TROY UNIVERSITY
SORRELL COLLEGE OF BUSINESS

Fundamentals of Management and Marketing

BUS 5504 TXAA
Fall 2012

Management Instructor: Alan Wright, DBA
Prerequisites: Admission into the MBA program.
Office Hours: W: 8-12:00 am; TTh:10-12 am, 1:30-2:30, 5-5:30 pm
Class days/times: Tuesday night, 5:30-8:15 pm
Class location: Bibb Graves Hall 222
Office location: Bibb Graves Hall 238i
Office Phone /email: 334-808-6350;

Description: A survey of key concepts in marketing and management that provides a foundation for further study in graduate marketing and management courses.

Objectives: On completion of the course, the student should be able to:

Management

  1. Describe major management theories and their origins.
  2. Explain how strategic planning and operational planning affect organizational outcomes.
  3. Apply major leadership and motivation theories to appropriate management situations.
  4. Apply key operations management concepts to appropriate management situations.
  5. Explain the rationale and logic related to the development of organizational strategies.
  6. Explain the implications of leadership, motivation, and human-resource theories.

Marketing

  1. Explain how marketing supports strategic planning.
  2. Describe the relationship between marketing and customer relationship management.
  3. Apply concepts of market segmentation, targeting, and positioning to appropriate business situations.
  4. Explain the concept of business-to-business marketing.
  5. Apply marketing program strategies to appropriate business situations, including product, pricing, distribution, and promotion strategies.

Purpose: To provide a survey of management and marketing concepts for the MBA program. The course is required for MBA students who lack a business, accounting, or business-related degree or for students from a school lacking specialized accreditation for their business programs.

Approved Texts

Marketing 6 2013; Lamb, Charles W., Hair and McDaniel; Edition: 6TH;
ISBN 13: 978-1-133-19011-0 ISBN 10: 1-133-19011-1; South-Western Publishing Co.

Management 5 2013; Williams, Chuck; Edition: 5TH;
ISBN 13: 978-1-133-19090-5; ISBN 10: 1-133-19090-1; South-Western Publishing Co.

Sorrell College of Business Vision Statement

The Sorrell College of Business will be a recognized and respected leader for quality and flexibility in the delivery of business education that prepares graduates to succeed in the global business environment.

Sorrell College of Business Mission Statement

The Sorrell College of Business supports the Troy University mission by preparing our diverse student body to become ethical professionals equipped to compete in the global business environment. To achieve this, our faculty, staff, and administration will:

1)provide quality education in global business through our undergraduate and graduate programs, delivered around the world through face-to-face and online environments, to traditional, non-traditional, military, and international students;

2)contribute to the development and application of knowledge focused on applied business, learning, and pedagogical research;

3)provide service to the University, business and professional organizations, and our communities through individual involvement, business outreach, and our centers for research.

Assignment of Grades and Method of Evaluation: There will be one written exam using multiple choice, True/False, Short answer, essay, and/or case analysis questions in the Management half; 100 points. There will be nightly quizzes over the reading and lecture in multiple choice and short answer format, homework assignments, participation points, and in-class assignments; 100 points total. 200 points for MGMT.

The Marketing half will have a separate syllabus.

Course Requirements: Attendance at all class sessions, and participation in class discussion are required. Each student is expected to be an active participant and make meaningful contributions. All class discussion will be in English. Students are expected to complete all assignments when due. Late work will not be accepted. Written exams will be given.

Make up Policy: It is usually beneficial to show up to class and show up on time. Quizzes and in class exercises cannot be made up. If you know ahead of time you will miss a scheduled test for school activities, arrange with me a time you can take the test early. Requests for make-up tests must be accompanied by appropriate documentation (i.e. dated obituary, doctor's excuse, ticket or summons, repair bill) and will carry a 10% penalty.

Attendance Policy: Attendance is mandatory. Students must attend all classes during the course. No automatic absences are authorized. Excessive absences will be reported to appropriate university officials. Arrangements for excused absences must be made PRIOR to the absence. It is the responsibility of the student to obtain all information and materials presented during his/her absence. A non-emergency doctor or dentist appointment is not excused.

Incomplete Grade Policy: An incomplete grade indicates that the student has not completed all of the assigned class work or has not taken all class examinations. Only the instructor can determine whether an incomplete grade is justified. It will not be automatically assigned, but rather must be requested by the student by submitting to the instructor the Petition for and Work to Remove an Incomplete Grade form. A grade of incomplete may not be removed by repeating the course.

It is the student's responsibility to contact the instructor regarding the deadline for completing all course requirements. Any student who receives a grade of “Incomplete” must adhere to the work completion deadline set by the instructor, not to exceed the end of the following term. This deadline applies whether or not the student re-enrolls for the semester following the assignment of the incomplete grade(s). Failure to clear the incomplete within the specified time period will result in the assignment of a grade of F for the course.

Americans with Disabilities Act (ADA): Troy University supports Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act of 1990, which insure that postsecondary students with disabilities have equal access to all academic programs, physical access to all buildings, facilities and events, and are not discriminated against on the basis of disability. Eligible students, with appropriate documentation, will be provided equal opportunity to demonstrate their academic skills and potential through the provision of academic adaptations and reasonable accommodations. Further information, including appropriate contact information, can be found at the link for Troy University’s Office of Human Resources at

Cell Phone and Other Electronic Device: Use of any electronic devise by students in the instructional environment is prohibited unless explicitly approved on a case-by-case basis by the instructor of record or by the Office of Disability Services in collaboration with the instructor. Cellular phones, pagers, and other communication devices may be used for emergencies, however, sending or receiving non-emergency messages is forbidden by the University. Use of a communication device to violate the Troy University “Standards of Conduct” will result in appropriate disciplinary action.

In order to receive emergency messages from the University or family members, devices must be in the vibration mode or other unobtrusive mode of indication. Students receiving calls that they believe to be emergency calls must answer quietly without disturbing the teaching environment. If the call is an emergency, they must move unobtrusively and quietly from the instructional area and notify the instructor as soon as reasonably possible. Students who are expecting an emergency call should inform the instructor before the start of the instructional period.

Standards of Conduct: The commission of or the attempt to commit any cheating and/or plagiarism are in violation of the Standard of Conduct at Troy University, and may be disciplined up to and including suspension and expulsion. Plagiarism is the passing off of the thoughts or works of another as one’s own. Plagiarism involves giving the impression that a person has thought, written, or produced something that has, in fact, been borrowed from another. Plagiarism may result from poor technique of citation or more serious cases as: copying the work of another person; submitting the work of another person; or closely paraphrasing a piece of work without due acknowledgement.

Plagiarism: The penalty imposed for plagiarism may include warning, resubmission, loss of points, failure on a particular assignment or course, or a charge of misconduct to be dealt with by Troy University.

Syllabus Changes: The instructor may make amendments to this syllabus. Students absent on that day are responsible for syllabus changes, as they are for homework and other assignments. If a change is made andyou missed that day, even for “officially excused activities,” it is YOUR responsibility to find out what went on that day.

Daily Assignments: This class will follow the University calendar for all drop dates and holidays.

Be careful, there is a new drop policy!

August 21 / Introduction
August 28 / Chapters 1, 2 & 3
September 4 / Chapters 4, 5, & 6
September 4 / Chapters 7, 8, & 9
September 4 / Chapters 10, 11, & 12
September 4 / Chapters 13, 14, & 15
October 2 / Chapters 16, 17, & 18
October 9 / Test: Management