Dubai / Abu Dhabi, UAE

CHRISBAUTISTA

Mobile +97155 728 8148

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CAREER OVERVIEW & SPECIALTIES

12 years++ experience in Advertising, Marketing & Event Management
Extensive Advertising background - both Above the Line and Below the Line; both Production & Client Servicing
Well versed in strategic, retail, event, community, affiliate and cross media marketing
Digital Marketing / Social Media champion
Strong Project Management skills
Solid Account management and business development experience

Outstanding experience, knowledge and skills in implementing Grassroot Marketing, Conceptualization of advertising / marketing campaigns / promotions
Expert in Below the line (BTL) campaign strategizing
Advance events management experience - full production of Events (from conceptualization to implementation) to Event sponsorship Review, Recommendation and Branding.

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EMPLOYMENT SUMMARY (in UAE)

Marketing & Business Development Manager @ Emirates Consortium(PRIVATE OFFICE OF SHEIKH MOHAMMED BIN SUROOR AL NAHYAN)– April 2014 to present
Director of Marketing & Business Development @ BUZ Management & Marketing Consulting – July 2011 to April 2014
Assistant Account Manager @ Rightrack Advertising – August 2007 to July 2011

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BRAND EXPERIENCE

Shopping Malls
Arabian Center & Lamcy Plaza (
The Dubai Mall (
Dubai Marina Mall (
Ibn Battuta Mall (
Industry Association
Dubai Shopping Malls Group (
Association of Professional Interior Designers (
Festivals(Government projects)
Dubai Shopping Festival (
Dubai Summer Surprises (
Dubai Food Festival 2014
Currently handling the following brands
Abercrombie & Kent – Luxury Travel Company (
Jalboot Marine Network (upcoming Coastal Leisure Transport in Abu Dhabi)
Bubble Dream Laundry (
Retail
House of Fraser – Abu Dhabi (
Axiom Telecom (
Panasonic Middle East (
Chopard (
Police (
Lals Group: Homes r Us, Daiso, G2000, Bossini, Carters (
Travel & Leisure
Al Tayer Travel / Holidays (
IMG Worlds of adventure - under Ilyas and Mustafa Galadari Group (
Funky Lanes (

Real state
Emaar (www. Emaar.com)
Damac (
Nakheel (

Health & Fitness
Fitness First Middle East (
XFit (
Services
Western Union Money Transfer (
F&B
Barcelos Flamed Grilled Chicken (

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STRENGTHS

Diversified Project Management skills
Wide range of supplier network [Online media developers, Production printers, stand builders, OOH media, Advertising agencies, media buying agencies, direct event entertainment suppliers, event production (lights, sounds, stage) freelance creative designers, cost effective photography & videography production suppliers]
Extensive Knowledge of the UAE market and various Target Groups
Exceptional contact database and connection with different Ethnic Communities
Well connected in Mall and retail sector
Excellent Strategic Marketing Skills
Creative thinker - Conceptualization of strategies and campaigns
Remarkable Power Point presentation skills

PROFESSIONAL EXPERIENCE

Company:Emirates Consortium LLC (Private office of Sheikh Mohammed Bin Suroor Al Nahyan)

Position: Marketing & Business Development Manager (reporting directly to Sheikh’s Adviser & CEO)

Date:April 3, 2014 to present

Company Type:Investment Holding Company

Background:

Emirates Consortium LLC is an Investment Holding Company with a diversified investment portfolio.
Its subsidiaries and joint ventures are made up of companies in the Manufacturing/Industrial, Food & Beverage, Energy, Travel, Marine and Construction industries.
Current operating companies:
Jalboot Marine Network (upcoming Coastal Leisure Transport in Abu Dhabi)
Abercrombie & Kent(The world's leading luxury travel company)
Bubble Dream Laundry (UAE’s largest and most technologically advanced B2B laundry company)

Role:

Design, implement, and facilitate annual marketing strategy for the company:
Plan includes a 360 degree implementation that covers ATL, BTL, outdoor (OOH), public relations, digital marketing, strategic alliances / partnerships, sponsorship marketing, tactical campaigns & events
Plan and administer the company’s Marketing Operations budget
Identify and handle external suppliers (Ad agencies, production companies & consultants)
Support and facilitate development and implementation of business/marketing plans
Translate business unit objectives and strategies to develop brand portfolio objectives, strategies and plans to facilitate business unit growth

Company:BUZ Management & Marketing Consultancy (

Position:Director of Marketing & Business Development(reporting directly to CEO)

Date: July 7, 2011 –April 1, 2014

Company Type: Management & Marketing Consultancy Firm

Specialty:

Strategic Marketing & Management Consultancy
Public Relations
Events & Exhibitions
Digital marketing & Social Media

Achievements / Highlights:

Brain behind Major Strategic Marketing Campaigns and activations for various brands (AED4million – AED21million activation investment)
Served as the project manager for major projects

Various Government initiatives
Dubai Shopping Festival & Dubai Summer Surprises 2011 – 2014
Dubai Shopping Malls Group 2011 - 2014
Dubai Shopping Festival Restaurant Promotion 2014
Dubai Shopping Festival Gold Promotion 2014
Dubai Food Festival 2014
Activations by Private companies
Full pledged marketing promotions / campaigns

Key contributor to major event related activations (Concept, planning, production & execution)

Overseeing the Digital Marketing team that handles:

Social Media Marketing
SEO
Online advertising
Online Marketing

Reconstructed the company’s full operational procedures with alignment to current trends and standards [Strategy and proposal creation; brand/product research; billing and invoicing procedures; Presentation formats and execution)
Improved brand strategy creation quality which lead to higher percentage of project closure
Handheld the Marketing, PR, Events and Digital division which lead to a better output from the divisions
Polished, controlled and lead the Business Development team which resulted to higher sales return
Increased the company’s profitability by:

Creating a realistic, cost effective and profitable Marketing Strategies
Expanding supplier database for competitive activation costing
Retaining projects to support the company’s cash flow

Company: Rightrack Advertising (

Position: Assistant Account Manager (reporting directly to Managing Director)

Date: August 2007 - July 2011

Company Type: Advertising Agency

Specialty:

BTL Advertising
Grassroot Marketing
Event Marketing

Achievements / Highlights:

Handled Western Union Money Transfer as the main account

Managed AED 6 - 8 Million annual budget on Below the line activation for UAE / GCC activation to Philippines Market
Functioned as an extension of the brand’s marketing team by proactively coming up with brand activation strategies and proposals
Go to guy for event sponsorship assessment and recommendation
Maximized opportunities / visibility in Event branding
Conceptualized, produced and managed community events
Managed community events and served as the face of the brand (regularly every weekend for 4 years)
Conceptualized and handled tons of grassroot activation for the brand
Established strong rapport with community leaders

Company:Freelance

Position:Marketing Strategist

Date:January 2005 – January 2007

Company Type:N/A

Specialty:

Marketing Strategy development

Achievements / Highlights:

Conceived and implemented winning marketing strategies for various brands / industries:
Retail

Apparel
F&B
Travel & Tourism
FMCG
Services

Health & wellness
Automotive

Company:Optimum Mileage

Position:Marketing Consultant

Date:December2003 –December 2004

Company Type:Marketing Consultancy Firm

Specialty:

Marketing Strategy development

Achievements / Highlights:

Conceived and implemented winning marketing strategies for various brands / industries:
Property
Telecommunications
Retail

Apparel
F&B

Company: Livewire Productions

Position: Marketing & Events Assistant

Date:June 2002 – November 2003

Company Type:Events Company

Specialty:

Event Conceptualization, execution and management

Achievements / Highlights:

Handled Top of the line events from musical concerts, fashion shows, product launches, corporate events, mall tours and bar tours

Company: ABS-CBN Broadcasting Corp. ( (

Position: Marketing Assistant – Studio Tours

Date: November 2000 – January 2002

Company Type: Commercial Television Network

Specialty:

Entertainment programs
News & current affairs

Achievements / Highlights:

Handled International marketing for Middle East

EDUCATION

Degree: Bachelor of Science in Commerce Major in Business Management and Entrepreneurship

School: San Beda College (

City/Country: Manila, Philippines

Date: 1998 - 2002

Status: Completed