Floriade – Australia’s Spring Festival
11 September – 11 October 2015
ABOUT FLORIADE 2015
FLORIADE – AUSTRALIA’S CELEBRATION OF SPRING
Watch your business bloom: be part of the biggest flower festival in the Southern Hemisphere!
Held in the heart of the city in Canberra’s beautiful Commonwealth Park, Floriade
is Australia’s premier spring festival and a world-class floral spectacular!
Over one million blooms create a stunning backdrop to a month-long festival filled with music, cultural celebrations, artistic displays, entertainment and recreational activities.
Floriade began in 1988 as a spectacular commemoration of Australia’s bicentenary and Canberra’s 75th birthday. Now 27 years on, Floriade looks forward to more growth as it progresses into its next century after attracting 481,854 visitors in 2014, the biggest crowd attendance on record.
Floriade 2015 – Reflection
Saturday 12 September — Sunday 11 October
Floriade, the national capital’s annual flagship tourism event, is the largest floral festival in the Southern Hemisphere. Each year the park is filled with more than one million blooms, which are divided among a variety of garden beds designed to fit within an overarching theme. Celebrate the arrival of spring with 30 days of celebration including cooking demonstrations, gardening tips, recreational activities for kids and families, entertainment, artistic displays and horticultural workshops, all infused with a selection of high profile celebrities with their stories.
As Australia marks the 100th anniversary of theANZAClandings in 2015, so too do we in Canberra – the heart of our nation. In recognition of the centenary, Floriade’s garden beds pay tribute to our ANZACs with visual symbols of commemoration such as the poppy, the Southern Cross, two-up and the famous slouch hat.
Australia has experienced an abundance of change over the past century and through the theme of Reflection, Floriade will celebrate this in 2015. However this year’s theme allows us to acknowledge the past, choose our direction in the present and reinvent the future. This is expressed through connections, stories, pride, and harmony.
Floriade NightFest
Floriade NightFest is an exciting opportunity which extends your reach to an even wider audience!
As part of Floriade 2015 we will be holding night openings that will occur over several nights from 6.30pm until 10.30pm.
Floriade NightFest is a ticketed event and will include feature lighting of the park, spectacular entertainment and an array of special activities to engage the audience.
As part of trade agreements, to participate traders must also be operational for the duration of Floriade NightFest.
FLORIADE MARKETING CAMPAIGN
By being a Floriade Trader you gain the opportunity to leverage off an extensive marketing campaign.
Let your business bloom
• Reach an expected audience of over 400,000 customers
• Utilise the unique, customer-oriented environment
• Over 75% of exhibitors apply to return annually
• Floriade and Floriade NightFest contributed $47 million to the ACT economy in 2014.
Make the most of marketing opportunities
• Interact face-to-face with customers
• Build your brand awareness amongst a large audience
• Expose consumers to your products
• Post information on the Floriade website and have a link back to your website, further increasing your reach.
FLORIADE TRADER PARTNERSHIP
Events ACT is committed to continuous improvement and high standards of quality in order to grow this internationally recognised event. Our trading partners are an important part of the visitor experience and this document aims to ensure the expectations of the event organisers and traders are clear, transparent and as simple as possible.
Floriade mission
Events ACT are committed to making Floriade:
‘Australia’s leading and internationally renowned spring festival featuring a world class floral display complemented by a vibrant celebration of quality cultural and artistic entertainment and recreational activities with a focus on the national capital.’
Floriade trader objectives
Events ACT aims to develop trader partnerships to:
• Enhance the event by providing a unique shopping environment and experience that aligns with the theme and adds to the festival atmosphere.
• Provide an opportunity for businesses to showcase and sell suitable products at a major festival and to take advantage of the high visitor numbers brought to the event through public relations, media and marketing campaigns.
• Provide continued investment into the event to ensure the future of a quality enduring event.
GENERAL INFORMATION
Operating hours
Floriade opening hours:
Weekdays 9am—5pm
Weekends and public holidays 9am—5.30pm
Floriade NightFest opening hours:
6.30pm—10.30pm
It is a condition of the Floriade Trader Agreement that all traders are open and operational for the above operating hours for both Floriade and Floriade NightFest. It is the Events ACT preference that traders restock their sites outside operational hours.
Payments
Events ACT will advise you if your application has been successful and provide you with both a Letter of Offer and a Trader Agreement. When written acceptance of both these documents has been received then all trader invoices will be issued with a full payment schedule. On payment of the non-refundable deposit (45% of the total value of the site) a site will be considered confirmed.
The full payment for your site and services is required no later than Friday 14 August 2015. There will be no extensions to this date. If your final payment is not received by this date, your agreements will be cancelled and you will be notified in writing by Events ACT. If such an event occurs, all deposit monies previously paid will be forfeited and the trader shall have no claim under the Trade Agreement.
Accommodation
There is no accommodation onsite at Floriade.
For accommodation information and rates please contact the Canberra and Region
Visitors Centre on:
Phone 1300 554 114
Website visitcanberra.com.au
Insurance
• Insurance for property loss, damage, public liability and workers compensation is the responsibility of the trader.
• Events ACT will not be responsible for any loss or damage to stall holders, equipment or vehicles, to property owned by other traders, contractors, ACT Government, or the Commonwealth Government.
• All organisations must carry and present proof of current public and product liability insurance to the value of $20 million in line with current ACT Government policy. A copy of the Certificate of Currency must be forwarded with this application.
• The ACT Government requires that all traders list ACT Government, Floriade
and Floriade NightFest as interested parties on the insurance.
Parking
Parking onsite is strictly limited. Each trade site will be issued with one all access parking pass for a vehicle to the Village car park for the duration of the event. All vehicles entering the site must display the official Floriade parking pass. Extra passes will be available for purchase for the Archbishop’s car park (adjacent to Village car park) and the costs are outlined below:
Location / Pass type / Cost (Inc GST)Archbishop’s car park / Whole of Event / $90.00
Archbishop’s car park / Daily / $10.00
Please note: A pass for the Archbishop’s car park does not guarantee a park. When the car park is full, overflow parking will be in the public car parks.
Key Dates for 2015 / DatesExpression of interest open / Wednesday 11 March
Applications close / Tuesday 7 April
Letter of offer / Friday 17 April
Acceptance deadline (Signed Offer & Trade Agreement received) / Friday 29 April
Payment schedule / Will be sent out with invoices
Bump in / 7am Wednesday 9 September - 6pm Thursday 10 September
Floriade / 12 September - 11 October
Floriade NightFest / Wednesday 23 September - Sunday 27 September TBA
Bump out / 6pm Sunday 11 October - 5pm Monday 12 October
SITE FEES AND LAYOUT
The following site fees apply for Floriade 2015.
Please refer to the information below for full details, and consider the three costs.
The Floriade Village provides very limited trading space so we reserve the right to make changes to the layout to suit demand and event requirements. All traders will be given the opportunity to accept or reject the site offered to them by Events ACT.
Subletting and/or business sharing is strictly prohibited.
1. Facilities, services and administration — compulsory
All sites will have a compulsory service and administration fee of $1,500.00 (inc GST) plus the appropriate cost per site. The service and administration fee covers the following:
• Administration
• Power 10amp supply
• Waste and cleaning
• Onsite facilities
• Delivery Dock
• Car park
2. Site, marquee and space — compulsory
Individual outdoor marquee
These sites are suited to those preferring an outdoor individual site. Charge includes marquee, standard flooring, 2 power outlets, fluoro lighting, 1 x ramp and signage.
Site size (m x m) / Basic cost (inc GST)3 x 3 = 9m2 / $5,040.00
4 x 3 = 12m2 / $6,480.00
6 x 3 = 18m2 / $9,630.00
6 x 6 = 36m2 / $14,040.00
10 x 6 = 60m2 / $15,900.00
12 x 6 = 72m2 / $16,200.00
Outside space — $120.00 per m2 (inc GST)
There is also the option for some of these sites to use the space outside their marquee. Traders will need to apply for this space and also indicate this on the application form nominating the amount of space required. Outside space can only be used if approval has been granted by Events ACT.
Floriade Pavilion (15m x 35m) — $560 per m2 (inc GST)
The basic site package fee includes wall panels, 3 track lights, power outlet and compulsory front fascia displaying trading name.
Craftsman’s Corner (20m x 15m) — $560 per m2 (inc GST)
The basic site package fee includes wall panels, 3 track lights, power outlet, compulsory front fascia displaying trade name.
3. Additional requirements — optional
There will be additional charges for extra ramps, clear walls, corner and front sites as well as any other requirements to your site design that is not included in the basic costs. The costs are indicated below:
Item / Description / CostClear walls / Clear wall* / $108.00 per panel
Ramps / 2.88 sq m / $140.00 per ramp
Corner site / $100 per metre of frontage
Front site / $80 per metre of frontage
Additional power** and other site infill / To be provided by Floriade preferred supplier / To be negotiated
with event supplier
and/or management
* Normally in 3m or 5m panels
**more than 2 power outlets or more than 10amp power supply.
APPLICATION AND SELECTION PROCESS
The following procedures are to ensure that the best interests of Floriade and Floriade NightFest are met. Also, consideration is given to all applicants, regardless of whether they have been trading at Floriade for many years or are applying for the first time. All applicants are given a fair and equitable opportunity to show how they can benefit the event and, if accepted, are provided with an offer of a site based on an independent ranking that clearly defines a preference order.
All trader applications must include the following information:
1. A cover letter addressing the following selection criteria:
• Suitability of your product/s to Floriade
• Previous history at Floriade
• Confirmation of Australian made (if applicable)
• Personnel
• Clearly state your primary* or main product/s and then separately your secondary product/s
2. How does your product and service consider the environment and sustainability?
For example:
• Onsite trading during the event (ie general waste, recyclable materials, waste oil disposal, packaging, compliant carry bags, goods delivery)
• To the environment and industry as a whole (ie fair trade, Australian made, carbon footprint, fabrication materials, recyclability, and non-toxicity)
3. A stand design. This must be both a layout design and an indication of the look the stand will have. The layout should include the location of ramps, additional power points, lights and furniture. (Separate sheets are provided for both of these). Photos and illustrations can be used.
4. A detailed product and pricing list
5. A brochure or sample of your product or service (if available).
6. A fully completed Trader Expression of Interest Application form
7. A copy of your current Public Liability Insurance Certificate (with an updated Certificate of Currency to be supplied when available to cover you onsite until after bump-out).
8. One referee report from an event other than Floriade (only required if you did not trade in at Floriade 2014)
* Primary product = the main product/s you will be selling (your core business).
Secondary product = other items/product/s on your site that aren’t your core product.
Application Information
Please ensure all the above information is enclosed, as incomplete applications will not be considered for site allocation.
If you wish to apply for more than one site you will need to complete separate applications for each site.
If you require assistance in preparing your application, please contact the Events Officer at or 02 6205 0991.
Return complete applications to:
Name Events ACT
Event Floriade Traders
Address GPO Box 158, Canberra ACT 2601, Australia
Fax 02 6205 0629
Email
PRESENTATION
Stand out to the crowd!
Presentation and quality
Quality stands, products and services, and good presentation attract the customer.
Theme
Create more atmosphere by using costumed staff, props, colourful and creative product presentation.
Interact with customers
Smile, say hello. Encourage potential customers to engage all their senses. Allow customers to interact with your product. An example is product sampling.
Use your space wisely
When designing your site, take into consideration the amount of space required to operate effectively. Is your space going to be large enough to accommodate you, your staff, your products and customers?
Be clear and concise
You only have a brief moment to capture the attention of a potential buyer as they walk past your stand.
Review, develop and change
Continuous development and change is essential. If your stand looks the same as last time potential customers may just walk by thinking that ‘nothing is new there’.
Consider the environment
We ask all traders to use environmentally friendly packaging and adopt environmental practices in their stand design and when operational.