Facebook Party Training
SETTING UP THE EVENT
Once you have a party scheduled, set it up as a catalog party on the Pampered Chef website and then go to the Show Page tab (the second tab), scroll down to the bottom and copy the direct link for the party. Paste that link in below on the set-up text.
Here's what I use for the set-up text. (I have the items that change in red because it helps me remember to change it for each party and colored text doesn't show up on Facebook.)
EVENT NAME:
Therese's Pampered Chef Party – Virtual Style!!!
EVENT DETAILS:
Thereseis hosting an ONLINE Pampered Chef partyand YOU’RE invited!
Here's how it works:
1. Accept the invitation
2. Click this direct link toTherese'sparty:
3. Click “Shop”
4. Shop away! (FREE inAprilwith a $70 purchase?YOUR choice of the above selected products!!!)
All orders will be submitted together and shipped when the party closes on April 27th. Credit/debit cards won’t be processed until that time. Direct shipping is available to anywhere in the U.S. Local orders will be shipped toTheresefor pick-up.
WHERE:
ONLINE ONLY! (Attend in your pajamas, if you'd like!)
FROM:
Start with tomorrow's date and add 9:00 P.M. as the time of the show (so it shows up on their newsfeeds all day long). When you add the time, the "end time" option will suddenly appear.
TO:
Put the date at the end of the party – usually about 9 or 10 days from the opening. (I generally open my parties on a Thursday and go until the Sunday or Monday a week+ later. That leaves two weekends for people to shop.) I use 9:30 P.M. as the end time.
HOSTS:
Just leave your own name as host until you've finished setting up the party. You'll go back and add the other host's name then.
GUESTS/FRIENDS:
Make sure the Guests/Friends tab is clicked. This will allow only those who are invited by a host or other attendee to see the party posts. You don't want your FB parties to be open to the public because then, every single post you do will appear on your personal news feed – and if you're doing several of these at the same time, they'll appear several times. It will make your friends crazy! (Or crazier than they already are…)
Once you click "save," the event will be created. Now you want to make the page "pretty" and add your first, introductory post before you invite the host.
ADD EVENT PHOTO ON TOP
I generally use the photo that the Home Office gives us or one from the Facebook Party Page. I generally just use the picture of whatever they earn when they spend $70 this month. Be sure to use a picture that's rectangle shaped so it'll fit in the space.
POST A PICTURE OF YOU AND A WELCOME PICTURE (all in one post)
WELCOME EVERYONE – toTherese’s Virtual Pampered Chef party! I'm Karen Hemmes, thePampered Chef consultant and I'm here to answer your questions and to post pictures/recipes of the awesome Pampered Chef offerings this week. You're going to "meet" many of the brand new tools - plus you'll reconnect with some old favorites! Just follow along and when you're ready to shop, head over to: shop away! Have fun!
INVITE THE HOST
Click on the "Edit" tab in the right hand corner of the party page. Your set-up screen will reappear. Type in the host's name on the "hosts" line. Click "save." Now the two of you are co-hosts for the Facebook party.
ONCE THE PARTY PAGE IS SET UP, AND THE HOST HAS BEEN ADDED AS A HOST, IMMEDIATELY PRIVATE MESSAGE (PM) THE HOST:
Hi Therese,
Wahoo! Here we go!
I've set up your Pampered Chef party event on Facebook and invited you to be the host. When you agree to be the host, you'll be able to start inviting your friends, family, coworkers, people who live in other cities and states, guys, older people, younger people, people who cook, people who don't cook. Invite everyone who eats!
In order to be successful, you need to do 3 REALLY IMPORTANT things:
1. Get your friends to ACCEPT the invitation! Your goal should be AT LEAST 20 GUESTS "ATTENDING" the party!!! (If your friends don’t accept the invitation, they won’t see ANY party posts on their news feeds.) You might need to private message them, text them, email them, call them, post something on your page, tell them face-to-face, or do ALL of these, if they miss the invite. This is the MOST IMPORTANT part of the Facebook party!!!
Once you've had a few invitations accepted, I'll start doing party posts.
2. Treat this Facebook event like it’s happening in your living room. You’ll want to respond to your friends’ posts as if they’re face-to-face conversations. Comment on everything. I will do the same, too! And please post different comments of your own to the party throughout the week about tools you like, or tools you think specific friends might like (tagging them, of course). The more interaction between the guests, host, and consultant, the more successful it will be.
3. I'll be mailingyou a couple of catalogs. Please pass them around to everyone you see during the week. Find out what they’d like to order. You can collect their order manually and then you can pass the order on to me, or send them to the website – whatever’s easiest.
Throughout the party, pick 3 or 4 of your favorite products and comment on them. I will do the same daily.
We’ll plan to leave your Facebook party open for a little over a weekso you’ll want to invite your friends right away! I have it set to close for your guests on Monday, April 27th,then we’ll submit everyone’s orders, (along with yours, once we find out what your host benefits are) on Tuesday, the 28th.
Let me know if you have any questions. We'll chat throughout the party to make sure everything's on track.
Happy cooking,
Karen!
CHANGE THE DATE EVERY DAY
** You need to go in every day and change the beginning date until the party is over! This makes the event appear at the top of all the guests’ event lists. You do that by clicking “edit” and changing the date. Once the date is changed, a post will appear. Delete that post. (You don’t want those “changing date” posts to be filling up the party page.)
WHAT HAPPENS NEXT?
HOST INVITES HER FRIENDS
Sometimes, your host is so excited, she immediately accepts your invite and starts inviting her friends to attend. You'll get notices when people accept.
Sometimes it takes the host a while to invite her friends (because she has a life and isn't on Facebook every moment of the day). If she hasn't responded within 24 hours, I'll private message her something like this:
Hi Therese,
I wanted to make sure you saw the above post and you're excited to get started on your virtual Pampered Chef party! As soon as you accept the invitation and get your friends invited, I can start sharing the awesome tools, tips, recipes and more that your friends will enjoy SO much! Let me know if you have any questions, okay?
Happy cooking,
Karen!
If she gets a few guests who've accepted – but not enough, I private message her something like this:
Hi Therese,
You've got a great start on your party! You've invited 72 friends and so far, 6 of them have accepted the invitation. Remember, getting guests to "attend" is the MOST IMPORTANT job you have during the party! If they don't agree to attend, they won't see all the yummy recipes, awesome tools, or time-saving tips I'll be posting. Anything you can do (text, email, private message them, etc.) to get them to accept the invitation will be helpful. You want a minimum of at least 20 – the more, the merrier!
I'll be in touch throughout the party…
WHEN AN ORDER COMES IN:
Every time you get notice of an order, you want to do THREE things:
- Announce it on the Party page. Make it a celebration! If you're giving away a gift (a Season's Best or a Quikut Paring Knife or a set of Toaster Tongs) to the first five orderers, post this (with a picture of applause or fireworks or something else fun):
WOOT WOOT!!! CELEBRATE! Congratulations NAME! You're Darlene’s FIRST orderer! You’ve earned the FIRST party prize (for the first five party orderers), Your prize will be delivered with your order. Who's going to earn prizes#2, #3, #4, and #5?
If you're not giving away gifts, then post:
WOOT WOOT!!! CELEBRATE! Congratulations NAME! You'reDarlene’s FIRST orderer! You're going to LOVE your new Pampered Chef tools! Who's going to be NEXT?
- Private message the host. Say something like:
Hi Darlene,
How cool that NAME just ordered! Your guest sales are now at $XX.XX, just $XX.XX away from the minimum $200 you need to earn host benefits! You're getting closer with each new order. I can't wait to see what you choose with your host benefits shopping spree! Keep up the GREAT work!
Or:
How cool that NAME just ordered! Your guest sales are now at $XX.XX, just $XX.XX away from $300! Each time the guest sales reach the next $100 level, your host benefits go up. I can't wait to see what you choose with your host benefits shopping spree! Keep up the GREAT work!
- Email the customer, including an attachment of the month's host benefit flyer. You can click reply on the email that arrives from the home office. (You'll need to change the email address.) On the subject line, you can say, "Thanks for your order for Darlene's Pampered Chef party!!!" Tweak this email, choosing one of the tools to comment on and deleting the (or cooking) part, if it's a person who lives in a different part of the country:
Hi MaryAnn,
I'm Karen Hemmes, the Pampered Chef consultant who's helping Kaytlin with her virtual party.
Thanks for your order! You picked some GREAT tools! I especially love the Mix 'n Chop! I not only use mine for ground meats, I also use mine for things like bananas (for banana bread) and graham crackers for crust. I used mine just today to smash up the avocado for guacamole. I hope you'll love yours as much as I love mine!
By the way, do you have any interest in being the next Facebook (or cooking) party host? Not only is it fun and easy, but you could earn even more great tools for your kitchen because all hosts earn FREE products, half-priced products, and everything else at a discount - plus Kaytlin will get to choose anything in the catalog at half price when it's time to close your party, as long as we schedule yours BEFORE we close hers.
Let me know, okay?
Happy cooking,
Karen!
Karen Hemmes
Pampered Chef Director and New Consultant Trainer
303-306-7473 or 303-915-7079
POSTING ON THE PARTY PAGE
Don't forget to add the party URL to each post!!!
Post every single day! Personally, I post twice a day – in the morning and in the evening. And each time, I do two or three posts, one right after the other. One is a higher priced tool, one is a lower priced tool, and the third one is a recipe, tip, or something amusing. When someone has ordered, I also post the announcement/thank-you post at the same time.
Save your posts and pictures to reuse!
Your posts should be saved on a document that you can copy and paste from. Also, you should have a file somewhere to save your pictures (I use dropbox to save my computer's memory.) That way, it's easy to use the pictures and posts over and over!
Every single post should:
- Be fun, cheerful and personal (It's a party!)
- Be accompanied with a picture
- Include a direct link to the party (Most times, guests will see the posts on their newsfeeds, not on the party page itself. If the link is on each post, it's easy for the guest to click through immediately to the party.)
Post different types of announcements to keep things interesting and to reach out to different types of guests. Make sure you post:
- Higher and lower priced tools
- New and classic tools
- Cooking and non-cooking tools
- Cooking tips
- Recipes
- Humor
- When someone orders – a post to celebrate
- Invitation to host the next party
- Information about shipping/direct shipping
- Your Pampered Chef story (inviting the guests to learn more about the opportunity)
Countdowns
Three days before the party ends, start posting countdown posts.
At the end of the party, post a final "thank-you" post showing what the host earned
SAMPLE PARTY POSTS:
(Feel free to copy mine)
I use ALL CAPS for the names of the tools since there's no bold or italics or color on Facebook posts. Also, since I haven't taken the time to alphabetize the posts below, I always find them by clicking "Control F" and typing in part of the name of the tool. Clicking enter takes me right there!
Brownie Pan:
I like to start Virtual Pampered Chef parties with Chocolate. (You can't go wrong with chocolate, right?) Welcome to the BROWNIE PAN! You can make mini desserts BUT you can also make mini ANYTHING! Quiches, breads, meatloaves, pizzas, the list goes on and on... Perfect for moms who want their kids to eat their dinner - imagine putting a different surprise in each well!! Grab yours today and get baking! Go directly to the online party at: PARTY DIRECT LINK. OH! And the cleanup? PRICELESS! (This recipe is below.)
(Post this in the first comment)
Spritz the wells of the BROWNIE PAN with oil. Scoop refrigerated chocolate chip cookie dough into each well using the SMALL SCOOP. Smash with the MINI TART SHAPER. Top with a small Reese’s Cup. Scoop prepared Brownie dough (any type) on top of the other two layers, using the MEDIUM SCOOP. Bake 16-20 minutes until done. Try not to eat them all yourself – but if you do? You can hide the evidence by baking a second batch!!!
Close & Cut
No more balancing two plates together... My favorite brand new tool from the Spring/Summer catalog? The CLOSE & CUT! This cool tool lets you quickly and easily halve cherry tomatoes, grapes, olives, mozzarella balls – even bagels and chicken breasts! When you're done? Pop it into the top of the dishwasher. Here's a short video showing it in action: (scroll down a bit). Get yours through this party at:
Scoop Loop
The SCOOP LOOP makes it possible to easily scoop out seeds and stems with this flexible serrated loop. Use the large end on bell peppers, tomatoes, melons and pumpkins, and the small end on squash, mushroom, jalapenos, small tomatoes and cucumbers. What a GREAT tool! How did we ever live without this before? Get yours, for just $5.50, at:
Measuring Spoons and Cups
These aren’t your mother’s measuring spoons or cups! Our MEASURING SPOON SET comes in six sizes and they conveniently snap together — no bulky ring! Extended lengths and oval heads fit into most spice containers. You can even set filled spoons on the countertop without spilling! And the EASY READ MEASURING CUPS? They make it easy to see the measurements while you pour your ingredients from above (instead of doing the old favorite: the deep knee bend). And speaking of easy, it's easy to order these through Jesse's party by clicking:
Tortilla Shell Baker
Enjoy everyone's oohs and aahs when you serve up that yummy recipe in a crispy tortilla bowl that you've transformed from fresh tortillas in your own oven or microwave using our newest stone, the TORTILLA SHELL BAKER! Drape tortillas over an inverted baker to make short, wide bowls, or press them inside to make tall bowls. You can also make fluted bread bowls, cheese tortes, and pie crusts. You get a set of two when you order these at:
Citrus Press
Tips for using our awesome CITRUS PRESS? 1. Soften your lemon or lime in the microwave for 10-15 seconds before rolling it on the counter. 2. Then, after cutting it in half, squeeze the fruit cut-side down (unless you want to squirt yourself in the eye!). The PRESS will turn the fruit inside-out, squeezing out ALL the juice! It's amazing. Truly. Check it out at:
Small Baker (blue)
Spring’s just arrived, so it’s not too hot to bake! Thank goodness for that because this Savory Potato & Onion Gratin baked in the gorgeous new midnight blue SMALL BAKER (from our Contemporary Classics Stoneware Collection) is a yummy side dish for any meal. (This recipe is yours for the asking.) And when a pan is this pretty, you can take it right from the oven (or microwave) to the table! Get yours at: