TJIV minor program

Growth and Internationalization of Technology SMEs

Brief Content

The course exercise done in teams involves creating analyses of markets and competitive environments, optimizing product (service) offerings, and developing a go-to-market plan. Each group present results of the course exercise to the class as well as company representatives in person. In addition, each group gives feedback to other groups in the form of peer evaluations.

Learning Outcomes

Students will familiarize themselves with how to do a market analysis for an internationalizing technology (service) venture, how to analyze and adjust the venture's offering according to the market environment and how to make a go-to-market plan.

Workload

This is a 4 ECTS course (1cr ≅ 27 work hours). The expected student work hours required are as follows:

Seminars and lectures: 24h,

Group assignments and individual work: 84h.

Group assignments are based on real venture cases and students are expected to work in groups.

Assessment Methods and Criteria

Group assessment based on the three assignments 60%;

Group assessment based on feedback from other groups 20%; and

Personal assessment based on activity 20%.

Study Material

Lecture materials, selected journal and practitioner articles and complementary materials.

Class Schedule

Date / # / Content / Lecturer
3.3. / 0 / Course promotion via video to Tongji students;
On the spot course introduction by TJ teacher(s). / TJ teacher(s) Olli-Pekka Mutanen
5.3. / 1 / Introduction of the course / TJ teacher(s) Olli-Pekka Mutanen
12.3. / 2 / Basics (English slides, Chinese or English teaching) / TJ teacher(s)
19.3. / 3 / Basics (English slides, Chinese or English teaching) / TJ teacher(s)
26.3. / 4 / Basics (English slides, Chinese or English teaching) / TJ teacher(s)
2.4. / 5 / Basics (English slides, Chinese or English teaching) / TJ teacher(s)
9.4. / 6 / Basics (English slides, Chinese or English teaching) / TJ teacher(s)
16.4. / 7 / Introduction to the course and case companies (Aalto) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
16.4. / 7 / Introduction to the course and case companies (Aalto) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
23.4. / 8 / Tools for market analyses (Aalto), “Doing Business in China” (Tongji) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
30.4. / 9 / Tools for offering analyses (Aalto), “Doing Business in China” (Tongji) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
7.5. / 10 / Tools for planning an market entry (Aalto), Go-to-market planning (Aalto) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
14.5. / Finnish Holiday, lecturing content to be provided / TJ teachers
21.5. / 11 / Real-life cases (Aalto & Tongji) / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers
28.5. / 12 / Final Presentations / Olli-Pekka Mutanen in Aalto
Jesse Karjalainen in Tongji, & TJ teachers

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