EU Ecolabel Marketing Checklist

Use this checklist to see you are utilizing the full potential of the Flower marketing aids
for your EU Ecolabel (EL) products. Carry out one assessment for each of your Ecolabelled products or one for all company marketing in general (0 = no, statement doesn’t apply; 5 = yes, fully applies).

Send us your best practice examples and ideas, and take advantage of our support service to provide you with brochures, posters, door plates, etc. Please feel free to contact us at any time to obtain
personal advice and funded Ecolabel consulting.

Company:
EL product: / Name:
Date:

Item (statement)

/

Evaluation 0-5

/

Improvement by

Implementation

Decision by general management (general, marketing, sales, quality and environment) that Ecolabelproducts are an integral part of both overall company policy (sustainability, CSR, EMAS, etc.) and corporate identity
Decision by general management that the Ecolabel logo will be an integral part of CD
Appointment of a responsible person to ensure and monitor implementation
Other

Product information & corporate media

EL logo clearly visible on product
EL logo clearly visible on product packaging
EL logo clearly visible on swing ticket, with brief hints on special benefits to customer and environment
Ecolabelclearly visible in all Ecolabel product
brochures, including a brief explanation of what the
EL award means for customers and environment:
  • official award by European Union (Commission in co-operation with national Competent Bodies of the member states)
  • strict criteria covering product and complete life cycle (if required by criteria)
  • verified by independent certification bodies

EU Ecolabel products easy to find on website (e.g. link on home page) and product details of all EU Ecolabelled products include the logo and a brief explanation of eco-benefits and what the logo stands for
Link in information on EU Ecolabelled products to
national and EU Ecolabel websites
Other

External media work

Press releases or articles on Ecolabelled products include logo in public and special media (print, web, TV, radio) – related to special events: award, eco-benefits and other product news, quizzes, games and other promotions, sales success, etc.
Ecolabelled product info and logo also mentioned in general product and company information
(image brochures, product overview, catalogues, etc.)
Info and logo on Ecolabelled product is included in advertising media forretailers
EL info anywhere
For print we use ecolabelled paper and printing procedures for all ourcompany printings only or at least for the marketing of ecolabelled products
Advertisingfor products in newspapers or TV includesEcolabel logo and brief explanation
Other

On-site and point of sales

EU Ecolabel door plate and copies of certificate prominently positioned on site and in outlets
Ecolabelswing tickets used
Outlets install shelf with brochures including
EL logo and texts
EU Ecolabel brochures and posters provided by EU Commission and national Competent Body in use
EU Ecolabel info and logo on price tags
Shopping bags made of Ecolabel linen with EL logo and information
Staff training for shops or retailers to ensure
consumer get competent advice at POS
Other

Promotion at special events

Ecolabel displays, posters etc. used at all tradefairs
Special events (quizzes, games, etc.) including eco-arguments, Ecolabel information and logo,organized to promote Ecolabelled products
Ecolabel training for event teams
Samples of EU Ecolabelled products provided forEcolabel promotion activities carried out by the
national Competent Body or other marketing teams
Other

This Checklist is part of the Marketing Guide for EU Ecolabel companies, produced by Energon/G&L
on behalf of the European Commission, DG ENVIRONMENT in 2007.