EXERCISE 2 Use the Internet

EXERCISE 1

Product or Brand
Read each slogan on the left and try to determine the product or brand that it refers to. When you click on each slogan the answer will appear on the right side.

EXERCISE 2 – Use the Internet

The 'Brand World' Quiz
10 questions that will test your knowledge, help you understand brands better, and show you the principles in practice. It's mind-expanding, and fun too!

Q1 Heineken

Q2 25,289,000,000

Q3 GlaxoSmithKline

Q4 Beach

Q5 BMW

Q6 Evisu

Q7 King Solomon

Q8 Differentiation, Relevance (pertinenza), Esteem (stima, considerazione, apprezzamento) & Knowledge

Q9 French Connection UK

Q10 Harley Davidson

EXERCISE 3

2.Theshelflivingofaproductisthelengthoftimeitcanbekeptinashopbeforeitbecomestoooldtobesold.
Correct:
The shelf life of a product is the length of time it can be kept in a shop before it becomes too old to be sold.

3.Themarketingfixisthecombinationofsellingfactorsthatacompanycaninfluencesuchaspriceandplace.
Correct:
The marketing mix is the combination of selling factors that a company can influence such as price and place.

4.Thesellingpriceisthepriceofaproductthatmostcompanieschargeinafreemarket.
Correct:
The market price is the price of a product that most companies charge in a free market.

5.Ifsomeoneusesweaksell,theytrytosellsomethingbybeinggentlypersuasive.
Correct:
If someone uses soft sell, they try to sell something by being gently persuasive.

6.Ifamarketisbuyer-sensitive,buyerslookforthebestdealtheycanget,comparingprices.

Correct:
If a market is price-sensitive, buyers look for the best deal they can get, comparing prices.

7.Confusionsellingissellinginawaythatmakesitverydifficulttodecidewhichproductsarecheapest.
Correct:
Confusion marketing is selling in a way that makes it very difficult to decide which products are cheapest.

8.Carriagepaidmeansthatthepersonreceivingthemwillpayforthecostofsendingthem.
Correct:
Carriage forward means that the person receiving them will pay for the cost of sending them.

9.Brandawarenessisthetendencytobuythesamenamedproduct.
Correct:
Brand loyalty is the tendency to buy the same named product.

10.Awhiteelephantisapersonororganisationthatsavesacompanybyputtingmoneyintoitorbybuyingit.
Correct:
A white knight is a person or organisation that saves a company by putting money into it or by buying it.

11.Auniquebuyer'spointisafeatureofaproductwhichwillpersuadepeopletobuyit.
Correct:
A unique selling point is a feature of a product which will persuade people to buy it.

12.Abuyer'smarketisamarketwheretherearemorebuyersthansuppliers.
Correct:
A seller's market is a market where there are more buyers than suppliers.

13.Apawnstoreiswhereyougetsomemoneyforapossessionwhichyougetbackifyoureturnthemoney.
Correct:
A pawn shop is where you get some money for a possession which you get back if you return the money.

14.Anicemarketisasmallareaoftradewithintheeconomyinvolvingspecialisedproducts.
Correct:
A niche market is a small area of trade within the economy involving specialised products.

15.Amarketwinnerisacompanythatsellsmoreofaparticularproductthanothers.
Correct:
A market leader is a company that sells more of a particular product than others.

16.Amarketguruissomeonewhohasspecialistknowledgeofaspecificmarket.
Correct:
A market analyst is someone who has specialist knowledge of a specific market.

17.Alosswinnerisanarticlethatissoldcheaplyinordertoattractthepublicandmakethembuyotherthings.
Correct:
A loss leader is an article that is sold cheaply in order to attract the public and make them buy other things.

18.Auppaymentisanamountofmoneywhichisonlypartofthetotalcost.
Correct:
A down payment is an amount of money which is only part of the total cost.

19.AlongstoreisoneofagroupofshopswhichbelongtoasinglecompanyandsellssimilargoodsCorrect:
A chain store is one of a group of shops which belong to a single company and sells similar goods.

20.Acashboxisamachineinashoporotherbusinessthatrecordssalesandintowhichmoneyisput.
Correct:
A cash register is a machine in a shop or other business that records sales and into which money is put.

EXERCISE 4 - from

1.The ____ onfoodordrinkisthedayormonthbeforewhichitshouldbeconsumed.
best before date

2.The ____ ofanitemisthepriceitcosttomake.
cost price

3.The ____ isthingswhichareboughtandsold,ormoneywhichischangedillegally.
black market

4.The ____ istheproportionofthetotalmarketwhichonecompanycontrols.
market share

5.The ____ isthecollectionandexaminationofinformationaboutthingsthatpeople(might)buy.
market research

6.In ____ youbuyforcashandyoumusttakethegoodsawayyourself.
cash-and-carry

7.Ifsomethingissoldinan ____ itcontainsalargeramountofthegoodsforalowerprice.
economy pack

8.Ifsomeoneusesortriesthe ____ ,theytrytosellsomethingbybeingveryforceful.
hard sell

9.A ____ shopsellsthingsatlowerpricesthanothershops.
cut-price

10.A ____ sellsyousmallitemssuchascigarettes,drinksorsweetsifyouputcoinsintoit.
vending machine

11.A ____ providesinformationandsellsoradvertisesitsgoodsorservicesbytelephone.
call centre

12.A ____ iswhentherearemoregoodsforsalethantherearepeopletobuythem.
buyer's market

13.A ____ isthenamebywhichaparticularproductissold.
brand name

14.A ____ issomeonewhoworksinashopservingcustomers.
sales assistant

15.A ____ isanoutsidemarketsellingoldorusedgoodsatlowprices.
flea market

16.A ____ isaperiodoftimewhendrinksaresoldcheaplyinabarorapub.
happy hour

17.A ____ isalargeshopdividedintoseveraldifferentpartssellingdifferentthings.
department store

18.A ____ isagroupofshopswithacommonareaforcarstopark.
shopping centre

19.A ____ isacompanywhichcontrolsothersmallercompanies.
parent company

20.A ____ inashopistheplacewhereyoucanpayforthethingsyoubuyinashop.(UK)
cash desk