Exercise #10: Stakeholders and Relationship Management

Stakeholder Analysis Matrix

• Increase role and visibility of her organization

• Strives for excellence
• Enjoys fine dining & likes to try new restaurants
• Likes to work over lunch
• Has 3 children

• Prefers informal communications and welcomes voicemail updates
• Likes to go out and talk shop over lunch

• Stay in touch; keep Debbie informed and current

• Schedule regular lunches (1 per month)
• Find ways to provide interesting updates from the “project front lines”

• Use project as stepping stone for better job
• Look as good as possible
• Maintain control over other client stakeholders

• Interested in database technology
• Concerned with project’s impact on career
• Distrustful of new team members
• Can be hard on his own staff
• Starts early each day and leaves early

• Prefers written status reports and updates
• Dislikes all meetings

• Maintain formal and informal communications
• Keep very short accounts

• Submit well written and accurate status reports
• Bring issues to him immediately
• Make it a point to stop by for informal chats
• Provide advance notice of staffing changes

• Interested in putting more of his people on the team
• Wants feedback on his resources so they can improve

• From Iowa and follows Big Ten college sports
• Enjoys travel

• Likes to call and chat or to go out and talk shop over lunch

• Maintain informality & full disclosure

• Plan for short bi-weekly meetings before work.

• Use project as reference project
• Increase Sales of Produce
• Wants to use project as reference

• Can come off as arrogant and uncaring; takes relationship for granted
• Is defensive about product shortcomings

• Prefers face to face communications

• Regular meetings to discuss issues; have offline discussions to build relationship

• Bi-weekly status call; publish notes and action items from the calls

Stakeholder Analysis Matrix