PLA Board of Directors
Midwinter 2013
2013.30
Date: January 9, 2013
To: PLA Board of Directors
From: Steven Hofmann, Manager, Web Communications
Re: Technology
PLA On-Demand Webinars
The archived recordings of PLA’s webinars went on sale as on-demand webinars (http://www.ala.org/pla/onlinelearning/webinars/ondemand) via the ALA Store on February 13, 2012.
FY13 to-date gross sales (September 1, 2012–January 8, 2013) were $1,960. Life-to-date gross sales (February 13, 2012–January 8, 2013) of these products were $4,389.
FY2013 / Life-to-DateOn-Demand Webinar Title / Amt / Qty / Amt / Qty
Right on the Money: Financial Literacy @ your library / $28 / 1
Right on the Money: Financial Literacy @ your library (group)
Creating a User-Centered Website for Your Library / $28 / 1 / $168 / 6
Creating a User-Centered Website for Your Library (group) / $119 / 1
Cracking QR Codes / $28 / 1 / $112 / 4
Cracking QR Codes (group)
Transforming Our Image Parts I & II / $56 / 2 / $168 / 6
Transforming Our Image Parts I & II (group) / $119 / 1 / $238 / 2
Dive into a Good Book / $84 / 3
Dive into a Good Book (group)
Check Out E-Readers! / $56 / 2 / $84 / 3
Check Out E-Readers! (group) / $119 / 1 / $119 / 1
Intro to E-Books / $140 / 5
Intro to E-Books (group) / $119 / 1
Building Community: Online Tools for Spanish Speakers / $28 / 1 / $56 / 2
Building Community: Online Tools for Spanish Speakers (group)
Laying the Groundwork for a Successful E-Book Collection / $84 / 3
Laying the Groundwork for a Successful E-Book Collection (group) / $119 / 1
Powering Up Your E-Book Program / $56 / 2
Powering Up Your E-Book Program (group)
Strategies for Sustaining Your Library's E-Book Program / $28 / 1
Strategies for Sustaining Your Library's E-Book Program (group)
Fully Engaged Customer Service at Your Library / $168 / 6 / $476 / 17
Fully Engaged Customer Service at Your Library (group) / $238 / 2
Creating a Digital Media Lab at Your Library / $84 / 3 / $224 / 8
Creating a Digital Media Lab at Your Library (group) / $119 / 1
Quick Fixes for Library Displays / $56 / 2 / $112 / 4
Quick Fixes for Library Displays (group)
Implementing "Choose Civility," a Community-wide Campaign / $56 / 2 / $112 / 4
Implementing "Choose Civility," a Community-wide Campaign (group)
E-Books 101 – A Look at Devices, Platforms, and Training Ideas / $56 / 2 / $112 / 4
E-Books 101 – A Look at Devices, Platforms, and Training Ideas (group)
Stretching Your Library’s E-Books Budget
Stretching Your Library’s E-Books Budget (group)
E-Books and Customer Service at Your Library / $56 / 2 / $56 / 2
E-Books and Customer Service at Your Library (group) / $119 / 1 / $119 / 1
E-Books and Libraries: What’s Next? / $112 / 4 / $280 / 10
E-Books and Libraries: What’s Next? (group) / $119 / 1 / $119 / 1
Copyright: What You REALLY Need to Know / $56 / 2 / $56 / 2
Copyright: What You REALLY Need to Know (group) / $119 / 1 / $119 / 1
Screentastic! Using Screencasting / $56 / 2 / $56 / 2
Screentastic! Using Screencasting / $119 / 1 / $119 / 1
Are Your Mental Models of a Library Holding You Back? / $28 / 1 / $28 / 1
Are Your Mental Models of a Library Holding You Back? (group) / $119 / 1 / $119 / 1
Alternative Reads
Alternative Reads (group)
Make Way for Makerspaces in the Library
Make Way for Makerspaces in the Library (group)
The State of E-books in Public Libraries and Publishing / $28 / 1 / $28 / 1
The State of E-books in Public Libraries and Publishing (group) / $119 / 1 / $119 / 1
The Elusive Library Non-User
The Elusive Library Non-User (group)
On Life Support, But Not Dead Yet! Revitalizing Reference / $56 / 2 / $56 / 2
On Life Support, But Not Dead Yet! Revitalizing Reference (group)
Totals / $1,960 / 44 / $4,389 / 108
PLA Website
Statistics reported by Google Analytics for the PLA website between October 1, 2012* and December 31, 2012:
· 21,559 unique visitors
· 42,491 visits, with approximately 41% being new visitors and 59% being return visitors
· 107,523 pageviews, for an average of 2.53 pages per visit
· 86.68% of visits were from the U.S., 2.88% from Canada, and the remaining from countries including India, the U.K., China, Australia, the Philippines, Malaysia, and Pakistan
· Top 10 pages by pageviews were:
o Homepage – 15,828 pageviews
o Conferences & Continuing Education – 4,908 pageviews
o Leadership Academy – 4,751 pageviews
o Leadership Academy Application – 4,494 pageviews
o Turning the Page 2.0 Learner’s Portal Autumn 2012 – 4,271 pageviews
o Leadership Academy Application Instructions – 3,397 pageviews
o RFID Technology for Libraries (Tech Notes)** – 2,380 pageviews
o The Elusive Library Non-User: How Can Libraries Find Out What Non-Users Want? (PLA Webinar) – 1,877 pageviews
o Online Learning – 1,849 pageviews
o On-Demand Webinars – 1,748 pageviews
· Primary source of visits to the site was search engine results (52%), followed by links from other sites or e-mail communications (25%), then users entering URLs directly in their browsers or using bookmarks (23%)
· Top 10 sources of visits by visits were:
o Google – 19,970 visits
o entering URLS or bookmarks – 9,881 visits
o Bing – 1,097 visits
o Turning the Page Online (self-directed online library advocacy training course) – 873 visits
o americanlibrariesmagazine.org – 788 visits
o Facebook – 622 visits
o libraryjournal.com – 596 visits
o Yahoo – 505 visits
o SurveyMonkey – 500 visits
o click-thru from e-mail communications – 343 visits
* The PLA Technology report submitted at 2012 Fall Board Meeting included site statistics through September 30, 2012.
**Although all of the PLA Tech Notes have been removed from the PLA site, these pages still exist on the ALA server. I was unable to determine why this particular Tech Notes article received enough pageviews to rank it among the top 10 viewed pages, especially since the source of 75% of the pageviews was Google search results. This statistic may indicate a need to completely remove the Tech Notes pages from the server.
PLA 2014 Conference Website and Mobile App
The web design firm lunaroja, which recently redeveloped the Public Libraries Online site (publiclibrariesonline.org), has been contracted to develop the PLA 2014 website. A temporary splash page has been set up at www.placonference.org.
Boopsie has been selected as the provider of the mobile app for the PLA 2014 Conference. Boopsie is again providing the app as an in-kind sponsorship.
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