FTDI Appoints First Indian Distributor

Company news

Reference: FTD0017
Date: September 2007

FTDI appoints first Indian distributor

Taiwan, 26thSeptember 2007. Future Technology Devices International Limited (FTDI)announces the appointment of its first distribution partner in India. A non-exclusive agreement has been signed with Embedded Systems Solutions Pvt Limited (ESS)that covers FTDI’s product line-up of USB connectivity ICs and modules. ESS, together with group company, Electro System Associates Pvt. Limited, have over 20 years experience ofproviding hardware and software development, debugging tools and services dedicated to embedded systems.

Comments Steve Huang, Asia Pacific Regional Manager, FTDI, “ESS, headquartered in Bangalore, is a respected service and distribution organisation operating from five locations across India. Working together, we aim to bring our USB connectivity expertise and ESS’ business and support capabilities to meet the needs of this fast changing electronics industry. They offer a broad sales coverage and professional engineering resources making them our ideal launch partner for India.”

“In making this distribution agreement with FTDI, we are able to complement their expertise in USB connectivity with our technical strengths and knowledge of local markets,” comments G. V. Gurunatham, CEO & President, ESS, “FTDI, with its line-up of USB Host and Slave bridge ICs and modulesis recognised as a leading brand across Europe and the US. We are confident that, by our combined efforts, the same will happen in India.”

Vinculum provides USB Host capability to microcontroller-based products that previously did not have the resources available. A wide range of consumer, commercial, and industrial products can now incorporate USB Host connectivity with ease. In particular, Vinculum is perfect for providing USB flash drive capability to electronics devices, either portable or desktop.
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For further information and reader enquiries:

Steve Haung, Future technology Devices International Limited, 4F, No 18-3, Sec. 6 Mincyuan East Road, Neihu District, Taipei 114, Taiwan

Tel: +886 2 8791 3570E-mail:

Fax: +886 2 8791 3576Web:

Ruppel Joshi, Future Technology Devices International Limited, 373 Scotland Street, Glasgow, G5 8QB. Scotland. UK

Tel: +44 (0) 141 429 2777E-mail:

Fax: +44 (0) 141 429 2758Web:

For further information, text and graphics by email or to discuss feature article opportunities:

Robert Huntley, Publitek Limited, 18 Brock Street, Bath, BA1 2LW, United Kingdom

Tel:+44 (0)1225 470 000E-mail:

Fax: +44 (0)1225 470 047Web:

About FTDI

Future Technology Devices International (FTDI) specialise in the design and supply of silicon and software solutions for the Universal Serial Bus (USB). FTDI offer a simple route to USB migration by combining easy to implement IC devices with proven, ready to use, royalty-free USB firmware and driver software. The company’s single and multi-channel USB peripheral devices come with an easy to use UART or FIFO interface. These popular devices can be used in legacy USB to RS232/RS422 converter applications or to quickly interface an MCU, PLD, or FPGA to USB. A wide range of evaluation kits and modules are available to evaluate FTDI’s silicon prior to design-in.

Vinculum is FTDI’s brand name for a range of USB Host / Slave bridge ICs that provide easy implementation of USB host controller functionality within products, and utilise FTDI's innovative know-how in handling USB device classes transparently to significantly reduce development costs and time to market.

FTDI is a fabless semiconductor company headquartered in Glasgow, UK, and has regional offices in Oregon, USA, and Taipei, Taiwan. More information is available at

About Embedded Systems Solutions Pvt Ltd.

Embedded Systems Solutions has been a leading single stop provider of hardware and software solutions for the embedded systems market, since 1996.

Embedded Systems Solutions is an ESA (Electro Systems Associates) group company. ESA was incorporated in the year 1986 by a small group of highly qualified technocrats with sound business acumen and strong technical skills. The top management has hands on experience in the design, development and manufacture of microprocessor / microcontroller based systems.

Nowadays ESS manages many global brands of software and hardware tools for the Indian market.

Contact

G. V. Gurunatham,Embedded Systems Solutions Pvt Ltd.,#37, ' Embedded Home', 36th Cross, II Block,Rajajinagar, Bangalore-560 010, India

Tel: +91 (80) 23521165E-mail:

Fax: +91 (80) 23130630Web: