Daniel Waterman
Executive Management * Marketing & Sales * Training and Development
Dynamic executive career spanning both academic and corporate environments with valuable cross-functional expertise. Record top level general management and sales management in for profit education. Keen business acumen and proven success as both market strategist and driving force behind overall business growth, business development, and market expansion. Developed and directed initiatives that produced peak performance, record sales, and optimal return on investment. Inspirational, results-driven team builder, and leader. Optimistic, energetic, and goal-focused.
Core Competencies
Executive Management: / -Profit & Loss Management-Budget Development and Management
-Personnel Leadership and Development
-Strategic Planning / -Training Delivery & Facilitation
-Performance Enhancement Strategies
-Functional Integration
-Growth and Expansion
Sales & Marketing: / -New Business Development
-Team Building & Leadership
-Marketing Strategies & Advertising
-Sales Force Management / -Lead Generation and Conversion
-Revenue Growth & Market Expansion
-Sales Training
-Personnel Development
Professional Experience
University of Phoenix – Phoenix, AZ 1/2005 –9/2005
Consultant
Independent consultant to University of Phoenix, the leading provider of accredited education for working adults. Partner with Vice-President/Campus Directors around the country to improve key indicators. Trouble-shoot various campus departments and functions, develop and implement strategies to increase performance.
University of Phoenix – San Jose, CA 7/1996 – 9/2004
Vice-President/Campus Director
Led the Northern California Campus as Vice-President / Campus Director for over seven years. This organization encompassed 225 staff, 6000 students, 800 adjunct faculty, 10 locations throughout the San Francisco Bay Area and Central California, and an annual budget over $50 million. Executive Management role with emphasis on leadership and management geared towards achievement of stated campus and corporate objectives.
VP/Director functions included General Manager duties with oversight for all functional activities including Sales/Recruitment, Student Services/Operations, Academic Affairs, Financial Services, and Information Technology. Responsibilities also included budget management, revenue building, and P & L management.
University of Phoenix – San Jose, CA / Tucson, AZ 6/1991 – 7/1996
Director of Enrollment / Enrollment Manager
Managed the sales/ recruitment/enrollment staff tasked with building growth momentum throughout Northern and Central California. Increased annual new enrollment results by over 20%. Grew the overall organization by adding eight new learning centers throughout the San Francisco Bay Area and Central California.Directed the overall advertising / marketing efforts with an annual budget over $3 million. Managed all personnel duties for a sales staff that numbered over 50. Enrollment Counselor duties for UOP in Tucson, AZ from 6/91 to 3/93.
Key Results with University of Phoenix:
Drove rapid growth and expansion; grew the organization from 1200 students to over 6000; penetrated eight new geographic markets in the greater San Francisco Bay Area and Central California; expanded from two to ten different learning centers.
Focused on financial performance; increased annual revenues from under $12 million to over $50 million; managed costs and expenses with an increase in profit margin from 30% to 39%.
Set new customer service standards throughout the organization with focus on student retention; implemented team models and cross-functional job sharing; implemented performance expectation matrices in all functional areas.
Achieved 120% enrollment/total enrollment growth year over year; awarded “Director of Enrollment of the Year” for exemplary performance exceeding 130% of goal; created a regional call center and training of staff for inbound and outbound telemarketing.
Increased lead generation year over year by 25% through various paid and non-paid methodologies; developed and implemented marketing campaigns; implemented and directed business development specialist’s positions; focused training and development on lead conversion with an increase over 15%.
Introduced new modality in curriculum delivery (part classroom / part online) and new undergraduate and graduate degree programs for increased market penetration; developed new standards for faculty recruitment; implemented quality control standards in academic affairs arena.
Tucson College of Business – Tucson, AZ 1985 – 1991
Director of Admissions
Admissions Counselor
Managed all phases of admissions, recruitment, and marketing for private, for-profit career college. Created and executed strategic and tactical marketing plans, public relations, and media strategies. Managed day-to-day recruitment and sales activities. Increased new enrollment year over year by 20% and total enrollment by over 25%.
University of Phoenix – San Jose, CA / Phoenix, AZ 1998 – Present
Faculty Member – Online and Classroom Modalities
Undergraduate faculty member facilitating/teaching Organizational Behavior, Communications, Marketing, and Management coursework. Experience in the classroom setting and in an online environment. Developed and facilitated numerous training sessions on leadership, management, sales, and overall employee effectiveness.
Education
University of Phoenix - San Jose, CA
M.A., Organizational Management (1995)
University of Northern Iowa – Cedar Falls, IA
B.A., Sociology / Psychology (1980)
Training Interventions/ Presentations/Program Design/Facilitation
Facilitator/Faculty, Organizational Behavior - Undergraduate Business Course, University of Phoenix
Facilitator/Faculty, Skills for Professional Transition – Undergraduate Business Course, University of Phoenix
Facilitator/Faculty, Marketing – Undergraduate Business Course, University of Phoenix
Facilitator/Faculty, Undergraduate Business Courses, University of Phoenix – Online Campus
The Art of Enrollment / The Science of Enrollment, Presentation Design/Facilitator
How do you spell WORK?, Presentation Design/Facilitator
Meet the Press or Be Eaten Alive, University of Phoenix
Peak Performance through Mental Toughness, University of Phoenix
Managing for Peak Performance, Facilitator, University of Phoenix
Keys to Building Customer Relationships That Last, Facilitator, University of Phoenix
Campus Review, Program Design/Facilitator, University of Phoenix
Strategic Initiative Review, Program Design/Facilitator, University of Phoenix
Managing for Success, Facilitator, University of Phoenix
Sales Academy, Program Design/Facilitator, University of Phoenix
Key Indicator -Performance Matrices, Program Design/Facilitator, University of Phoenix