Full marks: 70 Time: 3 hours
Candidates are required to give their answers in their own word as far as practicable
The figures in the margin indicate the full marks.
Answer both the questions.
1. Read the case properly and answer the question given below:
During the first fifty years of the info-tech era, more than 1 billion people have come to use
computers, the vast majority in the developed markets of Europe, North America and Australia.
Those markets have become increasingly saturated and do not provide the needed growth. Computers
sales were expected to increase a mere 6% per year between 2005 and 2008. The next billion
consumers have to be found in the emerging markets of the 21st century: China, India, Russia,
South Africa and Brazil. Sales in InfoTech are expected to increase by 10% per year over the
next five years, Fuelled mostly by the burgeoning ranks of millions of middle- class consumers.
These newly wealthy consumers are showing preferences for fashionable brands as well as for
features every bit as sophisticated as their developed counterparts.
(a) Highlight the areas in which fundamental rethinking are required by the global players.
(b) What are the challenges faced by marketers in the emerging InfoTech era.
(c) Suggest some innovative approaches to fight global Info-tech competition in emerging markets.
(d) Lower prices in Info-tech markets may put pressure on prices everywhere. However, Staying out
of these markets is not an option. Comment? [Marks 20]
2. Answer any five questions: 10×5 = 50
(a) Discuss the role of "voluntary" Import restrains in international marketing.
(b) The WTO has increasingly become a forum for trade dispute and negotiations. Discuss.
(c) How have consumer demands changed international trade? Give suitable examples.
(d) Comment on this statement:
"A low price capita income will render the market useless."
(e) What is meant by the term "born global"? Discuss the impact of the interest and e-commerce
in making a firm global.
(f) Discuss the use of the currency of quotation as a competitive tool for international
marketing.
(g) Channels of distribution tend to vary according to the level of economic development of a
market. The more developed the economy the shorter the channels tend to be. Why?
(h) Master card sponsors the world cup and vista the Olympics. Who gets the "better-deal", since
the expense of sponsoring is about the same for both?
(i) What are the critical ways in which the multi domestic and global approaches differ in country-
market selection?
(j) Write notes on the following:
(i) Foreign direct investment (FDI)
(ii) Letter of credit
(iii) ETI (Exterritorial income Tax Exclusion)
(iv) SEZ