Awarded to the best use of research and insights to deliver commercial gain. This category is designed to recognise smart thinking and sound strategy. The insight-led solution can be on behalf of an advertising category, an individual advertiser, an individual magazine brand or a publisher. Explain the background and brief that lead to the insight, how the understanding was gained or how the research was conducted in order to achieve the insight, and how that then informed the communication strategy. Include outcomes achieved.

Title of magazine
Publishing Company
Contact Person for this entry
Name and Role
Phone / Mobile
Email
This entry requires authorisation from the Publisher or CEO or otherwise authorised person confirming that the information submitted is accurate. / Name
Role
Email

ENTRY RULES & INFORMATION

  1. NO HANDWRITTEN ENTRIES. Answers must be typed directly into this form.
  2. KEEP TO WORD COUNT. Entries must not exceed the maximum number of words specified in each section. Please enter word count where specified.
  3. APPENDICES. You may include supporting material in an appendices file. This is primarily for visual, graphical or numerical information. There is no specified word count but text-heavy appendices are unlikely to be read by judges.
  4. ALL JUDGES ARE UNDER STRICT CONFIDENTIALITY RULES. All judges have signed a confidentiality agreement. Any judges with a conflict of interest will be required to withdraw from judging relevant entries.
  5. DO NOT INCLUDE PAYMENT WITH THIS ENTRY. Your publisher must complete and send the entry summary form, including payment information, to the MPA. Visit to access this form.

Q1. Explain the brief/background (400 words or less)

Judges are looking to understand

  • Context of the work
  • Objectives and background thinking
  • What was the research approach and method
  • How was it quality assured

(Please enter word count)

Q2. Tell us about the Insight (600 words or less)

Judges are looking for:

  • The key insight achieved or gained
  • What set it apart from what was already known
  • How did it fit with the objectives or did it change them?

(Please enter word count)

Q3. What was the strategy (200 words or less)?

Judges are looking for:

  • the strategy and how the research was applied

(Please enter word count)

Q4. Outcome (200 words or less)?

Judges want to see quantifiable evidence of success

(Please enter word count)

BEST USE OF INSIGHTS JUDGING CRITERIA

Judges will use the following weightings to determine the successful entry:

  • The brief/ background or understanding (10%)
  • The insight (s) (40%)
  • Strategy/ how research was applied(25%)
  • Outcome –Evidence of commercial success (25%)

YOUR SUBMISSION SHOULD INCLUDE*

  • A completed copy of this entry form, uploaded to your Dropbox folder.
  • Supporting materials may include proposals, data showing impact on the customer’s sales or brand, growth (or retention) of commercial revenue, enhancement of the magazine brand or a demonstration of innovation, along with any verifiable data that demonstrably supports your entry.
  • You may include one copy of a physical magazine. You can supply any issue published between April 2015 and March 2016 inclusive.
  • Refer to entry checklist for all submission details.

*The MPA will provide judges with circulation and readership data for all magazine categories.

ENTRY PROCEDURE

For ease of entry, please use the entry form checklist below. Tick off the steps as you complete them.

BEST OF LUCK!