & Professional Practice / Autonomy, Accountability & Working with Others / Communication, Numeracy & ICTThe learning objectives of the unit are focussed on attaining the following personal abilities
· working in groups demonstrating teamwork and collaborative thinking
· demonstrating effective communication both orally and in writing
· the usage of ICT as a research tool and to foster more effective presentation skills
Demonstrate an ability to act as both interdependent as well as an independent learner.
18. Assessment Methods / 19. Re-assessment Methods
Method / Duration of Exam
(if applicable) / Weighting (%) / Synoptic courses? / Method / Duration of Exam
(if applicable) / Diet(s)
Assignment / 50
Exam / 3hr / 50 / Exam / 3hr
20. Date and Version
Date of Proposal / Date of Approval by School Committee / Date of Implementation / Version Number
2 / 2