Thursday 24thMay 2012
GLOBAL LIFESTYLE PR NETWORK, SERMO, SIGNS UP PARTNER IN ITALY AHEAD OF SECOND ANNUAL GLOBAL CONFERENCE IN NEW YORK
SERMO, the first global luxury & lifestyle pr network, foundedin 2010 by Talk PR,has today signed up an agency partner in key strategic market, Italy, taking the number of agencies in the network to 12, spanning five continents with 18 offices worldwide.
Italy agency, Negri Firman PR & Communication was set-up three years ago by Silvia Negri Firman, formerly VP of International Public Relations at Calvin Klein and CEO of Karla Otto. Negri Firman has an impressive client list of global brands in the fields of fashion, art, design, culture & sustainability including GAP, Banana Republic, ASOS, Karl Lagerfeld, Alcantara, Discipline and the Marchon portfolio including Jil Sander, Emilio Pucci & Calvin Klein Eyewear. Its headoffice is located in the heart of Milan and employs 19 people.
The SERMO network is made up of independent PR consultancies that are particularly experienced and connected in the fashion, luxury, beauty & lifestyle sectors.The network allows its agencies to deliver a strategic and informed global offering to international clients whilst retaining a bespoke boutique approach to local implementation.SERMO agencies have created stand out international and local PR campaigns and events for clients including Vertu, American Express, P&G, Rolls Royce, Swarovski, Tag Heuer, United Colors of Benetton and Yves Saint Laurent.
Silvia Negri Firman, along with her Managing Director & Creative Director will be joining the heads of the other 11 SERMO partner agencies in New York next week for the second annual SERMO global conference. The focus of the three day conference will be Digital and defining the art of the possible in PR - partners will meet to share best practice, inspiration, global intelligenceand formulate a view on the future for global digital pr.
Jane Boardman, CEO of Talk PR comments "This has been a great year for SERMO, continuing the forward momentum of the network’s growth.We believe that Silvia’s agency fits the SERMO mouldand will be a brilliant addition to the network. Italyis a highly influential market in the worlds of fashion and luxury and presence here will further increase SERMO’s exceptional depth of understanding of the global lifestyle sector. I look forward to welcoming Silvia & her team to the network and introducing them to our partners in New Yorknext weekwhen we host our secondannual conference. Last year’s conference, illustrated how unique and valuable our global intelligence is and how much we can learn from each other for the benefit of both our agencies and our clients.’’
Silvia Negri Firman, Founder & Owner of Negri Firman PR & Communication said, “Joining the SERMO network presents a fantastic opportunity for me and my team to further develop our offering and explore global opportunities for our clients. I look forward to meeting the rest of the partners in New York next week to discuss the changing world of pr!’’
-ENDS–
NOTES TO EDITORS
SERMO’sfounding partners, Talk PR (UK), MeUs (France), Nike Communications (US) & Nota Bene (Spain) were joined by partners in Greece, Brazil, Russia, India and Hong Kong in 2011 and earlier this year signed up partners in Germany and Australia.The move into Italy, takes the number of countries SERMO operates across to 12, spanning five continents with 18 offices worldwide.
SERMO Partners:
Talk PR – London, UK –
Nike Communications – New York & Los Angeles, USA –
Nota Bene – Madrid, Spain –
Me & Us – Paris, France –
Approach - Rio de Janeiro, São Paulo & Brasilia, South America –
R.S.V.P - Moscow, Russia –
Flare Communications - Causeway Bay, Hong Kong & Shanghai, China –
Valuecom - Athens, Greece
TCCGGD – New Delhi, India –
headspace pr – FrankfurtHamburg, Germany –
Saunders & Co – Sydney, Australia-
Negri Firman PR & Communication – Milan, Italy –
For more information about the SERMO PR network please visit our website:
For further information please email Tanya Hughes at or Katie Brafman at or call 020 7268 6100.