PRESS RELEASE

For immediate release - [Day] [date] [month]2017

[Town/area]children in conga challenge

[Centre/nursery/group]takes part in The Giant Wiggleto help disadvantaged children

[Name of centre/nursery/group]in [place] is teaming up with Action for Children and The World of Eric Carle™ and hosting a ‘Giant Wiggle’on [day date month] to celebrate the UK’s most read children’s book, The Very Hungry Caterpillar™.

Now in its fourth year, the fun filled walks will bring children together to wiggle like little caterpillars in giant conga lines and encourage them to play and develop their skills and imaginations through storytelling and themed activities such as interactive storytelling, role playing and arts and crafts.

All money raised through the event will support Action for Children’s work across the country to help disadvantaged children, young people and families in the heart of communities.

Action for Children provides early year’s child development, learning and childcare services through its centres to thousands of children across the UK, and is calling on the Government to ensure that child development is a national priority in England.

[Name], [job title] at [name of centre/nursery/group], said:“We know the early years are crucial to children’s future outcomes, from being healthy and happy, to doing well in school and gaining employment – and developing their imaginations through play and story-telling is key to this.

“The Giant Wiggle is a wonderful way to help encourage their development by helping them read, communicate, understand their feelings, make friends, be curious about the world around them and develop their physical health through themed activities such as interacting storytelling, role playing and arts and crafts.

“Parents and staff are really looking forward to seeing our little ones do the caterpillar conga.”

Registerhereto take partand Action for Children will send you a fundraising and activity pack with everything you need to hold your Giant Wiggle.

Ends

For further information, please call [name], [job title] at [place] on [telephone number] or [email address]

About Action for Children

For more than 145 years, Action for Children has never been afraid to push for the best for children. We work in local communities across the UK to make children’s lives better: now, tomorrow and every day. We take action at the earliest opportunity to help children as they grow up. We care about each child and every family. We support and protect the most disadvantaged. We never give up. In the past year we helped more than 390,000 children, young people and their families.

For more information, visit actionforchildren.org.uk or follow us on Twitter @actnforchildren

About The World of Eric CarleTM:

The World of Eric Carle™ brand is based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold more than 132 million copies worldwide. For more information, please visit:

The Very Hungry CaterpillarTM has sold more than 41 million copies since it was first published in 1969. Today it is the most-read children’s book in the UK. In British primary schools it is read, on average, nine times each year.