ILRHR525: Driving Engagement for HR

Cornell University ILR School

Examine Trust and Fairness

In the course lectures on great examples, Professor Nishii shared three examples of companies that have taken steps to earn the trust of their employees:

·  Quicken Loans: All employees have the CEO's contact information and are encouraged to provide feedback to the CEO and to other senior leaders whenever they want to, and they will receive a personal response to their input.

·  Cisco: John Chambers, until recently the CEO of Cisco, famously walked around the company with an ice cream cart while soliciting honest suggestions for feedback and improvements. He signaled that employees have an impact, that employees have something meaningful to contribute, and that the CEO cares about and trusts their input.

·  Deloitte Audit: The company touts values of inclusion, collaboration, high performance, and opportunity. The company says that inclusion fosters innovation and is central to its lasting success.

Now you will conduct your own original research on one of these companies using articles, the company website, and reviews on employment sites to find out how it is viewed by their employees and by job candidates. See what you can uncover about the company’s employment brand and their bottom line. Look for evidence to support the assertion that this company’s engagement efforts are influencing overall performance.

Instructions:

1.  Choose one of the companies above to examine.

2.  Use any of the sources referenced above to research the company.

Complete the following grid:
1. Which company did you choose to examine? / Answer:
2. What sources did you use to gather information?
3. How do you think these companies are viewed by their employees and by job candidates? Explain your reasons for your answer.
4. Describe how you see the company’s employment brand.
5. What evidence did you find to support that this company’s engagement efforts are influencing its overall performance?
Summarize your conclusions:
What are the key takeaways for you after completing this examination?

Save your work and submit it according to the instructions in the course.

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