TERMS of REFERENCE

FOR Making a Television Commercial

  1. Project Title: Journey Towards Disaster Resilient Dhaka City Project (JTDRDC)
  1. Introduction and Background:

With an aim to build safe and resilient communities, Social Economic Enhancement Program (SEEP) is implementing a project titled Towards Resilient Dhaka in association with Plan International Bangladesh and funded by SIDA in which children and young people are contributing in managing and reducing the disaster risks associated with changes in the climate. Children, young people and their communities under this project will be supported to build their own skills and knowledge to identify, prepare for and respond to disaster risks associated with climate change and urban landscape. The project is aligned with the MDGs, as it seeks to secure development gains through building resiliency towards climate change and disasters. It thus directly contributes to achieving MDG 1 (eradicating extreme poverty and hunger); and MDG 7 (ensuring environmental sustainability). At this point, it also supports to achieve SDG 11 (Sustainable cities and communities) & SDG 13 (Climate action) and Focus on Sendai Framework for Action 2016-2030.

Towards Resilient Dhaka Project is going to take an initiative to make a Television Commercial on Resilient City. The appointed film making firm/Individual will accomplish these tasks with the supervision of SEEP and Plan International Bangladesh.

Purpose:

  • To address vulnerabilities of Urban Hazards of children, youth and other inclusive group of the society in Urban Resilience Process.
  • Build mass awareness on Resilient City.
  • Engage and confirm participation of mass to build a resilient city.
  • This TVC will contribute in promoting knowledge on resilient City.

The scope of work:The appointed firm or team should review all related existing policies and explore the current status that reflects Resilient City components in terms of urban context. The duration of the TVC will be not more than 60 Seconds. The appointed firmwill prepare a story-board clarifying the content and concept of the TVC. Articulate all the recommendation which will come from the expert consultation after then share the final story-board in consultation and supervision of SEEP, PLAN International Bangladesh and DDM. The consultant team will work under the overall guidance ofSEEP, PLAN International Bangladesh and DDM.

Appointed agency or personal will responsible for completing bellows tasks;

  1. Making Story-board.
  2. Pre-production.
  3. Production.
  4. Post-production.
  5. Deliver final Cut & master copy in several versions.
  1. Story-Board:SEEP and Plan International will develop the concept/script of TVC in consultation and supervision of DDM. Consulting firm or individual havetoprepare a story-board based on the concept. Duration will not more than 60 Seconds.
  1. Pre-Production: Scripting & Storyboard. All the planning takes place before the camera rolls including finalize Shooting location and casting will take place in this phase.
  1. Production: Footage recording. In this process will capture all the scenes and information.
  1. Post-Production:Post Production processes will began after all the footage has been captured. Graphics can be added along images, music, colour correction and special effects.

Deliverable

  1. Final Cut Version.
  2. Master Copy.
  3. Several Versions of the copy ( Duration of the versions will depend on discussion)
  1. Required Experience: The Agency should:
  2. Have demonstrated experience and track record on film making/TVC making.
  3. Have experience on providing high definition video for targeted or limited audience as per client’s specific purpose in a corporate environment.
  4. Have good Facilitation and communication skills on event management.
  5. Be creative and flexible and should be able to work and deliver quality and timely results under pressure.
  6. Have a team of people who can deliver the tasks creatively & professionally.
  7. Have in-depth knowledge of the local culture.
  8. Have good rapport with Govt; official and others INGOs
  9. Be able to show proof of work with demonstrated excellence in previous engagements
  10. Be able to work with people of diverse background and experience.
  1. Mode of Payment: Mode of payment will be done according SEEP Financial Policy.

Proposal Submission: Interested TV media/channels are requested to submit hard copy of technical & financial proposal in a separated sealed envelope to Social and Economic Enhancement Programme-SEEP Project Office, House-5, Road-10, Lane-11, Block-C, Section-11, Mirpur, Dhaka-1216 by 10 September 2017, 5:00 PM. The Envelop must be marked with the title of the assignment.

Disclaimer: SEEP reserves the right to accept or reject any or all proposals without assigning any reason what so ever.

Child Protection Policy: The firm/individual shall comply the child Protection Policy of Plan International Bangladesh & SEEP. Any violation /deviation in complying with Plan’s & SEEP’s child protection policy will not only result-in termination of the agreement but also Plan & SEEP will initiate appropriate action in order to make good the damages/losses caused due to non-compliance of Plan’s & SEEP’s Child Protection Policy.

1