Entrepreneurship BUNDLE 1 Planning and Organizing a Business

Entrepreneurship Bundle 2 Economics

Essential Outcome- Students understand the economic principles and concepts fundamental to business operations.
Standards & Indicators 3.1.1, 3.1.2, 3.1.3, 3.1.4, 3.1.5, 3.1.6
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will assess the role of competition in marketing
  2. Students will determine relationships among total revenue, marginal revenue, output, and profit.
  3. Students will explain the economic impact of interest rate fluctuations
  4. Students will determine the impact of business cycles on business activities
  5. Students will understand economics systems and supply and demand
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Economics
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 3 Business Law

Essential Outcome Students understand business’s responsibility to know, abide by, and enforce laws and regulation that affect business operations and transactions
Standards & Indicators1.1.1, 1.1.2, 1.1.3, 1.1.4, 1.1.5, 8.1.1
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will describe legal issues affecting businesses.
  2. Students will select a form of business ownership
  3. Students will explain the nature of personnel and tax regulations on business.
  4. Students will develop strategies for legal/government compliance.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Business Law
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundles 4 and 5 Financial Analysis

Essential Outcome Students will understand the role of finance as it applies to the entrepreneur
Standards & Indicators 5.1.1, 5.1.2, 5.1.3, 5.1.4, 5.1.5, 5.1.6, 5.1.7, 5.1.8, 5.1.10, 5.1.11, 5.1.12, 5.2.2, 5.2.3, 5.2.4, 5.2.8
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals / 1.Students will explain the nature of capital investments and identify speculative business risks.
2.Students will establish investment goals and objectives
3.Students will explain sources of financial assistance and understand financing issues concerning business credit.
4.Students will develop a company or department budget using tools, strategies, and systems used to maintain, monitor, control, and plan the use of financial resources.
5.Students will project cash needed to open a business, forecast sales, and implement procedures for managing debt. / Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Financial Analysis
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 6 Distribution

Essential Outcome Students acquire functional knowledge of distribution
Standards & Indicators 2.1.1, 2.1.3, 2.1.4
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will select channels of distribution
  2. Students will explain the nature of channel strategies
  3. Students will coordinate distribution with other marketing functions.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Distribution
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 7 Marketing

Essential Outcome Students understand tools strategies, and systems needed to access, process, maintain, evaluate, and disseminate information to assist business decision making.
Standards & Indicators 7.1.5, 7.1.6, 7.1.7
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will identify market segments
  2. Students will select a target market
  3. Students will explain the nature of marketing-information management systems.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Marketing
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 8Pricing

Essential Outcome Students understand concepts and strategies utilized in determining and adjusting prices to maximize return.
Standards & Indicators10.1.1, 10.1.2, 10.1.5, 10.1.6, 10.1.8, 10.1.9, 10.1.1, 10.1.11, 10.1.12
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will understand factors affecting pricing function, legal considerations for pricing, and the role of business ethics in pricing.
  2. Students will describe the difference between fixed and variable costs
  3. Students will select pricing strategies and calculate break-even points and net sales.
  4. Students will understand mark-ups and mark-downs
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Pricing
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 9 Product/Service Management

Essential Outcome Students understand the concepts and processes needed to develop, maintain, and improve a product or service mix in response to market opportunities.
Standards & Indicators 11.1.1, 11.1.2, 11.1.3, 11.1.4
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will identify a product to fill customer need.
  2. Students will explain the nature of branding
  3. Students will plan a product/service mix.
  4. Students will evaluate customer experience
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Product/Service Management
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 10 Promotion

Essential Outcome Students understand the concepts needed to communicate information about product, services, images, and/or ideas to influence behavior.
Standards & Indicators 12.1.1, 12.1.2, 12.1.3, 12.1.4, 12.1.6, 12.1.7, 12.1.8
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will describe the nature of a promotional plan
  2. Students will explain the nature of a promotional plan and direct advertising strategies.
  3. Students will describe the use of business ethics in promotion.
  4. Students will develop a promotional plan.
  5. Students will prepare a promotional budget and coordinate activities in the promotion mix.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Promotion
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 11 Selling

Essential Outcome Students employ the concepts necessary to maintain client relationships
Standards & Indicators 14.1.1, 14.1.2, 14.1.3
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will explain key factors in building a clientele.
  2. Students will explain business ethics in selling.
  3. Students will describe the nature of selling regulations.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Selling
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 12 Operations

Essential Outcome Students understand the processes and systems implemented to monitor, plan, and control, the day-to-day activities required for continued business functioning.
Standards & Indicators8.1.2, 8.1.3, 8.1.7, 8.1.10, 8.1.11, 8.1.12, 8.1.13
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will learn to schedule employees
  2. Students will explain the nature of overhead/operating costs
  3. Students will understand controlling the use of supplies.
  4. Students will describe health and safety regulations in business.
  5. Students will develop strategies to protect workplace security.
  6. Students will establish safety policies and procedures.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Operations
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 13 Professional Development

Essential Outcome Students understand concepts, tools, and strategies, used to explore, obtain, and develop in a business career.
Standards & Indicators 13.1.3, 13.1.4, 13.1.5
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will develop networking connections
  2. Students will recognize the value of trade shows, conferences, and conventions.
  3. Students will develop organization and internet resources.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Professional Development
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 14 Emotional Intelligence

Essential Outcome Students understand techniques, strategies, and systems used to foster self-understanding and enhanced relationships with others.
Standards & Indicators 4.1.1, 4.1.2, 4.1.3, 4.1.4, 4.1.5, 4.1.6, 4.1.7
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals /
  1. Students will learn to lead change, resolve conflicts, encourage team building, recognize others for their contributions, and coach others.
  2. Students will explain the role of management in customer relations
  3. Students will reinforce service orientation through communication.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Emotional Intelligence
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Entrepreneurship Bundle 15 Human Resource Management and Strategic Management

Essential Outcome Students understand how businesses are organized and the tools and systems used to control the organization/department, and how to organize its human resources.
Standards & Indicators 6.1.2, 6.1.3, 6.1.4, 6.1.5, 6.1.6, 6.1.7, 6.1.9, 6.1.10, 15.1.1, 15.1.2, 15.1.3, 15.1.4, 15.1.5
Declarative Knowledge (What they will know) / Procedural Knowledge (What they will do)
Learning Goals / Human Resource Management
  1. Students will explain the nature of wage and benefit programs
  2. Students will understand all steps of hiring process.
  3. Students will explain the role of training and human resource development.
  4. Students will assess motivational techniques and learn to recognize/reward employees to increase performance levels
Strategic Management
  1. Students will explain the nature of business plans
  2. Students will recognize the components of a business plan
  3. Students will develop a business plan.
  4. Students will define and write a business mission
  5. Students will develop company goals/objectives.
/ Processes / (The actions the students will perform)
Organizing
Ideas / (The Concepts taught)
Human Resource Management
Strategic Management
Details / (Activities or actions -write, use, identify) / Skills / (Applied knowledge the student will execute)
Vocabulary / Words essential to this bundle.

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Revised 2010