Frozen Supermarket Pizza Retailer Award 2017
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This award aims to recognise those supermarkets who are actively driving the frozen pizza sector of the market. All retailers are automatically considered for this award.
Judging: As much as possible we seek to base judging of this award on factual data rather than opinion. Hence, we have indicated throughout this questionnaire where points are given. The judging panel will base their decisions on this points system, and will consider data on volume and value growth, promotional activity, innovation and general category development. The judging panel made up of experts across the board will be bound by confidentiality agreements. The judges will scrutinise the entries and data supplied and their comments and feedback will be available after the awards.
All those involved on the main judging panel are excluded from entering the awards or having any commercial links to the retailer or manufacturer.
How to Enter: Retailers are asked to complete the questionnaire below and to briefly state why they should be considered for the award.
Retailer Name:…………………………………………………………………………………….
Contact Name:…………………………………………………………………………………….
Position :…………………………………………………………………………………….
Tel No:………………………………………………………………………………………………..
Mob No:………………………………………………………………………………………………..
Email:………………………………………………………………………………………………….
Date of Application:……………………………………
Market Position (Up to 6 points)
Using Kantar data, we will be looking at how your frozen pizza business has performed over the last 12 months (to 31st August, 2016) in terms of growth (value and volume) versus the overall market. This will include an assessment of average prices achieved compared to the market in general.
1. Choice (Up to 4 points)
Please answer the following by ticking the appropriate boxes:
What choices do you offer your customers?
Own label frozen pizzas
Branded frozen pizzas
Thin n crispy pizzas
Deep pan pizzas
Organic pizzas
Gluten free pizzas
Extra thin pizzas
Pizza based baguettes / snacks
Other (please state):
What is the volume percentage split between Own Label and Branded Products:
Own label; ……………%
Branded: ……………%
3. Own Label New Product Launches(Up to 4 points)
How many new products have you launched in the award period? …………..
How many of these have been genuinely innovative new products,
rather than reformulations of existing products etc.? …………..
Please state the names of each of these genuinely innovative new products and, in a few words, what makes them different; what category they fit (e.g. everyday, innovative, indulgent); the date when they were launched; what did they add to the category; and whether they are still on sale currently. Please keep your answers brief.
(Note: The innovative products you have listed may also be entered into the manufactured pizza product award. There are three categories for these: Indulgent, Innovative and Everyday.
Would you like the products you have listed to be included in this award? YES NO
4. .Own Label Promotion (Up to 3 points)
Please provide details of both temporary and long term promotions you have run in relation to your own label products over the award period (12 months to 31st August, 2016).
Temporary Promotions:
a) How many temporary promotions have you undertaken? …………..
b) What was the average uplift in sales these achieved in the year? ……….%
c) What was your most successful promotion during the year and why was it so successful?
Long Term Promotions:
a) How many on-going promotions have you undertaken? …………..
b) What was the average uplift in sales these achieved by these in the year? ……….%
c) What was your most successful on-going promotion during the year and why was it so successful?
5. Branded Promotion (Up to 3 points)
Please provide details of both temporary and long term promotions you have run in relation to branded frozen pizza products over the award period (12 months to 31st August, 2016) which has been specific to your business.
Temporary Promotions:
a) How many temporary promotions have you undertaken? …………..
b) What was the average uplift in sales these achieved in the year? ……….%
c) What was your most successful promotion during the year and why was it so successful?
Long Term Promotions:
a) How many on-going promotions have you undertaken? …………..
b) What was the average uplift in sales these achieved by these in the year? ……….%
c) What was your most successful on-going promotion during the year and why was it so successful?
6. Advertising Activity (Up to 3 points)
Have you done any advertising during the year to support your frozen pizza sales, either nationally or regionally. If so, please give details of each campaign and details of its success in terms of sales uplift.
Please state in no more than 150 words why you consider your business deserves to win.
Please email your entry to or send your completed form to: Caron Parry, PAPA, Association House,18c Moor Street, Chepstow, Monmouthshire NP16 5DB - Tel: 01291 636346
Note: All entries should be submitted on the basis of the year from 1st September 2016 to 31st August 2017.
CLOSING DATE: 1st September 2017