National Publicity Platform
GUIDELINES + TERMS AND CONDITIONS FOR BANNER SPACES IN ARTS & HERITAGE DISTRICT
The National Publicity Platform is an initiative by the National Arts Council (NAC) that provides free street banner spacesfor Singapore-based arts groups and institutions to promote their events and activities in high traffic areaswithin Singapore’s Art & Heritage District.
The objective of this scheme is to increase awareness of Singapore arts and events. While all groups are welcome to apply, please note that priority will be accorded to arts and heritage groups of a non-profit nature in line with the overall objectives.
For any feedback or questions, please approach NAC’s appointed banner administrator:
D’Event Factory Pte Ltd
Banner Admin Hotline: 98598547 (during office hours)
Email:
CONTENT
Annex A: Application Process
Annex B:Location Map
Annex C:Design Guidelines
ANNEX A:APPLICATION PROCESS
Application window opens-There aretwo display periods open for application:
- January – June (application in October)
- July – December (application in April)
-Only applications made during the open call window will be evaluated. We will not entertain requests made on an ad-hoc basis.
Application window closes
-All forms must be submitted either:
- by the online form at bit.ly/Jan2017or
- through email to NAC’s appointed banner administrator D’Event Factory through
Evaluation and notice
-All applications will be evaluated by NAC. This is not based on a first-come-first serve basis
-Successful applicants will be notified of their allocated locations via email within 2 months of the closing date
Submission for review
-All applicants should submit the soft copy of their banner artwork (pdf, less than 5mb) to D’Event Factory at least 4 weeks before the start of the allocated display period. Any delay in submission may affect the approval process and result in delays
-D’Event will submit the banner artwork to NAC and Land Transport Authority (LTA) for final approval
-NAC will issue aLetter of Support to Building Construction Authority (BCA)for approved banner artwork
Application for waiver of BCA Advertising License Fee
-All applicants need to apply for BCA Advertising License to proceed with the installation of banners through the portal at This may be done by applicants directly or through their appointed vendor
-This Advertising License Fee can be waived for local arts groups – please attached the BCA Letter of Support issued by NAC as a supporting document
Installation / Dismantling of Banners
-Applicants are to arrange for their own installation and dismantling of banners. Please refer to Annex C for guidelines
Note:
NAC only has purview of the roads listed in this application form. Please contact these authorities if you would like to apply for banner spaces along roads under their purview.
Land Transport Authority (LTA) / All other roads / Customer Service Hotline: 1800 225 5582Singapore Tourism Board (STB) / Orchard Road area / Mr Brahmakumar Balakrishnan
Tel : 6831 3466
Email :
Urban Redevelopment Auhority (URA) / Marina Bay area /
ANNEX B: LOCATION MAP FOR LAMP POST BANNERS IN AHD
1 / / ASW / Armenian Street
(both sides of the road) / 5 / 17 / # 2, 3, 4, 5, 6
Stamford Road
(between Queen Street and Bencoolen Street) / 8 / # 45, 46, 48, 49, 50, 51, 52, 53
Waterloo Street
(between Stamford Road & Bras Basah Road) / 4 / # 47, 47/1, 47/2, 47/3
2 / / HIL1 / Hill Street - Towards Chinatown
(between Stamford Road and River Valley Road)
^Decorative Lamp Posts (3.5m x 1.2m) / 13 / # 4, 6, 8, 10, 18, 20, 26, 28, 30, 32, 34, 36, 38 (even numbers only)
3 / / HIL2 / Hill Street – Towards Bugis
(between Stamford Road and River Valley Road)
^ Decorative Lamp Posts (3.5 x 1.2m) / 14 / # 9, 11, 13, 15, 17, 21, 23, 25, 27, 29, 31, 33, 35, 37
(odd numbers only)
4 / / MID1 / Middle Road
(between Selegie Road and Waterloo Street) / 15 / # 45, 46, 47, 48, 50, 51, 52, 53, 54, 57, 58, 60, 61, 62, 63
5 / / MID2 / Middle Road
(between Waterloo Street and Victoria Street) / 14 / # 29, 30, 31, 32, 33, 34, 35, 36, 37, 39, 40, 41, 42, 44
6 / / MID3 / Middle Road
(between Victoria Street and Beach Road) / 17 / # 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 21, 22, 23, 24, 25, 26, 27
7 / / NOR / North Bridge Road
(between Middle Road and Bras Basah Road) / 11 / # 45, 46, 47, 49, 50, 51, 52, 53, 54, 55, 56
8 / / QUE1 / Queen Street – SAM side
(between Middle Road and Bras Basah Road)
*Each lamppost must carry 2 single side banners (total: 22 banners). / 11 / # 1, 3, 5, 7, 9, 11, 13, 15, 17, 19, 23 (odd numbers only)
9 / / QUE2 / Queen Street – 8Q Side
(between Middle Road and Bras Basah Road)
*Each lamppost must carry 2 single side banners (total: 24 banners). / 12 / # 2, 4, 6, 8, 10, 12, 14, 16, 18, 20, 22, 24 (even numbers only)
10 / / PRS / Prinsep Street / Selegie Road
(between Bras Basah Road and Middle Road) / 12 / # 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11,11/1
11 / / VIC1 / Victoria Street – Towards Chinatown
(between Middle Road and Stamford Road) / 11 / # 5, 11, 13, 15, 17, 19, 21, 23, 25, 27, 29 (odd numbers only)
12 / / VIC2 / Victoria Street – Towards Bugis
(between Middle Road and Stamford Road) / 12 / # 2, 4, 6, 10, 12, 14, 16, 18, 20, 22, 24, 26 (even numbers only)
13 / / WAT / Waterloo Street
(between Middle Road and Bras Basah Road) / 9 / # 6, 7, 8, 9, 10, 11, 12, 13, 14
ANNEX C:LAMP POST BANNER DESIGNGUIDELINES
SPECIFICATIONS
Please see visual guidelines for full detailed measurements
Non-DecorativeAll banners except for HIL1 & HIL2 / Decorative
HIL1 and HIL2 (Hill Street)
Size / 3m (height) x 1m (width) / 3.5m (height) x 1.2m (width)
Orientation / Portrait
Printing / 1-side only
Electrostatic, Direct-to-Media, high grade silkscreen printing or more superior printing techniques should be used to ensure clear images and prevent fading
Material / PVC Canvas or lightweight opaque material superior to PVC
Installation / -Banners should be installed with the printed side facing vehicular traffic
-Banners must incorporate a sturdy wooden/plastic/metal strip at the bottom to hold the material
-Banners must incorporate an eyelet with a steel/wire cable to be fastened securely to the lamp post and prevent flagging
-Banners should use standardised brackets or metal poles approved by LTA for the hanging of banners on the lamp post. They should not be hung on the lamp post itself. Otherwise, to use U-clamp with PVC sleeving to mount the banner on the lamp poles. There should be no drilling, riveting or welding.
MANDATORIES
All bannersinstalled in AHD must carry the AHD template (see below). It should include:
-“Arts & Heritage District” across the top of the banner
-“Living Arts, Loving Culture” logo across the bottom of the banner
Please refer to the visuals on pg 9-12 for exact specifications and measurements.
BEST PRACTICES
Please refer to these recommendations to guide your banner design.NAC reserves the right to reject designs that do not meet the guidelines provided, or to request for changes to the design as necessary.
Event Namee.g. Singapore Writers Festival / -Most important element of the design - priority should be given to event name over logos, images, taglines
(recommended: at least 50% of banner space if possible)
-Chosen font and colours should ensure maximum visibility of event name for pedestrians and motorists
(recommended: font size of 500-700pts)
-Each design should feature only one event
Event Date(s)
e.g. 1 Jan – 3 Mar 2015 / -Should be clearly indicated
-Chosen font and colours should ensure maximum visibility for pedestrians and motorists
(recommended: font size of 300-400pts)
Event Venue
e.g. ABC Gallery
Ticket Hotline/Website(if any)
e.g. Find out more: or Book your tickets here: 6346 5555 / -Short website URL and hotline number are allowed
-Not allowed: detailed information on ticket prices, long text paragraph descriptions, commercial messages
Sponsor / Organiser Logo(s)
(if any) / -To be placed on bottom of banner
(recommended: max 10% of banner space)
Visuals & Text
(if any) / Visuals:
-should not clutter text
-should not be similar to any road-related signs, traffic signs and traffic lights to avoid confusion to motorists
Text:
-Less is best - short succinct lines
-Banner design must comply to the “Singapore Code of Advertising Practice” by the Advertising Standards Authority of Singapore. Please refer to for more information
-Banner design should not contain anything that is offensive to the standards of decency prevailing among those who are likely to be exposed to them in accordance with Clause 2.1 on decency stipulated in the “Singapore Code of Advertising Practice” by the Advertising Standards Authority of Singapore
-NAC reserves the right to reject or ask for amendments on designs that are unsuitable
INSTALLATION AND DISMANTLING
Applicants’ appointed contractor may install and dismantle banners at the following times:
For allocated display period (First Day – Last Day)Installation / Between 2300hrs of First Day to 0600hrs of Following Day
e.g. for display period starting 1st Jul, Installation from 1st Jul 2300hrs to 2nd Jul 0600hrs
Dismantling / Between 2300hrs of Last Day to 0600hrs of Following Day
e.g. for display period ending 30th Jul, Dismantling from 30st Jul 2300hrs to 31st Jul 0600hrs
The applicant shall be responsible for ensuring that all banners are installed in a safe and proper manner. Any incident or damage and shall indemnify the National Arts Council against all proceedings, action, claims, demands, damages, injury to persons (whether fatal or otherwise), loss or damage to property, costs and expenses whatsoever which arise as a result of the displacement of buntings.
The applicant is to be responsible and address any feedback directly to Singapore Police Force (SPF) if the surveillance cameras and wireless antenna panels were found to be blocked/ obstructed / adjusted during installation/ dismantling/ maintenance. The applicant shall bear the full cost in making the said equipment back to its original state to the satisfaction of SPF.
NAC reserves the right to revoke the approval and request the immediate removal of the banners at the applicant’s cost if the quality of production or method of installation is deemed unsuitable.
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