Sports Marketing

Fantasy Sports Market Research Project

Objective: You will learn market research methods and develop an understanding of the economy and economic concepts as they relate to the sports marketing industry by answering questions. PROVIDE THE WEBSITE ADDRESS FOR EACH ANSWER!!!!

Directions:

  1. In your fantasy football teams, you will answer the following questions and use these in the selection of your team location and team name. Be prepared to rationalize why you chose the location.
  2. Each member of your team is responsible for researching 1 potential location and answering the questions below. Your team should have a total of three locations to choose from after each member of your group has completed his/her research.
  3. From the three locations your team researched, select the BEST location. Prepare an oral presentation for your class discussing your rational for selecting your final location.
  4. If more than one team selects the same location, Mrs. Rucker will decide which team gets the location based on the oral presentation.

Possible Points:

Research Project: 100 Points (graded individually)

Oral Presentation: 50 Points (graded as a group)

Answer the following questions regarding your location:

Customer Employment and Income Level:

  1. What is the employment level in your city?
  1. What is the average income per capita/per family for the location you are considering?

Sports History:

  1. Has the city hosted any previous sports teams, or does it host a current team?
  1. Is so, what is your justification for the presence of another sports team in the city?
  1. If the previous team moved or was unsuccessful, what factors contributed to that? Do those factors still exist?

Revenue Generation:

Answer the following questions to determine how much money your team will generate for the local economy in various sectors.

Locate 5 hotels within your city where fans and team members could potentially stay:

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Locate 5 restaurants (not including fast food) where fans and team members can eat before/after games:

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5.

When a sports franchise locates in a new city, many new jobs are created. List five new jobs that will be filled at the stadium:

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Identify five other attractions (ex: amusement parks, museums, etc) within your city where fans can go before/after games. For each attraction, list the entry fee.

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What forms of public transportation exist downtown? Find at least two types.

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Contributing Factors to Franchise Success:

What drives the economy? (What major factories/industries exist in your city?) Ex: Toyota in Georgetown.

What are the major benefits of selecting this location for your team?

What are the major drawbacks of selecting this location for your team?