PRESS RELEASE
Fossil introduces Chaps watches to India
Chaps, the timeless American fashion- sport brand marketed by Fossil announced its foray into the Indian market.
Launched in 1978, Chaps reflects iconic American style with a carefree spirit. Known for its sense of ease and attention to detailthe brand draws authentic inspiration from nautical to Americana and is synonymous with fashion that is confident, spirited and fresh. Chaps ranges from signature pieces with a current fashion twist to timepieces that can be effortlessly matched with polished tailored clothing.
Fahd Mehdi, General Manager – Sales said,” We are thrilled to enter the Indian market and showcase the Chaps watch collection with Myntra. India is one of the fastest growing markets and with this online launch, we would be able to reach out to a larger audience. “
The latest collection comprises of an interesting array of men’s and ladies watches. The men’s collection features the very attractive Dunham, Branson, Affiliate and Rockton platforms. Dunham is a fun and vibrant platform with timepieces featured in versatile and colorful grosgrain bands. Branson platform showcases classy timepieces in canvas nylon bands whereas Affiliate has a unique range of leather strap watches matched with rectangular cases. Rockton platform oozes out spunk with its bold designs.Equally alluring is the ladies collection with the beautiful Whitney, Kasia, Alanis and Ardis platforms. Whitney reflects class whereas Kasia has a glam quotient with its embellished dials. Alanis timepieces are elegant with their sleek designs and details whereas Ardis platform has an edgy look with their bracelet watches.
About the company:
Fossil Group Inc. (NASDAQ: FOSL) is a global company specializing in the design, innovation, and marketing of fashion lifestyle and accessory products.At the heart of Fossil’s vision is a commitment to fostering creativity and delivering the best in design through the company’s namesake FOSSIL brand and a portfolio of internationally recognized owned and licensed brands.The FOSSIL brand is rooted in authenticity and a distinctive modern-vintage design aesthetic. With nearly 400 stores worldwide and a strong global e-commerce business ( is internationally known for its eclectic assortment of lifestyle and accessory items including watches, jewellery, handbags, and clothing.The company is constantly developing its multi-brand portfolio through its core competencies in innovative branding, world-class design, and dynamic global distribution.
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PR Pundit
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