Halo Vegan Garden Medley PR & Social Media Tool Kit
Directions:
1. Fill in the [yellow] areas of the press release with information specific to your store.
2. Email the press release to contacts at your local news outlets.
· Community papers – editor
· Daily newspapers – business reporter, lifestyle editor, reporters who cover pets
· TV stations – producers, assignment desks and assignment editors
And you don’t need to limit sending it to one person at those outlets – send it to different applicable people if appropriate.
You can also email the attached photo along with your press release!
4. Include the press release and photo in your email or print newsletter.
5. If a media outlet does run your news, make sure to share it on social media!
Vegan for Dogs? [Your Store Name] Helps Fast-Growing Segment With a Complete and Balanced Vegan Dog Food Diet
[Your city, state] ([Month, day, year]) – [Your store name here] is responding to the growing number of customers interested in feeding their dogs a wholesome, nutritious vegan diet. Your store name here now carries Halo’s Vegan Garden Medley, a complete and balanced diet from Halo, Purely for Pets, America’s Best Loved Holistic Brand.
Vegan Garden Medley is a great option for protein-sensitive dogs or for dogs whose owners seek to feed their dog a wholesome, healthy vegan diet.
Halo developed Vegan Garden Medley to ensure pet parents have a completely balanced, nutritious and wholesome diet from a trusted brand that has put natural, high quality ingredients as its first priority for 30 years.
What makes Vegan Garden Medley different than other similar products is that Halo nourishes with plant-based protein from low-glycemic peas and chickpeas instead of rice. While rice is a less expensive product, it has a higher glycemic index, which raises blood sugar and may contribute to obesity.
Vegan Garden Medley includes the same essential nutrients found in diets with meat as the protein source. Plus, antioxidants and vitamins from colorful fruits and vegetables – sweet potatoes, blueberries, carrots and cranberries – help support a healthy immune system. Omega 3 and omega 6 fatty acids from canola oil, flaxseed and sunflower oil help promote healthy skin and a shiny coat. And, vitamin D2 supplement supports bone health and muscle and nerve control.
As with all Halo diets, supplements and treats, Vegan Garden Medley includes only whole and wholesome ingredients and never includes artificial colors, preservatives or flavors.
[“Quote about why you are excited to offer Vegan Garden Medley, why giving pet parents an option like this is important to your business and your customers, or anything else you want to say,” said first name, last name, title of your store name. ]
Plus, for every purchase of Vegan Garden Medley or other Halo product, Halo donates a bowl of food to pets in need, donating more than 1.5 million bowls of pet food a year to shelters and rescues across the United States and Canada, in partnership with Freekibble.com and GreaterGood.org.
For more information about Halo’s Vegan Garden Medley, visit www.halopets.com/vegan.
ABOUT YOUR COMPANY
ABOUTHALO, PURELY FOR PETS®
For over 30 years, Halo, Purely for Pets® has createdholistic pet products of uncompromising quality. Halo, America’s Best LovedHolistic Brand, believes nutrition is the single most important factor in thequality of a pet’s life. Our holistic diets use only real meats,never any “meals.”Plus, when you choose Halo, wefeed it forward, donatingover 1.5 million bowlsof Halo to shelter pets annually, in partnership withFreekibble.com.Halo sponsors the Humane Society of the United States Pets for Life program and many more animal rescue efforts. Learn more about Halo’s naturaldog food,naturalcatfood, treats, supplements and grooming products atwww.halopets.com.
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