Ethics and Social Media Use in VR - 2
Maine Bureau of Rehabilitation Services, June 12, 2014
Mary Ann Bedick, M.ED., CRC
[logo – New England TACE Center (region 1)]
Slide 2
Objectives
Participants will learn about the most recent updates to the CRC Code of Ethics that may directly or indirectly give guidance to this topic
Participants will learn about behavioral differences between in-person and at-a-distance tools/interventions
Participants will review “top” social media tools and their use in VR communication and for employment seeking.
Slide 3
Ethics and Technology
We’ve added to/moved beyond imposter emails and ‘don’t friend your clients on Facebook.’
The task at hand is how do I use the right tools to complement and bring to successful closure my consumer’s job search/placement/rehab needs?
Twitter job feeds
Linked in professional discussion groups
Indeed.com (and other interesting new business models for recruiting purposes)
Slide 4
Generational Differences and
Social Media/Networking
– Mary Ann
[pictures of people using computers, words scattered: Linkedin, Intranet, Google, Texting, MIS!, Facebook, “Wiki’s,” blogs, distance ed, IM, mail]
Slide 5
Generational Difference in Perspective?
“Everyone thinks that because you send an email you should get an immediate response. This is not realistic given the volume of emails each of us receives. Also it is dangerous to start responding without stopping and thinking about what the person may be saying/asking and how you should really respond. It is usually easier to explain things face to face than in email.”
“These days, people and information are so readily available that if I cannot get a hold of the person or information I need within a few minutes,I get in a funk ...not everything needs a week of reflection. If something needs further research etc, send a quick acknowledgement of the email and a basic time frame for a response in which you are comfortable.”
Slide 6
What about the online application?
US News and World Report (2012) – Fifty percent of mid-sized companies and almost all large corporations use an applicant tracking system (ats) to screen candidates for job opportunities (Miriam Salpeter).
What challenges and what successes have you had with online applications for your consumers?
Slide 7
Snagajob and tips
Online application mistakes:
You look like a job hopper
You act like you don’t want the job
You look like you have something to hide (online profile)
You freak out the hiring manager
You look carless careless
Slide 8
SOCIAL NETWORKING SITES
With special thanks to:
MATT MARKVE TACE 8
University of Northern Colorado
Slide 9
What is Social Media?
Seemingly everywhere, definitions vary based on source
Wikipedia definition "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”
Slide 10
Benefits of Social Media
Find jobs
Connect with clients
Unique growing demographic
Share information
Utilize collaboration tools
Easy place to find current contact information
Gather feedback
Reconnect with old friends/colleagues
Expand employment network
We’ll visit potential issues with social media later in the session
Slide 11
Social Media Tools and Rehabilitation
The options can be overwhelming…
What Social Media Tools Do You Most Commonly Use Relating to Your Job?
Slide 12
POLICY AND SOCIAL MEDIA: Common Issues requiring policy development
Privacy/Confidentiality
Imposters
Malicious behavior
Information harvesting
Identity theft
Unscrupulous applications/developers
Security
Public wireless nodes
Slide 13
Ethics Resource Center on Policy
Having a social media policy = mindfulness on the part of employees
Update it every 6 months
Make it realistic (100% compliance/elimination is not reasonable)
Slide 14
Topics Commonly Addressed in SNS Policies and Procedures
Personal/Professional Distinction
Who are you speaking for? (You?Your Agency?)
Avoid anything illegal
Cannot advocate politically using state media
Cannot advertise or represent a business
Nothing pornographic
Nothing discriminatory of any group of persons
Confidential information treated as such
Slide 15
US Top Social Media Websites
#1: Google
#2: Facebook
#3: YouTube
#4: Yahoo
#5: Amazon
#6: Wikipedia
Top 10 US Sites retrieved 4 23 14
#7: Ebay (this would be that ‘non-work related’ activity we referenced earlier
#8: LinkedIn
#9: Twitter
#10: Craigslist
#11: Bing
Slide 16
Survey
Does anyone have an example of a consumer who found a job using social media tools that they are comfortable sharing with the group?
Slide 17
#1 GOOGLE[image of Google logo with a halo over the G]
Slide 18
Restraining Orders??
One of your consumers has made statements in meetings and emails that cause you to believe there may be multiple restraining orders in effect between he and several women he was romantically involved with. You know you can find an awful lot of info on the internet, so…
Do you Google or not?
___Yes
___No
Slide 19
#1 Google
You’ve just met with a consumer who says he worked with an architectural team developing the tallest building in Columbia, South Carolina. You can’t recall the name of the building, but a quick Google search helps you identify it.
Curious, you then enter your consumer’s name along with the building name. Is this ethical?
Yes
No
Slide 20
Wish I didn’t see this…
Several of your students have invited you to join them at a local establishment for dessert to celebrate the ending of the semester. You’re not familiar with the place, so you Google it. On the establishment’s website you find an images section marked ‘prior events.’ You come across pictures of several of your students holding up another of your students and it appears he is unable to stand independently or to hold an alcoholic beverage in his hand like the others…
What do you do with this info?
Slide 21
To Google or not to Google: That is our new existential question…
Too much information?
Behnke (2007) noted that some clinical training directors and graduate psychology programs have started to use the Internet to search for information about trainees and applicants. Psychologists shifting from.aclinical to an investigatory role.
Barnett (2009) focused on the potential for therapists to secretly access client information online. He defined this as a boundary issue and suggested that this behavior violates an implied contract and may affect the trust of the relationship.
For the greater good?
Hughs (2009) asserts that it is not necessarily unethical to search for patient information online. Her argument was that if information was sought to promote patient care, rather than to satisfy a therapist’s curiosity, it could further a legitimate clinical interest.
For example, if a client refused or was unable to provide historical information, an online search might be a reasonable way to obtain supplemental data.
Slide 22
[photo – Mark Zuckerberg standing by facebook sign.]
Slide 23
#2: Facebook
Facebook.com
Launched in 2004
1.23 Billion active users (30 days) worldwide (Facebook)
757 Million log in daily (Average as of 12/13)
945 million mobile active users which is a 54 percent increase from 2012.
245 ‘friends’ on average (Washington Post 2012)
Slide 24
VA DARS and Facebook
[screenshot of facebook page]
Slide 25
State Agencies and FaceBook
Many have Face Book pages but staff are blocked from using Face Book and other social media sites.
This can also be the case for You Tube (#3).
Agencies in my region are struggling to have policy catch up with technology.
Slide 26
Facebook and Educators
Chretien, K. C., Faran, J. M. Greysen, S. R., Kind, T. (2011).To friend or not to friend?Social networking and faculty perceptions of online professionalism.Academic Medicine, 86(12), 1545-1550.
4 out of 82(19%) teachers surveyed had accepted a student friend request.
63 out of the 80 (79%) teachers felt it was inappropriate to send a friend request to a current student.
61 (76%) out of the 80 felt it was inappropriate to accept a current student’s request.
However, becoming friends with a former student was perceived more appropriate.
Slide 27
A Starting Point
“…educators (and “helpers”) should initiate conversations about SNS with out students. Some examples questions are listed below:
“If a prospective employer were to take a look at your SNS profile, how would you feel? Do you think it would help or hinder your chances of being hired?”
“Is there anything on your profile that you would prefer to keep private? Why or why not?”
Strehlke, C. (2010). Social network sites: A starting point for career development practitioners. Journal of Employment Counseling, 47, 38-48.
Slide 28
Dilemma
USA Today – April 19, 2012 – Nkomo Morris – English Teacher NYC
50 student Facebook Friends.
“Morris manages her privacy settings so neither current nor former students see her personal information but do see posts about current events. She also lets students know whether something on their Facebook pages raises a red flag, such as sexual content.”
Slide 29
Dilemma continued…
Morris goes on to say, “They’re not always as savvy as I am. They haven’t really grasped the level of formality out in the real world.”
Slide 30
Let’s Make this Relevant to Rehab Setting
One of your colleagues has identified Friending consumers as a practice he/she uses to help consumers manage their online presence and to mitigate any online missteps they may make that impact employability…
Slide 31
Terminology
Would you refer to consumers of your services in other capacities as ‘friends?’
Slide 32
A Few Guidelines from the CRCC Code
When considering and interpreting the CRCC Code of Ethics, we understand that we should:
Avoid accepting ‘friends’ unless there is a beneficial rationale to do so
Set your personal privacy settings to ‘friends only’ to avoid unwanted interaction
Only provide information that accurately reflects your profession and your organization
Slide 33
CRCC Social Media Policy
1 – Disclose (Be Honest, Be Transparent, Be Truthful, Be Yourself)
2 – Protect (Don’t tell secrets, Respect CRCC, Give Credit, Play Nicely, Share with Caution
3 - Use Common Sense (Follow Policies, Obey the Law, Do Us Proud)
Slide 34
TWITTER..tweet…tweet
[logo with bird and “Follow Me on Twitter”]
Slide 35
Twitter “explained”
Microblogging/social networking site
Not just for Adam Levine enthusiasts
140 character Limit
Hashtags
#jobs
Profiles
Individual profiles
Agency /organization profiles
Slide 36
#9: Twitter
Twitter.com
Launched in 2006
554 Million accounts
“Social networking and microblogging”
58 Million ‘tweets’ per day
Slide 37
Did You Say Tweet me?
Molly is a transition aged consumer you are working with. Molly feels like most adults don’t understand ‘where she is coming from.’ Like most adolescents, Molly is enamored with technology. Molly thinks it would really help your relationship and would be therapeutic if you follow her on Twitter.
Is this ok with you? Why or why not?
Slide 38
Consumer and Legislative Issue – Tweet 2
You work on a committee with one of your consumers relating to advocating for a rehabilitation legislative issue. She tweets regularly on the topic and has invited you to follow her on Twitter. Does this create any ethical concerns for you?
Yes
No
What guidance would you seek from the Code?
Slide 39
#7: Linked In
Slide 40
LinkedIn.com
Launched in 2003
200 million members
35% of users access the site daily
“Professional network”
Vocational Profile
Colleagues maintain up to date information
Promotes collaboration
Over 10 million endorsements given daily
1.5 million Linked In Groups
81% of users belong to a group
Slide 41
Indeed.com
Blog
Indeed Surpasses 4 Million Employer Reviews 83% of job seekers say that reviews influence their decision on where to apply. There are now more than 4 million ...Jan 29, 2014
And many other career and job information sites…
Slide 42
Shall We Link
How do you all manage LinkedIn requests from consumers?
Do these requests present an ethical issue/dilemma from you?
If you don’t choose to ‘link’ how do you respond to the requests?
Let’s take a look at the following strategy and then discuss implications for rehabilitation professionals…
Slide 43
Keely Kolmes, Psy. D: My policy regarding Social Media
“This document outlines my policies related to the use of Social Media. Please read this so you know how you can expect me to respond to various interactions that may occur between us on the Internet. If you have any questions about anything I’ve outlined, I encourage you to bring them up at one of our meetings.”
Friending: “I do not accept friend or contact requests from current or former clients on any social networking site (Facebook, LinkedIn, etc). I believe that adding clients as friends or contacts on these sites can compromise your confidentiality and our respective privacy. It may also blur the boundaries of our relationship.”
Interacting: “Please do not use ______to contact me. These sites are not secure and I may not read these messages in a timely fashion. Engaging with me in this way could compromise our confidentiality. If you need to contact me between sessions, the best way to do so is by ______.
Slide 44
Social Media Policy?
In your work with consumers, do you have a standard operating procedure that you systematically share with consumers regarding using technology and Social Media and contacting consumers through social media?
Yes
No
Slide 45
Social Media in the Workplace
Slide 46
Code C1. Advocacy
e. AREAS OF KNOWLEDGE AND COMPETENCY. Rehabilitation counselors are knowledgeable about local, regional, and national systems and laws, and how they affect access to employment, education, transportation, housing, financial benefits, and medical services for people with disabilities…
Slide 47
Why Employers Hired Candidates
Profile demonstrated:
Good feel for personality/organization fit
Qualifications
Creativity
Good communication skills
Well-rounded
Good references
Candidate awards and accolades
Slide 48
You’re Fired!
What sort of profile information do you believe would cause employers not to hire individuals?
Slide 49
Social Networking and Employment
Provocative or inappropriate photographs
Drinking or using drugs
Bad-mouthed their previous employer, co-workers
or clients
Poor communication skills
Discriminatory comments
Lies about qualifications
Lack of awareness of confidential info
Slide 50
Dos and Don’ts!
DO clean up digital dirt BEFORE beginning your job search! Remove any photos, content and links that can work against you in an employer’s eyes.
DO keep gripes offline—Keep the content focused on the positive, whether it be professional or personal information.
Supervisor criticism case
Makes sure to highlight specific accomplishments inside and outside of work.
Slide 51
Dos and Don’ts!
DON’T forget that others can see your friends, so be selective about who you accept.
Monitor comments made by others. Consider using the “block comments” feature or setting your profile to “private” so only designated friends can view it.
DON’T mention your job search if you’re still employed!
Source: U.S. by Harris Interactive© on behalf of CareerBuilder.com between May 22 and June 10, 2009 among 2,667 hiring managers and human resource professionals (employed full-time; not self-employed; with at least significant involvement in hiring decisions; non- government) ages 18 and over.
Slide 52
When others talk about me…
Working with other professionals… confidentiality, disparaging remarks, etc…
How do I manage the downside of social media anonymous ratings… Yelp?
What is the ethical recourse when people say things about me or my organization that simply aren’t true?
Slide 53
Advantages of Social Media in the Workplace
Collaboration
Recruitment tool
Communication
Promotion without advertising costs
Slide 54
Ethics Resource Center Survey
[chart showing percentages of Active Social Networkers / Other U.S. Workers]
Friend a client/customer - 59%/28%
Negative Blogs/tweets re: company or colleagues - 42%/6%
Buy personal items with company credit card as long as you pay it back - 42%/8%
Do little less work to compensate for cuts in benefits/pay - 51%/10%
Keep copy of work software in case need them for next job – 50%/15%
Upload vacation photos to the company network to share with co-workers – 50%/17%
Ethics Resource Center
See also: Markkula Center for Applied Ethics , Santa Clara University
Slide 55
Disadvantages of Social Media in the Workplace
Employee productivity
Employee relations
Confidentiality and company image
Slide 56
Recommendations
Set expectations
Conduct training
Hold people accountable
“Companies that have not incorporated (social media)behavior expectations into their employee handbooks should make that a top priority”
Kristen Fyfe, senior communications manager ASTD
Slide 57
Social Media Policy?
In your work with consumers, do you have a standard operating procedure that you systematically share with consumers regarding using technology and Social Media and contacting consumers through social media?
Yes
No
Slide 58
CRCC Social Media Policy…Provides Some General Guidelines…
1 – Disclose (Be Honest, Be Transparent, Be Truthful, Be Yourself)
2 – Protect (Don’t tell secrets, Respect CRCC, Give Credit, Play Nicely, Share with Caution
3 - Use Common Sense (Follow Policies, Obey the Law, Do Us Proud)
Slide 59
Keely Kolmes, Psy. D: My policy regarding Social Media …Provides some specifics:
“This document outlines my policies related to the use of Social Media. Please read this so you know how you can expect me to respond to various interactions that may occur between us on the Internet. If you have any questions about anything I’ve outlined, I encourage you to bring them up at one of our meetings.”
Friending: “I do not accept friend or contact requests from current or former clients on any social networking site (Facebook, LinkedIn, etc). I believe that adding clients as friends or contacts on these sites can compromise your confidentiality and our respective privacy. It may also blur the boundaries of our relationship.”
Interacting: “Please do not use ______to contact me. These sites are not secure and I may not read these messages in a timely fashion. Engaging with me in this way could compromise our confidentiality. If you need to contact me between sessions, the best way to do so is by ______.
Slide 60
Social Media Policy and ME/VR
From your previous experience with email/ social media and your participation in today’s workshop, what would you like to see addressed in a social media policy for your agency?
Discussion