GRILLING, OUTDOOR COOKING, AND ACCESSORIES
Grill Cleaning ToolsGrill Cookware
Grill Replacement Parts
Grilling Accessories
The Home Depot Canada
STYLE SHEET FOR PRODUCT MARKETING CONTENT
CONTENTS
CHECKLIST FOR ONLINE SKU REQUIREMENTS 2
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP) 3
NUMBER AND MEASUREMENT GUIDELINES 4
PRODUCT NAME AND MARKETING COPY 6
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS 8
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA 8
HTML COLOUR TABLES 9
PRODUCT FILE FORMAT AND REQUIRED ASSETS 9
Last Updated: January 2017 Data Standard: Grilling, Outdoor Cooking, & Accessories Page 10 of 10
CHECKLIST FOR ONLINE SKU REQUIREMENTS
GRILLING, OUTDOOR COOKING, & ACCESSORIES – ALL PRODUCTSREQUIRED
Accessories
/ Accessories should be added when applicable. Please limit the number of accessory items to 12 or fewer.
Collections
/ Collections are not the primary focus for this category, but may be submitted if applicable..
Coordinating Items
/ Coordinating items are recommended for this category for team themed items. Please provide a list of items with the same theme (LSU Tigers, Green Bay Packers, etc) to your Digital Content Analyst. Please attempt to limit the number of items in the coordinating group to 12 or fewer.
Images and Assets
/ The preferred number of alternate images for this category is 2.
All grills should include an alternate image with the lid OPEN to show the cooking surface (with and without food), as well as close up shots of important features. Also, all items requiring assembly should have Assembly Instructions in pdf format linked.
Video
/ Product videos detailing model-specific features preferred.
Refer to Vendor Onboarding Guide for more details regarding Product Video requirements.
ANATOMY OF THE HOMEDEPOT.CA PRODUCT INFORMATION PAGE (PIP)
Helping our customers get more out of their home improvement projects is what The Home Depot Canada is about. It’s only natural to express that helpfulness with a genuine and friendly voice. We don’t talk at customers. We talk to them. We strive to remain Best in Class and our wish is that your items uphold the same standards.
As you create the marketing components associated with your product information, use the perfect SKU example below to ensure your products are picture-perfect, optimizing the customers shopping experience.
Last Updated: January 2017 Data Standard: Grilling, Outdoor Cooking, & Accessories Page 10 of 10
NUMBER AND MEASUREMENT GUIDELINES
Keep the measuring system consistent with what is supplied by the vendor (metric if they use metric, imperial if they use imperial). Keep your measurements consistent as either decimals or fractions within category attributes, product name, bullets and marketing copy. Do not alternate using decimals and fractions.
Spelling Out Numbers - Do not spell out numbers in bullets, unless the number precedes another number (i.e. 100W bulb). Exceptions to this rule are phrases that include a number which is not being used in a numeric sense (i.e. zero tolerance).
Numbers Preceding Numbers – When indicating a number of items that are also preceded by measurements in numbers (i.e. 100W bulb), spell out the number that precedes the numeral (i.e. four 100W bulbs). However, if the number preceding the number is greater than the number 10, then you do not have to spell it out (i.e. 60 12 oz. cans).
Whole Numbers with Fractions – A whole number with a fraction should be written with the whole number first, followed by the top number of the fraction, a forward slash, then the bottom number. Do not include spaces between characters (i.e. 10 1/2-inches D Pot). When showing ranges, use the word “to” between the measurements (i.e. 3 1/2-inches to 5 1/2-inches).
Four-Digit Numbers and Larger – Four-digit numbers and larger should include a comma between the first and second digit, indicating the “thousands” place (i.e. 1,500W). Larger numbers should also include commas as necessary. Do not use “K” to indicate the thousands place (i.e. 15K – it should read 15,000).
Battery Quantities – Battery quantity and type should be listed without a hyphen between the quantity and battery type (i.e. 4 AAA batteries).
Units of Measure (UOM) - Should typically be lowercase, abbreviated and with a period (i.e. 2 ft.). Exception: Always spell out and hyphenate “-inch” or “-inches”.
Unit of Measure (UOM) / Description / ExampleInches and Feet / Always use “-inch” or “-inches” for inch/inches when the measurement is used as an adjective
Use “inches” when simply listing a measurement
Use “ft.” for foot/feet
Use a period after the abbreviation
Do not use hash marks (”or “) to represent inches and feet
Never use a hyphen between the number and “ft.” (this does not apply to “-inch”)
Always use “cu. ft.” for cubic feet / 7 ft. 10-inch x 10 ft. Evanston Saturn Ivory Area Rug
Dimension Abbreviations / Use a space and then the abbreviations “L,” “W,” “H,” “D” or “Dia” when indicating length, width, height, depth or diameter
They should always be capitalized (“Dia” should have an initial cap)
The “x” between dimensions should always be lowercase with a single space on either side of it / 72-inches H x 96-inches W Essential Plus Closet Kit in Classic White
Metric Measurements / Always use lowercase abbreviations, except for litres, which is signified by an uppercase “L”. Always put a space between the number and unit of measure (except for litres). Use a hyphen if the measurement is used as an adjective (except for litres).
● Length: mm, cm, m, km
● Mass: g, kg
● Liquid Volume: mL, L / Space between boards is 2 cm
20-mm gap
Stain and scale remover (1L)
Pounds / Do not use the pound sign (#) to represent pounds when referring to weight
Use “lb.” or “lbs.” with the period / 600 lb. Capacity Heavy Duty Folding Platform Cart
Ounce and Fluid Ounce / Always use "oz." for ounce and "fl. oz." for fluid ounce
Use a period after the abbreviation
Never use a hyphen between the number and unit of measure / 8 fl. oz. Compact Black Sensor Pump for Soap Lotion or Sanitizer
50 oz. Liquid Laundry Detergent Original Scent Bottle
Gallon and Quart / Always use "Gal." for gallon and "Qt." for quart
Use a period after the abbreviation
Never use a hyphen between the number and "Gal." or "Qt." / 6 Qt. Clear Latch Box (12 Pack)
18 Gal. Latch and Carry Tote (6 Pack)
Watts, Volts and Amps / Always use the “60W”, “9V”, “20 amp” or “60Hz” options (amp should be capitalised in a product headline)
Always use “Ah” for amp Hours
Use a space and “kW” for kilowatt and “kWh” for kilowatt hours / 12-inch 20V Electric Cordless Trimmer/Edger
10-inch 2.2 amp Corded Electric String Trimmer
75W Equivalent Soft White Circline CFL Light Bulb
Horsepower / Always use "HP"
Never use a period after the abbreviation
Never use a hyphen between the number and "HP" / 10,000 Watt 16 HP Gasoline Powered Electric Start Portable Generator with Wheel Kit Included
Temperature and Degrees / Use the degree symbol and not the word “degree(s)” when indicating degrees, either in temperature or for angles
Do not use spaces between the number, the degree symbol, and either “F” or “C,” indicating Fahrenheit or Celsius / Outdoor temp range down to 39.8°F
Super sharp 23° Streaker Point
Percentages / Always use the percent symbol (%) instead of the word “percent”
Do not include a space between the measurement and the percent symbol / 30% Residential Energy Efficient
Exponents / Do not use the shorthand for repeated multiplication (i.e. mm², 52, etc.)
Always use the abbreviation for the exponent (mm sq. inch cu., etc.) / Strips and cuts 20 - 30 AWG Solid ( 1/20 - .14 mm sq.)
PRODUCT NAME AND MARKETING COPY
PRODUCT NAME
The headline is a maximum of 100 characters long.
The product name formula supports the best experience by allowing customers to quickly locate specific products of interest at the category page view without having to load the product detail page to confirm type of product.
DO NOT include the manufacturer brand name in the product name. The manufacturer brand name must be entered in the MFG Brand Name attribute during data collection and will be automatically added to the Product Name when the information is displayed on homedepot.ca.
Always capitalise headings. Avoid using punctuation in headings, with the exception of full-stops to indicate abbreviations (e.g. 30 cu. ft.) and dashes where needed (e.g. Door-in-Door Style).
Imitate spelling and capitalisation of vendor’s product name; for example
iON Snow Blower with EcoSharp® battery
MAX Lithium-Ion batteries
NiCad batteries
A note on ENERGY STAR®: displayed in all CAPS with a registered trademark symbol in all instances
Product Name Legend
· Items in brackets [ ] are considered required elements of the product name
· Items in parentheses { } are considered desired and may only be supplied if it is applicable to that product
· Items in quotations “ “ are to be added as listed
Grilling/Cleaning Tools & Other Accessories:Product Naming Formula
{Series} + {# of Pieces, if more than 1, followed by "-Piece"} + {Size "in."} + [Product Type] + {Quantity, if more than 1, followed by “(-Pack)"}
Product Naming Example
Small Drip Pans (10-Pack)
4-Piece Stainless Steel Grilling Tool Set
18-inch Grill Brush with Stainless Steel Bristles
Rosewood Handle Basting Brush with Silicone Head
Grill Cookware:
Product Naming Formula
{Series} + {# of pieces, if more than 1, followed by "(-Piece)"} + {Material} + {Product Type} + [Product]
Product Naming Example
Classic Dutch Oven
Stainless Steel Grilling Wok
3-Piece Stainless Steel Cookware Set
Preseasoned Cast Iron Grilled Pizza Set
Grill Replacement Part:
Product Naming Formula
{Series} + {Compatibility} + [Replacement Part Type] + {Quantity, if more than 1, followed by “(-Pack)"}
Product Naming Example
Universal Tube Burner
Replacement Thermometer
Replacement Temperature Gauge
6 lb. Hickory-Flavor Ceramic Gas Grill Briquettes
Porcelain-Enameled Steel Flavorizer Bars (5-Pack)
Porcelain-Enamel Cast-Iron Cooking Grates (2-Pack) / Wood Chips/Chunks:
Product Naming Formula
{Series} + [Wood Type] + ["Wood Chips" or "Wood Chunks"]
Product Naming Example
Apple Wood Chunks
Hickory Wood Chips
Mesquite Wood Chunks
Cooking Oil, Sauce, Powder or Marinade:
Product Naming Formula
{Series} + [Cooking Oil, Sauce, Powder or Marinade Type] + {# of Fluid Ounces followed by "oz."} + {Quantity, if more than 1, followed by “(-Pack)"}
Product Naming Example
Ginger Lime Marinade 8 fl. oz.
Extra Virgin Olive Oil 51 fl. oz. (2-Pack)
Best of Barbecue All Purpose Barbecue Rub
Best of Barbecue Cabernet Barbecue Sauce
MARKETING COPY
The overview is a 1000-character description of the product, laying out its features. This will be provided by the vendor, but should be amended for style and accuracy. Full sentences MUST be used (no bullet points, lists, etc. are allowed to appear in the Overview).
The brand name and product name should also be called out within the Overview and must match that of the product headline. Model numbers are not required.
All use of the words “we”, “our/ours” should be removed - this is copy written from the perspective of the vendor/manufacturer, rather than the voice of Home Depot.
MARKETING COPY EXAMPLE
The tough, stylish fabric of the Terrazzo grill cover protects against rain, snow, sun and dirt, and won't crack in cold weather. An elastic cord in the bottom hem provides a fast and custom fit. This grill cover fits cart BBQ's up to 64-inch W x 24-inch D x 48-inch H.
You're not always cooking for a crowd when you grill, so having the right-sized cookware is important for saving on cooking space and making clean-up a bit lighter. When it's just one or two or an intimate group, this small food basket will come in handy. Add chopped veggies to the pan and place it on the grill alongside your main entree. Or dice chicken, pork or beef and use similar to a wok pan.
PRODUCT FEATURE / BENEFIT BULLET STATEMENTS
FEATURE BULLET RANKING AND EXAMPLES
· A minimum of 4 bullets is required for products in this category. You may add more features if they are relevant to the product
· If you come across features that are not listed below but you feel they are important to the customer, please first try to combine it with an existing feature below or you may add it separately
· Do not include punctuation at the end of the bullet (no periods or semi-colons)
· Do not spell out numbers even when beginning a bullet. The only exception to this rule is when two numbers follow each other; always spell out the first number
Note: Only use the following feature bullets (that are applicable) listed in the sequence orders below:
1. Material feature and benefitBrittle-resistant in cold temperatures
2. Convenience feature and benefit
Storage pouch is sewn into the seam, ready for use as soon as the grill is uncovered
3. Durability feature and benefit
Heavy-duty steel construction for durability / 4. Compatibility feature and benefit
Genuine Weber grill cover for Genesis series gas grills
5. Warranty feature and benefit (if applicable)
3-year limited warranty
6. Components feature and benefit
Large hinged-lid allows for easy access
PRODUCT IMAGE GUIDELINES FOR HOMEDEPOT.CA