ENROLLMENT SERVICES DIVISION

GRADUATE ADMISSIONS & STUDENT SERVICES

PROGRAM ASSESSMENT REPORT: 2011-2012

Program Rationale/Purpose Statement:
Marketing / Recruitment Target Statement:
Goals of the Program/Corresponding Classes:
Continue to enhance and evaluate the Graduate Admissions Communication Plan.
Continue to enhance and evaluate the Graduate Student Services Communication Plan.
Refine graduate admissions recruiting processes.
Refine the graduate student services retention efforts.
Section One: Describe all department activities with respect to improving student learning in the major. This may include new faculty hires, course revisions, assignment creation, rubric revisions, goal evaluations, etc.
Section Two: Describe which program goal(s) in the Major Program Plan was assessed during the academic year.
Section Three: Describe analysis of assessment data and action plans for upcoming academic year.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 1:Continue to enhance and evaluate the Graduate Admissions Communication Plan.
Assessment Criteria:
  1. Develop a survey for new graduate students to evaluate the admissions process, their admission representative, and their perceptions of the grad program. How can we improve the admissions process?
  2. Implement the new tagline in our publications and on the website.
  3. Redesign work flow processes in conjunction with the new SIS PowerCampus system.
  4. Consider adding an additional print on demand (POD) piece in the admissions cycle to promote career opportunities and successes.
  5. Continue to modify web content to accurately portray the graduate opportunities at TU.
  6. Create a section for career opportunities to demonstrate the career paths available for graduates
  7. Create a section detailing some of our “star” students and alumni
  8. Promote the faulty members’ credentials and professional experience through email communication and on the web page.
  9. Develop other special recruiting initiatives.

Section One - Activity Statement:
Rebranded the old communication plan to updated look. Also changed content to ensure information was up to date and relevant.
Developed surveys to gain student feedback to ensure information was being received.
Section Two - Results of Outcomes Activity:
2011-2012 / Met/Not Met
Met / Data Details
Continue to enhance and evaluate the Graduate Admissions Communication Plan.
Section Three - Analysis and Action Plans:
Consider adding concentrations in existing degree programs.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 2:Continue to enhance and evaluate the Graduate Student Services Communication Plan.
Assessment Criteria:
  1. Create targeted messages for probationally admitted students to enhance time management and study skills.
  2. Redesign work flow processes in conjunction with the new SIS PowerCampus system.
  3. Develop a survey for current graduate students to evaluate their program satisfaction, their student services specialist, and their perceptions of the grad program. How can we improve the current student services?
  4. Continue promoting the Smarthinking tutorial services and increase graduate student usage.
  5. Develop an exit survey to administer to dropout/stop outs to help us understand why students are taking time off/leaving TU.
  6. Continue to promote a graduate student culture for both online and seated students.
  7. Email blast a survey to current graduate students to discover why they chose TU, how they heard about TU, and what they enjoy about TU.
  8. Develop other special retention initiatives.

Section One - Activity Statement:
Designed targeted message for probationary students and added students surveys to communication messages. Also designed messages to introduce current students to new systems.
Section Two - Results of Outcomes Activity:
2011-2012 / Met/Not Met
Met / Data Details
Continue to enhance and evaluate the Graduate Student Services Communication Plan.
Section Three - Analysis and Action Plans:
Restructure our re-admit process to be more consistent to ensure that all necessary documents are submitted prior to re-enrolling in classes.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 3:Refine graduate admissions recruiting processes.
Assessment Criteria:
  1. Increase applicant attention and awareness to the required essay on the graduate application so the importance is understood as part of the application package.
  2. Conduct market analysis to evaluate our competition’s programs, costs, services, etc and compare to our offerings.
  3. Redesign work flow processes in conjunction with the new SIS PowerCampus system.
  4. Continue offering webinars for current and new students promoting TU, our services and specializations.
  5. Consider other new specialized recruiting initiatives.

Section One - Activity Statement:
Market analysis was done of similar schools offering programs online. Workflow process was redesigned in conjunction with new SIS system.
Section Two - Results of Outcomes Activity:
2011-2012 / Met/Not Met
Met / Data Details
Refine graduate admissions recruiting processes.
Section Three - Analysis and Action Plans:
Increase and effectively monitor performance-based marketing recruitment tactics.
Intended Outcomes/Assessment Criteria:
Intended Outcomes 4:Refine the graduate student services retention efforts.
Assessment Criteria:
  1. Continue to monitor, evaluate and update the currents student communication plan.
  2. Work with Target Enrollment to develop a graduate student retention model. Upon development, implement targeted communication strategies to address the needs to students, target probationally admitted students and promote the Smarthinking Tutorial Services.
  3. Redesign work flow processes in conjunction with the new SIS PowerCampus system.
  4. Development a student satisfaction survey to measure students’ experiences and expectations.
  5. Continue call campaigns to dropout/stop out students and the “save a student” campaign (financial aid issues).
  6. Continue the graduate student newsletter series.
  7. Continue offering webinars for current students to assist them with advising, registration and financial aid questions.
  8. Promote the student referral program and develop alumni networking opportunities
  9. Develop other special retention initiatives.

Section One - Activity Statement:
Redesign of work flow processes was done to fit new SIS system.
Readmission and inactive campaign was done to ensure all students were informed or readmission options and processes.
Student referral and alumni program was advertised by email, phone, and mail.
Section Two - Results of Outcomes Activity:
2011-2012 / Met/Not Met
Met and Ongoing / Data Details
Refine the graduate student services retention efforts.
Section Three - Analysis and Action Plans: