FIJI PRIDE CAMPAIGN

FOLLOW-UP PLAN

17TH NOVEMBER, 2010

MARGARET TABUNAKAWAI-VAKALALABURE

MINISTRY OF FISHERIES & FORESTS/FLMMA

8.0  Follow-up Concept Note and Revised COWP:

I. General Information
1.  Applicant eligibility: (Rare Alumni Fund grants in 2010 are ONLY available to Pride campaign manager alumni and in special cases, Pride partner organizations that have continued the Pride campaign if the original campaign manager has left the organization. Eligible alumni for 2010 are defined as individuals who have completed a Pride campaign. “Original Pride partner organizations” are defined as the original local partner organization that sponsored the first Pride campaign.)
Are you a Pride campaign manager alumnus currently employed by the original Pride partner organization? Yes__√_ No___
Are you a Pride campaign manager alumnus currently employed by a new partner organization?
Yes___ No_√__
If “No” to 2 questions above, are you a representative from an original Pride partner organization with a new campaign manager? (i.e. if the Pride alumnus has left the organization and a new campaign manager is implementing the proposed project)
Yes___ No√____
If “No” to all 3 questions above, please contact Rare Alumni Fund staff as your Application may not be eligible for this fund.
2.  Applicant contact details: (The Applicant must be the project leader for the proposed project in this Application. Please enter the Pride campaign manager alumnus or Pride partner organization representative filling out this form. Pride alumni must be sponsored by a legally registered partner organization such as an NGO, local institution, government department to act on their behalf as recipient of a Rare Alumni Fund grant.)
Full name: Margaret Vilomena Noble Tabunakawai-Vakalalabure
Title/Position within the organization: Fisheries Technical Officer (Conservation)/FLMMA secretariat
Organization: Ministry of Fisheries & Forests/Fiji Locally Managed Marine Area Network
Complete mailing address: P.O. Box 3165, Lami.
Country: Fiji
Telephone: (with international codes) (679) (3361122)
Fax: (with international codes) (679) (3361184)
Email: /
3.  Partner organization contact details: (Please enter the organization that will receive and manage the grant. Organizations must be legally registered with a bank account in the organization’s name and support this Application project completely. In addition, partner organization representatives are required to sign the Rare Alumni Fund “Statement of Endorsement” in Appendix A.)
Partner organization: Fiji Locally Managed Marine Area Networks (FLMMA)
Complete mailing address: c/ Fisheries Department, P.O. Box 3165, Lami.
Country: Fiji
Telephone: (with international codes) (679) (3361122)
Fax: (with international codes) (679) (3361184)
Website: www.lmmanetwork.org
Name and title of the person that will sign the agreement and will be responsible for the implementation of the grant: (the Executive Director of other high level representative with authority to take on new projects and accept grants)
Full name of partner organization signing authority: Ministry of Fisheries & Forests/FLMMA
Title/Position within the organization: Senior Fisheries Officer/FLMMA Chairman
Telephone: (with international codes) (679) (3361122)
Email:
4.  Project summary: (not to exceed 3 sentences below)
Project title: Fiji Pride Campaign
Project site name and location: Macuata and Cakaudrove.
Total USD$ amount requested from Rare Alumni Fund: X

(Please complete all answers below briefly, with a maximum of 1 or 2 paragraphs each.)

II. Review of Initial Pride Campaign
5.  Please summarize results from your initial Pride campaign: evidence of success that shows how supportive constituencies were created in your target site. (These are results relating to K+A+IC in your Theory of Change or “Knowledge”, “Attitude” and “Interpersonal Communication.” Provide results such as # of volunteers, # of petitions signed, # of environmental groups or clubs created.)
One of the main highlights and activities of the campaign has been the Qoliqoli Committee meetings and the informal sessions with the communities in terms of storytelling of how well their MPA’s have been serving them and some of the main challenges facing the communities.
It has also strengthened their work and deliverance of the messages by the Qoliqoli Committee to the communities at their villages meetings, district meetings and Qoliqoli Committee Meetings. Materials such as the posters, t-shirts and sulus/sarongs for the QC, brochures, playing cards, bumper stickers, and wristbands.
It has strengthened relationships also with the Provincial offices in these 2 provinces and the Fisheries Extension Officers within the 2 provinces in carrying out these messages through activities such as village meetings, district meetings and provincial meetings and emphasizing the messages of the campaign.
·  Fishermen: (Macuata& Cakaudrove)
Knowledge, Attitude and Interpersonal Communication Results
Overall for fishermen in Macuata there were not a lot of significant changes between the Knowledge (K), Attitude (A) and Interpersonal Communication (IC). For K, there was not a great significant change . Fishermen identified as the three most important threats as Overfishing, Slash burning and Fishing within a tabu area. There was a slight decrease on the knowledge of Overfishing, and a slight increase of between 8-10% for slash burning and fishing within a tabu area between the pre and post campaign survey.
For A, there was a significant increase in fishermen who agree that there should be a controlled process from pre and post campaign survey. There is a decrease though in the number of fishermen who do know that as community members they are custodians of their marine resources form 99% to 30% (pre and post).
For IC, there is a decrease in the number of fishermen who talked to others (Turaga ni koro/Village elders) about poaching within the tabu areas and about the guidelines on opening and closing a tabu area.
For the Fishermen in Cakaudrove, there were also not a lot of significant changes between the Knowledge (K), Attitude (A) and Interpersonal Communication (IC).
For K, the most important threats that fishermen knew and ranked as Overfishing, Use of chemicals and poisons for fishing and fishing within a tabu area. There were slight increases on each of these three rating threats amongst the fishermen between the pre and post.
For A, there was an increase in the attitude percentage of fishermen who agreed that there should be a set of guidelines and that as community members , they were custodians of their marine resources. It was an increase in percentage but not significant.
For IC, there was a slight increase but not significant in the number of people fishermen spoke to regarding the guidelines and there was a slight decrease in the number of fishermen who spoke to anyone on poaching within the tabu area.
Chiefs: Macuata and Cakaudrove.
Knowledge, Attitude and Interpersonal Communication Results
Overall for chiefs in Macuata and Cakaudrove, there are some great differences in the percentages attained from both pre and post.
In Macuata, there were not that many significant changes but increases in percentages were not that great for Knowledge (K), Attitude (A) and Interpersonal Communication (IC).
For K, there were two threats that chiefs ranked and had high percentage knowledge of , Overfishing and Fishing within tabu area.
There was a negative percentage change from pre to post for Overfishing. There was a slight increase for fishing within a tabu area. The changes were insignificant.
For A, there was a slight increase in the number of chiefs who agreed that controlling the opening and closing of the tabu areas will increase the fish stock. This was also the same for chiefs who agreed that internal poachers should be dealt with by the vanua and handed traditional penalties. There was a slight decrease in the number of chiefs who agreed that there should be a controlled process. This was not a significant change.
For IC, there is a slight increase that is not significant, in the conversations that chiefs had in talking about the guidelines and on poaching within tabu areas.
In Cakaudrove, there were great differences between the K, A and IC. For K, the two most important threats identified by the chiefs were overfishing and Fishing within tabu areas. There was a high difference for pre and post on Overfishing of 43% but a 2% difference for the second threat.
For A, there was a high increase in percentage of chiefs who agree that controlling the opening and closing of tabu areas, will lead to an increase in supply of fish stock, agree that there should be a controlled process for opening and closing of the tabu areas, agreed that internal poachers should be dealt with by the vanua and handed traditional penalties. This was a significant change .
For IC, there was a significant difference between the conversations chiefs had with people on talking about the guidelines and about poaching within tabu areas.
In this important segment of the survey, the reasons why they did not meet the SMART objectives, were the differences in the counts for the post campaign figures for both fishermen and chiefs for the 2 provinces. In the pre-campaign survey, there were 119 fishermen and chiefs interviewed, for the post campaign survey, there were 159 fishermen and chiefs interviewed. In the pre-campaign survey, there were 187 chiefs interviewed compared to 109 for post campaign. There were 220 fishermen interviewed for pre campaign and 225 for post campaign.
There was also the change in the metric of the question used to test the IC for chiefs for both provinces. The existing SMART objective has now been thought to be better used as a measure of Behaviour Change for Chiefs.
There have been a total number of 2000 posters, 500 bumper stickers, 5000 brochures, 500 sets of playing cards, 5000 wristbands, 500 t-shirts and 232 sulus
There have been to date 17 meetings done with each of the district committee meetings and meetings with the communities on the campaign materials and relaying what they mean.
Please also refer to attached Documenting Activities Excel sheet.
6.  Please summarize conservation results from your initial Pride campaign: evidence of success that shows how were threats reduced or mitigated. (These are results relating to “BC”, “TR” and “CR” in your Theory of Change, or “Behavior Change”, “Threat Reduction” and “Conservation.” Provide results such as # of new hectares protected, # of reduced forest fires, # of new demonstration plots created.)
The Behaviour Change for the 2 target audiences for the Fiji Pride Campaign were:
(1)  Change behaviour of fisherfolk within the LMMA communities:
·  Stop poaching in tabu areas.
(2)  Change behaviour of local leaders/chiefs:
·  Help create, implement, and support an explicit process for opening and closing tabu areas.
·  Improved governance within their communities around the use of the LMMAs.
·  Establish and implement effective enforcement regimes and monitoring protocols.
In analyzing the data for the BC for fishermen and chiefs, there was no baseline data for the chiefs in terms of the % of cases reprimanded for poaching within communities but there are supporting questions related to the question which will be further explained in the section below. On recording the percentage of conformity by community leaders in Cakaudrove and Macuata to implement the guidelines and best practices for opening and closing of tabu area, this would be a long term monitoring guideline as with the discussion of the booklets at length at each level of the province. For the province of Cakaudrove, there has been a directive from the Bose ni Yasana o Cakaudrove (highest level of meeting with all chiefs of the province), that all Marine Protected Areas within the province be closed for 5 years. This directive was given in 2008.
For the fishermen, there was noted for Macuata, a slight increase in the number of fishermen who had stated that they had been out to the tabu areas, saw poachers and reported the incident. I am assuming here because of the low count and percentage, that these fishermen were either Qoliqoli Committee members or Fish wardens. The act of reporting is the behaviour that we are expecting all fishermen to adopt and make permanent and not to be fearful of the law.
For the fishermen in Cakaudrove, there was a negative result to the decrease in the number of fishermen who actually went out to the tabu area and saw poachers and reported them. This could be attributed to the fact that there was a decrease in the number of people going out to the tabu area which is a good indication of the attitude members of the community were adhering to the rules of the tabu area.
For the sites that were surveyed in Macuata, it is recorded that there is a decrease in the presence of partner representatives present during the opening of tabu area, this is an indication also of the decrease in the opening of tabu areas for the sites in Macuata.
For the sites in Cakaudrove, there was an increase in the percentage of partner reps present for monitoring of the tabu area when it was opened. This was the example from Nakobo Village, in the district of Cakaudrove Vanua, where they had a Peace Corps volunteer , who did biological monitoring of the’ tabu’ area and ‘tara’ area.It was monitoring done irrespective of an opening.
Please also refer to attached Excel Sheet.
7.  Please summarize the next steps articulated in your campaign Final Report. (These are the follow-up recommendations needed to achieve conservation results after the initial Pride campaign.)
Barrier Removal Plan Review – FIJI CAMPAIGN
Here is a summary of the Barrier Removal Plan expenses and what is remaining from the total budget for each component and for each funding source:
Rare Budget / Rare Actual / Rare Balance FJD / Rare Balance USD
Guidelines & Launch / FJD 0 / FJD 0.00 / FJD 1,862 / $1,000
Fin Lit / FJD 7,900 / FJD 6,038 / FJD 1,862 / $1,000
L&M / FJD 3,900 / FJD 1,038 / FJD 1,862 / $1,000
Monitoring / FJD 3,500 / FJD 638 / FJD 1,862 / $1,000
Totals / FJD 15,300 / FJD 7,852 / FJD 7,448 / USD 4,000
FLMMA (WWF/IAS) Budget / FLMMA (WWF/IAS) Actual / FLMMA (WWF/IAS) Balance FJD / FLMMA (WWF/IAS) Balance USD
Guidelines & Launch / FJD 4,700 / FJD 4,700 / FJD 0.00 / $0.00
Fin Lit / FJD 3,606 / FJD 3,606 / FJD 0.00 / $0.00
L&M / FJD 4,987 / FJD 4,987 / FJD 0.00 / $0.00
Monitoring / FJD 4,000 / FJD 4,000 / FJD 0.00 / $0.00
Totals / FJD 17,293 / FJD 17,293 / FJD 0.00 / USD $0.00