NEWS RELEASE
GRANDE PUNTO: THE CAR TO BRING FIAT BACK TO AUSTRALIA
- All-new small car that combines performance, style and economy
- Full range for Australia, details in June
The Fiat Grande Punto is one of the most important cars in Fiat’s history, not just because it is the car that will return Fiat to Australia, but because it is the latest in a long line of advanced, stylish small cars that has created and built Fiat’s legendary heritage.
These advanced small cars started with the original Fiat 500, launched in 1936 as the world’s smallest mass production car and nick-named Topolino, or Mickey Mouse. Built in sedan, wagon and convertible versions, the original Fiat 500 made cars available to people who had never been able to afford a car and it did it with the style and panache of larger more expensive cars.
In 1955 the Fiat 600 was launched, followed by 500 in 1957. As well as providing another classic small car the 600 was also the basis for the Fiat 600 Multipla, launched in 1956, andarguably, with its six seat layout in a small car, it laid the foundations for the millions of small people movers that followed more than 20 years later. These two classic small cars have been followed by generations of small cars, including the Fiat 127, the first and second generation Pandas, the Fiat Uno and the first generation Fiat Punto, a car that has been bought by more than six million people.
The all-new Grande Punto, therefore, has a hefty reputation to continue. It is also a role that is heightened in importance by the strategic shift in the European car market over the last five years that has seen car buyers moving into the Punto’s market sector from the one above to make it the largest market sector. This sector now represents 26 per cent of the European car market, with about 3,750,000 cars sold a year. In Italy this sector is event more significant, where this category accounts for 37 per cent of the market. This sector is split up 56 per cent petrol engines and 44 per cent diesels. This market shift to smaller cars, which has also been seen in Australia in recent months, is not matched by a willingness to give up the features, equipment and style provided by the larger cars, providing an additional challenge for new-generation small cars.
So how is the Fiat Grande Punto going to deliver everything that is demanded of it?
The Grande Punto sets safety and quality standards that are particularly high for its segment, it offers the best range of diesel engines and it has a very competitive price/content ratio. As a result of all these features, the Grande Punto meets the fundamental requirements of this class and then it adds a new level of styling, a driving experience that befits the country that produces the world’s best sports cars and does it all in a highly original way.
Developed by Italdesign and Giugiaro together with the Fiat Style Centre, the styling of the Grande Punto stands out in the current automotive scene for its beauty, which is modern, elegant and distinctly 'Italian', with a 'Mediterranean' stylistic language where the tapered rounded lines inspired by the sports cars of the 1950s and 1960s.
Like the exterior, the interior of the Grande Punto represents the most evolved expression of Italian styling, thanks to the quality of the materials and the care that went into every detail. The result is a luminous, welcoming, functional environment.
This is a car created to 'excite', but also to express the solidity that comes from superb quality standards. This is borne out by extremely high safety standards; attention to detail that is unusual in this market bracket, and exceptional comfort.
This impression is confirmed by the car's external dimensions which put it at the top of its category: it is 4030 mm long, 1680 mm wide, 1490 mm high and has a wheelbase of 2510 mm, measurements which translate into an extraordinary amount of interior space.
The Grande Punto is clearly a car of superior quality: from the very first stages of the project, the team working on it pursued very high quality standards, drawing on a stringent engineering process, based on a very strong platform, while it applied the most advanced, innovative reliability methodologies throughout the model's development and construction.
And finally, the Grande Punto is agile and enjoyable to drive in all situations. This brilliance is derived primarily from its engines, which combine excellent performance, low fuel consumption and absolute respect for the environment. The full world engine range includes two petrol engines (the 48 kW 1.2 8v and the new 57 kW 1.4 8v), and four turbodiesels (the 90 kW and 96 kW 1.9 Multijet, the 55 kW 1.3 Multijet 16v and the new 66 kW 1.3 Multijet 16v with a variable geometry turbo).
Styling, emotion, comfort, safety and a good price: these are the guidelines along which the Grande Punto was developed; a car created for young adults, the first time car buyers, active women, and young families. To meet the requirements of this broad customer base, the Grande Punto offers vibrant Italian styling, the symbol of character and refinement, in two bodies: a three door version that is more aggressive and dynamic, and will appeal above all to performance and style-driven owners, and a five door version that exalts the balance between styling and comfort, performance and safety, access and its distinctive look.
Both versions share a broad, comprehensive range with three specification levels, each capable of satisfying different customers who share the same youthful, dynamic spirit. The Dynamic version is the right response for those who combine an emotional and a rational approach, while the Grande Punto Emotion is ideal for the motorist who is looking for the equipment of a higher category and excellent comfort in a compact car. And finally, the Sport version will certainly appeal to customers who want excellent performance and distinctive styling features. In total for global markets 19 versions have been created, by combining two body types (three or five doors), four trim and equipment levels, six engines, 13 body colours and 12 types of interior trim.
The Australian market versions, along with prices and specifications, will be announced in June when the Fiat Grande Punto heralds the return of Fiat to Australia.
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For further information:
Fiat media web site:
David Stone / Edward RoweGeneral Manager ~ Fiat Cars / Public Relations Manager
Ateco Automotive Pty Ltd / Ateco Automotive Pty Ltd
Ph: (02) 9701 8040 / Ph: (02) 9701 8015
Mob: 0407 166 156 / Mob: 0407 913 244
Fax: (02) 9701 3544 / Fax: (02) 9701 3555
E-mail: / E-mail:
ATECO AUTOMOTIVE PTY LTD
Street Address: Heritage Building, Campus Business Park, 350 Parramatta Road, Homebush NSW 2140 Australia. Postal Address: Ateco Automotive Pty Ltd,Locked Bag 260, Silverwater, NSW 1811, AustraliaA.B.N. 34 000 486 706
Fiat Media web site:
Release Number: 092-fiat-AU
Date of Issue: 18 October 2018. Time of Issue: 23:20:22