18 June 2007
FINAL
Promotion Commission
Final Draft Terms of Reference
Introduction
During the Council Meeting of 11 May 2006 in Estoril, Portugal, a Promotion Task Force was approved that had the task to develop a recommendation for the Council Meeting in April 2007 regarding the need, scope and composition of a proposed Promotion Commission. Thereafter a Promotion Task Group was formed. In October 2006, the members of the Task Group met and generally agreed that PIANC needed to increase its promotional activities and that a temporary commission (limited to approximately 3-4 years) would be desirable to determine the way to achieve this. At the Council meeting, the recommendation was forwarded to the 2007 AGA for a decision. At AGA meeting on April 17, 2007 in Cochi, India, it was decided to establish a Promotion Commission (ProCom) as presented in the Task Force’s recommendations.
Objectives
The work of the ProCom shall be focused on several key objectives, particularly with respect to Young Professionals and Countries-in-Transition:
(i)Raising the credibility and profile of PIANC as an authority on technical, environmental and economic aspects of navigation, ports and waterways;
(ii)Promoting PIANC’s expertise to other international organizations;
(iii)Improving the awareness of PIANC’s products and increasing their accessibility for non-members; and
(iv)Enhancing PIANC’s networking function, aimed at increasing membership worldwide.
Working Method
(i)ProCom shall develop a Promotional Program that is linked to the Strategic Plan (2006-2010) and Commissions’ Action Plans, takes into account other existing activities (including ComCom and EdCom) and makes optimal use of all available resources within the organization (i.e. General Secretariat, National Sections, Commissions, corporate and individual members, etc.).
(ii)ProCom shall prepare a Marketing Plan in line with the Promotional Program, with media, publications, and partnering actions that are clearly defined in terms of targeted groups, objectives, time frames and (in some cases) budget. This Marketing Plan shall be submitted to ExCom for approval. The Marketing Plan shall be updated as required.
(iii)ProCom will obtain the professional support of a Marketing Consultant on how to achieve its objectives in the best possible way.
(iv)ProCom shall execute the Promotional Program and Marketing Plan in close cooperation with the General Secretariat (in relation with resource and financial implications).
Promotional areas
ProCom shall include, but is not limited to, the following areas in its Promotional Program and Marketing Plan:
(i)Actions to promote PIANC expertise;
(ii)Types of PIANC promotional materials: website, brochures, flyers, etc.;
(iii)Media: Web site enhancements, advertisement and publication in journals and magazines, describing PIANC and its products to prospective membership;
(iv)PIANC publications: Working Group and Expert Group reports. On Course and Sailing Ahead, and explore cooperation with an academic journal (TBD);
(v)PIANC technical and educational presentations; and
(vi)Opportunities to partner with public, non-governmental and private organizations.
Term of Activities
ProCom shall be convened as a temporary PIANC organizational unit. Its establishment shall be congruent with the term of the current 2006-2010 Strategic Plan. Consideration of the continuance of Commission’s activities shall be aligned with the future development of a new Strategic Plan for the organization.
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