ENERGY STAR® 2016 Change the World Tour

Tour Messaging

Tour Theme/Tagline:

Brighten a Life with ENERGY STAR.

Tour Description:

The 2016 ENERGY STAR Change the World Tour brings community service and energy efficiency together to brighten lives across America! Throughout OctoberENERGY STAR partners across the county will be encouraging consumers to choose ENERGY STAR certified LED bulbs as part of community service projects that benefit those in need.

Participants include Wisconsin Focus on Energy, DC Sustainable Energy Utility, Mass Save, UNS Energy Corporation / Tuscon Electric, and United Illuminating among others – all encouraging consumers to choose ENERGY STAR certified lighting which will, in turn, spur donations to underserved communities and local charities.

In addition, throughout October, MaxLite (a leading manufacturer of ENERGY STAR LED lighting) is teaming with a major retailer on a national promotion to raise awareness about energy-efficient lighting and funds for charity. Each week they will feature a different set of ENERGY STAR certified LED products with a percentage of sales going to a national home building organization for families in need.

Call-to-Action

Join us in brightening a life with ENERGY STAR! Every purchase of an ENERGY STAR certified LED bulb saves you money and makes a difference for the planet, but this October it can also improve the life of someone in need. [Include relevant details related to your service project.]

Celebrate ENERGY STAR Day and brighten a life by trying an ENERGY STAR certified LED light bulb. Throughout the month of October, lighting manufacturers, utilities and others are making charitable donations in exchange for your purchase. Visit for more details.

General Tour Messaging

  • This fall, we are joining with ENERGY STAR in changing the world, one city at a time, through community service projects that bring the gift of energy efficiency to those in need.
  • As a participant in the ENERGY STAR Change the World Tour, [PARTNER] is brightening a life with ENERGY STAR by [describe donation or community serviceproject and explain link to purchase of an ENERGY STAR LED bulb]
  • There’s never been a better time to brighten a life!Try an ENERGY STAR certified LED bulb to support our local community service project and inspire others to make small changes that add up to a big difference in the fight against climate change.

Lighting-Specific

  • Even with all the new choices, it’s still simple: look for the ENERGY STAR for energy savings.No matter the technology or the performance claims, only bulbs with the ENERGY STAR label meet strict guidelines for efficiency and performance that set them apart.
  • ENERGY STAR means high quality and performance.Bulbs with the label have undergone extensive testing to make sure they save energy AND perform properly.
  • ENERGY STAR certified LEDs use up to 90% less energy than standard bulbs, and last up to 25 times longer. A single bulb can save $55 over the lifetime of the product and last over 12 years with typical use.
  • Only bulbs that have earned the ENERGY STAR label have been independently certified and undergone extensive testing to assure that they will save energy and perform as promised.Visit energystar.gov/lighting for more information.
  • If every American replaced just one light bulb with one that has earned the ENERGY STAR, we would prevent nearly 6 billion pounds of greenhouse gas emissions per year, equivalent to the emissions from 550,000 cars.
  • With prices dropping rapidly across the country, LED lighting is becoming a real option for Americans at every economic level, offering long life and energy savings that will save consumers even more while making a difference for the planet.

Climate Change Messaging

  • Climate change is a real and urgent challenge affecting people and the environment worldwide.Human activities such as electricity production and transportation add significant amounts of carbon pollution to the atmosphere.This carbon pollution, along with other greenhouse gases, is the primary cause of most of the global temperature rise observed over the past fifty years.Global warming has already led to rising sea levels, melting glaciers and shifting rainfall patterns.Unchecked, carbon pollution can lead to long-lasting changes in our climate that threaten human health, society and ecosystems.To learn more about climate change and what you can do to reduce its impacts, go to