PRESS RELEASE:

For immediate release: [date] or Embargoed for: [time/date]

[HEADLINE]– This should be short and grab your audience’s attention

[Secondary headline] – Use this to expand on your headline and draw people further in to your story.

[Attach image]

State who, what, when, where and why in your first paragraph. If you need some help with this, study your local newspaper to get an idea on what you might want to include.

[Jessica Clarence, aged 17 from Penrith, will begin today her training for the Cumberland Run later this year, in a bid to raise funds for her Outward Bound course this summer. Jessica is preparing to run the full 13.1 miles in an effort to raise £850 for her 19 day Skills for Life Award course in Aberdovey, Wales.]

Your second paragraph should expand on your story and provide the reader with more detail. This could be more about your course or if you received a scholarship etc.

[This won’t be Jessica’s first taste of adventure with The Outward Bound Trust, having first attended a course two years ago with her school. The course will test her strength and determination as she grapples with a breadth of different challenges. From hiking through the Welsh countryside to scrambling up water falls, Jessica will be taken to the edge of her comfort zone on a challengingadventure.]

After providing some greater detail you should try to include a quote and share what your motivation is for attending the course

[“I know the Cumberland Run will be tough, but it’s worth it if it means I can attend the course this summer.An Outward Bound course is a great opportunity tomeet new people and learn how to push myself further. I really want to be a nurse when I’m older so The Skills for Life Award seems like the perfect way to help me get on that career path.”]

If you have any additional information that you would like to share, like a call to action or to plug your fundraising event, do so in your last paragraph.

[“Jessica’s family will be hosting a refreshments stall close to the finish of the race, with homemade cakes and drinks, so if you would like to support her, be sure to visit on the day and say hello. Proceeds will be split between Jessica and a local charity. Further donations cab made on Jessica’s Just Giving page at www…]

NOTES FOR THE EDITOR:

The Outward Bound Trust is an educational charity working with 25,000 young people every year to build confidence and develop their skills to support their transition from education to employment

The charity was founded in 1941 and has worked with over 1 million young people

The Trust specialises in taking young people into wilderness environments with five residential centres in the UK, in the Scottish Highlands, Lake District and Snowdonia

Outline what you have to offer: pictures, interviewees

Outline any additional relevant information or facts and figures, but keep it short.

® Outward Bound and the Compass Rose are each registered trademarks of The Outward Bound Trust. Registered charity no: 1128090 in England and Wales; no: SC040341 in Scotland. Companyreg no: 6748835.