1. What metric would be used in order to measure the market value of the goods and services produced by a country in a year?
  2. Gross National Income
  3. Purchasing Power Parity
  4. Gross Domestic Product
  5. Trade Surplus
  1. Mark works out a contractual agreement with Starbucks to open up one in his hometown. Allowing Mark to use the company name, sell their products and utilize their business format represents ______.
  2. Joint Venture
  3. Franchising
  4. Strategic Alliance
  5. Direct Investment
  1. Alternative evaluation often occurs while the consumer is engaged in the process of ______.
  2. Product Search
  3. Information Search
  4. Service Search
  5. Value Search
  1. What refers to the way consumers spend their time and money to live?
  2. Lifestyle
  3. Learning
  4. Perception
  5. Social Norms
  1. What refers to a theory that states that if the exchange rates of two countries are in equilibrium, a product purchased in one will cost the same in the other, if expressed in the same currency?
  2. Product Purchasing Parity
  3. Purchasing Power Parity
  4. Exchange Equality
  5. Exchange Equilibrium
  1. What is not a benefit of direct investments?
  2. None of the potential profits must be shared with other firms
  3. High potential returns
  4. No risk of loss due to natural disaster, war, or political instability
  5. Complete control over its operations in the foreign country
  1. A ______is formed when a firm entering a market pools it resources with another firm.
  2. Franchise
  3. Joint Venture
  4. Strategic Alliance
  5. Market Expansion Strategy
  1. Which of the following is not one of the three potential global product strategies?
  2. Sell the same product or service in both the home country market and the host country
  3. Sell a product or service similar to that sold in the home country, but include minor adaptations
  4. Partake in a joint venture with firms in the host country and split the profits of all products sold
  5. None of the above
  1. ______is the consumer’s degree of interest in the product or service.
  2. Attachment
  3. Involvement
  4. Need
  5. Pre-Purchase
  1. What is the definition of lifestyle?
  2. The way a consumer chooses to live.
  3. One or more persons whom an individual uses a basis for comparison.
  4. Involves the perceived danger inherent in a poorly performing product or service.
  5. The way consumer’s spend their time and money to live.
  1. Which of these is/are a component(s) of a global marketing strategy?
  2. Determining target markets to pursue
  3. Develop products for underdeveloped markets
  4. Developing a marketing mix that will sustain a competitive advantage
  5. Both A & C
  1. Which one is not a global product strategy?
  2. Same product or service
  3. Similar product or service with minor adaptations
  4. Totally new product or service
  5. All of these are global product strategies
  1. Exporting is an entry strategy that requires the ______financial risk and allows a(n) ______return to the firm.
  2. Most; limited
  3. Least; unlimited
  4. Most; unlimited
  5. Least; limited
  1. A(n) ______designates the maximum quantities of a product that may be brought into a country during a specified time period.
  2. Quota
  3. Tariff
  4. Duty
  5. Tax
  1. Which of the following entry strategies is the least risky?
  2. Franchising
  3. Joint Venture
  4. Direct Investment
  5. Exporting
  6. Strategic Alliance
  1. Which of the following is not a government action considering the global market?
  2. Time Orientation
  3. Quota
  4. Trade Agreement
  5. Tariff
  6. Exchange Control
  1. Which of these is not an element of a country’s infrastructure?
  2. Transportation
  3. Distribution Channels
  4. Communications
  5. Commerce
  6. Gross Domestic Product
  1. When a company decides to standardize their products globally but use different promotional campaigns, this is called what?
  2. Globalization
  3. Glocalization
  4. Adaptation
  5. Variation
  1. Which global market entry strategy involves the most risk from the expanding firm’s perspective?
  2. Franchising
  3. Direct Investment
  4. Joint Venture
  5. Strategic Alliance
  1. Which of the following is a complication of global marketing?
  2. Communication Strategies
  3. Distribution Strategies
  4. Product or Service Variations
  5. Glocalization of advertising
  6. All of the above

Answers

  1. C
  2. B
  3. A
  4. A
  5. B
  6. C
  7. B
  8. C
  9. B
  10. D
  11. D
  12. D
  13. D
  14. A
  15. D
  16. A
  17. E
  18. B
  19. B
  20. E