Elevator Pitch/Value Prop

Background

Opportunity

Customers can easily gain the benefits of a fully-featured SAN without purchasing dedicated external storage. Turn anyMicrosoft® or VMware virtualized server’s internal and/or external storage into a virtual SAN.

Elevator Pitch/Value Prop

With a comprehensive feature set, HP StoreVirtual VSA is optimized for virtual environments and is a flexible shared storage solution that scales as needed. The ability to use existing server, DAS and SAN hardware greatly increases storage utilization, and reduces storage costs. Built-in high availability and disaster recovery features enhance server virtualization capabilities to deliver better business continuity.

Affordable—Add advanced data services without heavy uplift

Turn dumb disks into smart storage. Transform internal server or external storage disks into full feature, shared storage for virtual environments. No new hardware is required reducing or eliminating the overall cost of a storage infrastructure.

Agile—Create an instant Converged Infrastructure with data mobility

Bring compute and storage resources closer together with a configuration to best match the workload. Use Peer Motion to non-disruptively move data across servers, hypervisors, and sites, and between virtual and physical storage.

Efficient—Reduce data center and remote office costs

Benefit from footprint optimization, energy efficiency and reduced storage costs. With increased hardware utilization, customers can leverage existing infrastructure and specifically for Independent Public Cloud Providers, they can use VSA to create new services for their customers.

Product paragraph

HP StoreVirtual VSA, based on the LeftHand OS, helps customers gain the benefits of a fully-featured array without dedicated external storage.

Most virtualized server environments require shared storage for high availability, as well as application data, and storage solutions should be as highly available as the virtual machines. With a comprehensive feature set, StoreVirtual VSA is optimized for virtual environments and is a flexible shared storage solution that scales as needed. The ability to use existing server, DAS and SAN hardware within your environment greatly increases storage utilization, and reduces costs associated with dedicated external storage. Built-in high availability and disaster recovery features enhance server virtualization capabilities to deliver better business continuity. Straightforward and simple administration is provided by a management console that allows the administrator to manage all LeftHand OS nodes, physical and virtual, regardless of their physical location.

Set the Stage

Use Case / Pain Point / Target Customer – Net New
Primary /

Start Small, Grow Big

Transform the internal storage of VMware vSphere and Microsoft Hyper-V servers into a fully featured shared storage array for applications and virtualEnvironments
Avoid up-front storage costs by usingVSA on existing server or external disk storage today, and then in the future move seamlessly toa physical HP StoreVirtual array asstorage needs evolve. / Has virtualized servers with internal disks for storage – but it’s not shared and doesn’t provide disaster recovery.
Doesn’t know storage and needs a simple to use/manage solution
Doesn’t have a budget big enough for a SAN but does or will need one / •First time virtualization customer or just starting
•Small business, has small number of virtualized servers
•Needs a good shared storage solution that will grow with the business over time
•Doesn’t have a large IT budget

Remote and Branch Offices

Provide highly available storage for smaller virtualized environments such as remote or branch offices without requiring additional hardware.
Create affordable disaster recovery with replication from remote location back to the home office. / No IT staff on site and limited room for Hardware so must be managed remotely.
Office doesn’t require a lot of storage capacity and needs data protection. / •SMB to Enterprise size customer
•Has remote or branch offices
•Desires single solution across all locations
3. Repurpose Existing Hardware
Repurpose existing DAS or SAN and add new functionality to hardware that still has some life left to it.
Convert retiring servers into a new storagetier or storage for a testing sandbox. Can be used to test software updates or new applications before going into production. / Have hardware that is at the end of the slated lifecycle but is still useful.
A storage product purchased years ago is missing some key features but to upgrade or rip and replace is just not feasible. /

Customer has storage hardware within their infrastructure that is not hitting the mark but they’re not ready to let go of.
Would like to be efficient with budget dollars and like the idea of recycling hardware

Secondary / 4.Additional Storage Tier
Create a high performance tier within your servers for direct connection to the workload
Use with servers or storage blades for and affordable solution that only requires SSDs to be purchased, not a full SSD array. / Many highly used databases and other applications can benefit from the extra performance of an SSD array but they are very expensive. / •For any customer looking to get higher performing storage for key workloads
•May or may not be a current StoreVirtual/LeftHand customer
•Needs an affordable high performance solution
5. Cloud Services
Utilize capacity of existing infrastructure and add new services for your customers
Easily adapt to changing customer demands with a flexible server/storage infrastructure / Offering services via servers or dedicated servers to customers is rather easy. Creating storage-based services can be tricky and expensive. / •Service provider that has large server infrastructure
•Could benefit from offering dedicated storage service without having to add hardware

Experience the benefits first hand:

Lower costs: use capacity you already own to deploy new applications
Increase agility: respond to change more easily and with non-disruptive data mobility
Boost efficiency: dramatically reduce power, cooling, and floor space requirements
Reduce risk: enable application high availability across servers, hypervisors, and locations

HP is the market leader in the virtual storage appliances category. HP StoreVirtual VSA is the first and only product of its kind that can run on any x86 hardware platform and span both VMware and Microsoft Hyper-V environments.

By embedding a scale-out storage controller as a virtual machine and using the disks you already have, you can create a converged infrastructure that enables data mobility across heterogeneous servers, hypervisors, and sites, and between virtual and physical storage platforms.

Who can benefit from HP StoreVirtual VSA?

Small and midsize customers rely on VSA to reduce complexity and cost through the
co-location of virtualized applications and shared storage. It’s a great way to deploy virtual infrastructure on standard hardware at a much lower cost.

Independent public cloud providers use VSA paired with modular building blocks to deliver new cloud and managed services for customers such as hosted disaster recovery or dedicated storage to match dedicated compute offerings.

Enterprises use HP StoreVirtual VSA to replicate data from virtualized remote offices into large enterprise datacenters in order to centralize operations and improve resiliency.

Higher level questions (is this needed?)

Call script

Opportunity

How would you like to easily gain the benefits of a fully-featured SAN without purchasing dedicated external storage?I can tell you how to turn any Microsoft or VMware virtualized server’s internal and/or external storage into a virtual SAN.

VSA Qualifying questions

Do/Will you have virtualized servers running VMware vSphere or Microsoft Hyper-V in your environment?
How many servers do you have?
Do you have a need for a shared storage solution?
Do you have a limited budget that would benefit from starting with or using a low-cost storage solution that easily migrates to a physical SAN, if needed, in the future?
Are you worried about business continuity?
Is your data highly available even in the event of a server failure?
Do you have an existing server or storage hardware that you would like to repurpose or increase its capacity utilization?
Do you have remote or branch offices?
Do those offices have data that you would like to replicate back to the main site?
Have you ever wondered how to gain a high performance SSD tier without the incurring the huge expense?
Do you provide a public cloud service to your users?
Do you have an integrated storage offering for your cloud?

Elevator Pitch/Value prop

Affordable—Add advanced data services without heavy uplift

Agile—Create an instant Converged Infrastructure with data mobility

Efficient—Reduce data center and remote office costs

Statement on what’s new/Leader in the market

Lower price on single VSA licenses, now with 3 years of support included
New Multi-pack VSA licenses enable cost effective deployment at scale – quantities of 15, 60 or 1000 licenses with built-in volume discounts
With the latest version, VSA has double the performance with 2 virtual CPUs and multi-threading capability
It’s the only VSA certified by VMware as a vSphere Metro Storage Cluster solution – allows for a multi-site configuration with inherent disaster recovery

HP is the market leader in the virtual storage appliances category and has been for the past 5 years. HP StoreVirtual VSA is the first and only product of its kind that can run on any x86 hardware platform and span both VMware and Microsoft Hyper-V environments.