F2SM and NSLW Social Media Toolkit

Using This Document

This document is your Social Media Cheat Sheet for the National School Lunch Week and Farm to School Month. It houses key messages, resources, hashtags and handles to help you easily craft messages to populate your content calendar. Prefer to grab content already created? Go to the “Sample Content Bank” section near the end of this document to start scheduling right away!

Key Messages

Food directly impacts performance inside and outside of the classroom. That’s why we are committed to getting every Florida student nutritious, fresh meals for lunch inside school cafeterias through the National School Lunch Program and Farm to School initiative. Think Food. Think Fresh. Think Florida.

  • Lower grades are associated with not receiving enough fruits, vegetables, and nutrients
  • Since 2015, The Farm to School Initiative facilitated the purchase of over 875,000 pounds of fresh, seasonal produce to Florida schools.
  • The Farm to School initiative positively impacts local economies.
  • The Farm to School initiative helps bring more fresh foods to school cafeterias.
  • National School Lunch Week challenges parents and students to explore school lunch as a healthy and flavorful option.
  • Farm to School Month honors the farmers and overall initiative that places fresh, local produce in school cafeterias throughout the year
  • Farm to School Month celebrates the ways that Farmto School educates students about nutrition and agricultural practices through school gardens and lesson plans.

Calls to Action

  • Learn more about our National School Lunch Program:
  • Ask how you can support the Farm to School initiative today:
  • Watch videos about school, lunch, breakfast and Farm to School:
  • Check out this week’s menu on our school website.

Primary Hashtags

  • #NSLW18
  • #F2SMonth

Campaign Landing Pages / Resource URLs

  • Access resources for persons looking for more information about the National School Lunch Program or the Farm to School initiative.
  • School websites for specific menus during observances.

Social Media Handles (for tagging)

  • Facebook: @FreshForFloridaKids

Social Content Bank / Examples

Facebook – National School Lunch Week (NSLW)

  • It is National School Lunch Week and we want you to rethink school lunch! Find balance and healthy options in your cafeteria today. Visit to learn more.
  • Simple lunches won’t do! Grab your friends and head to the cafeteria this week to celebrate National School Lunch Week and fresh food options each day.
  • With guaranteed nutrition and tasty choices, it’s hard to go wrong with school lunch. Visit to learn about National School Lunch Week and be sure to celebrate by choosing school lunch today!
  • National School Lunch Week is October 15-19! Give school lunch a second look this week and find out how you can support the program at
  • It’s time to refresh your daily lunch routine! It’s National School Lunch Week and we want you to join the students across the state celebrating with school meals. Check out to learn more!

Facebook – Farm-to-School Month (F2SM)

  • Happy National Farm to School Month! Enjoy fresh, local food from Florida farms in your cafeteria today – your taste buds will thank you. Learn more about Farm to School at
  • It’s that time of the year again: National Farm to School Month! Enjoy farm fresh eats on your lunch tray this week and visit to learn more about how Farm to School helps support local farmers and growers in your area.
  • Think Food. Think Fresh. Think Farm to School. Don’t miss out on the tasty, local ingredients served in your cafeteria year-round!
  • Check out our Florida Farm to School film series to learn way farmers, parents, students and cafeteria food managers love the Farm to School initiative! (insert hyperlink to video)
  • A Farm to School tray means being fueled for a day of academic success! It’s National Farm to School Month and that means it’s time to grab fresh food in your cafeteria. Visit to learn about the Farm to School Initiative that lasts all year long.
  • Fresh food options from Florida farms served daily – all you have to do is pick your favorite! Choose Farm to School meals this month and check out to learn more about the importance of keeping students healthy