Dr. R.Saravanan, MBA., Phd, FDPM (IIM-A)

Dr. R.Saravanan, MBA., PhD, FDPM (IIM-A)

Research Supervisor

Anna University
Bharathiar University
Karpagam University
Periyar Univeristy
Periyar Maniammai University

PhD., Guided - 05

PhD., Guiding – 20

Books Authored

Economic Analysis for Business Decisions , Sci Tech Publications Pvt. Ltd., Chennai
Managerial Economics, Sci Tech Publications Pvt. Ltd., Chennai
Principles of Management , Sci Tech Publications Pvt. Ltd., Chennai
A Practical Approach to Airport Management, Himalaya Publishing House, New Delhi

Journal Reviewer

Journal of Management Entrepreneurship & Technology (IJMET)

Universal Journal of Marketing and Business Research(UJMBR)

Herald Journal of Marketing and Business Management
Journal of Research in Economics and International Finance (JREIF)

www. interesjournals.org

Journal of Research in Economics and International Finance
Management Wisdom- A Journal of Business & Management- Sree Saraswathi Thyagaraja College, Pollachi

Journal Publications

International

A Study on Motivating Factors Determining the reasons for entering into Poultry Farming by Farmers with special reference to Suguna Broiler Contract Firms in Coimbatore District, The International Journal’s Research Journal of Economics & Business Studies, Vol3, No.5, March 2014, ISSN 2251-1555, p.p 61-68.
Capital Structure of Select Companies in Indian Automobile Industry: A SEM Approach,The International Journal’s Research Journal of Social Science & Management, Vol3, No.11, March 2014, ISSN 2251-1571, p.p 243-255.
Measuring the service of quality of private sector banks in Tirupur- Application of SERQUAL model, International Journal of Research in Management and Technology ( IJRMT), Vol.3, No.4, August 2013, ISSN 2249-9563, p.p.136-140
Factors affecting the export performance of textile industry in developing countries- A review of literature, International Journal of Research in Management and Technology ( IJRMT), Vol.2, No.4, August 2013, ISSN 2249-9563, p.p 173-176

A Study on Performance Appraisal System in Eid Parry (India) Ltd, Pugalur, TamilNadu, India, International Journal of Scientific Research 2013,ISSN 2277-8179, p.p. 242-245

A study on retail customers perception on service quality in public sector banks in India, Life Sciences Journal 2013;10(7)ISSN 1097-8135, p.p 1193-2000.
Problems Faced by Small Knitwear Exporters in Tirupur, Tamil Nadu, Life Sciences Journal 2013;10(7)ISSN 1097-8135, p.p 1145-1153.
A study On Households’ Consumption Pattern Of Aavin Milk In Erode District, International Journal of Research in Commerce, Economics and Management , volume no. 3 (2013), issue no. 07 (July) ISSN2231-4245,p.p.6-10.
A study on online shopping behavior of teachers working in self-financing colleges in namakkal district with special reference to KSR College of Arts and Science, Trichengode, Namakkal District, International Journal of Research in Commerce & Management, ISSN 2231-5756, Vol 3, June,2013,p.p 31-37
Factors influencing the Profitability of Selected Nationalized Banks in India, Global Research Analysis,Volume2, Issue 5, ISSN 2277-8160, May 2013, p.p. 13-139.
A study on the socio-economic characteristics of Contract farmers associated with Suguna Broilers in Coimbatore District, Journal of radix International Educational and Research Consortium, Vol 2(4), April2013 pp 1-7
A study on farmers’ reasons to enter into poultry farming with special reference to Suguna Broiler Contract Farms in Coimbatore District, Zenith International Journal of Business Economics & Management Research,Vol 3(4), April 2013, ISSN 2249-8826
A study on motivating factors to enter into poultry farming with special reference to Suguna Broiler Contract Farms in Coimbatore District, International Journal of Marketing, Financial services & management Research, Vol 2(3), March 2013, pp 207-215
A Comprehensive Study on Female buying Behaviour for Apparel segment in Coimbatore, International Journal of Textile and Fashion Technology, Volume 3, Isue1, March 2013, ISSN 2250-2378 p.p 67-82.
A study on economic returns in poultry farming with special reference to Suguna Broiler contract farms in coimbatore district, International Journal of Research in Computer Application & Management, ISSN 2231-1009, Vol 3, February,2013,p.p 76-79

Perception of consumerism movement in rural market: a Cogent study-, International Journal of Management and Review,ISSN 2249-7196,Jan2013, Vol 3, No-11/2252-2261

A study on factors influencing on Quality of work life of Bank employees, ITM nach, ISSN 0975 3249, Vol.6, August 2012, p.p 66-80
A study on Trend of FDI inflows in India, European Journal of Social Sciences, ISSN 1450 2267 Vol.31, No.3(2012), pp.314 - 326
“Does retail market in India need FDI in Multi – Brand retail trade?” Journal of Humanistic and Social Sciences, ISBN 2009 – 4612, Volume 1 (1), pp 37 – 48,
Influence of Spiritual Practice on Human Performance – A Quantitative Research Study- International Research Journal of Commerce, Business and Social Sciences, Volume 1, Issue 3,June 2012, ISSN2277-9310, p.p.132-138
Diversification –Strategies for Managing a Business, Excel International Journal of Multidisciplinary Management Studies, Volume 2, Issue 5, May 2012,ISSN 2249 8834.p.p 64-73
Rural Customer Preferences of Banking Services in India-Factor Analysis and Reliability Test, Euro Journal of Social Sciences, Volume 74, No.1, 2012, ISSN- 1450-2267 ,p.p. 143-153 ( Impact factor-)
Analysis of E-Tailing Service Quality in Rural Market: A Comparative Study, Euro Journal of Social Sciences, Volume29,No.3, 2012, ISSN- 1450-2267 ,p.p.355-365
A Study on Capital Structure with Special Reference to Pharmaceutical Industries in India, Euro Journal of Social Sciences, Volume29, No.3, 2012, ISSN- 1450-2267 ,p.p.343-354
Determination of Financial Capital Structure on the Insurance Sector Firms in India, Euro Journal of Social Sciences, Volume 29, No.2, 2012, ISSN- 1450-2267 ,p.p.228-294
A Comparative Analysis of FDI in India and China, Euro Journal of Social Sciences, Volume 29 No 1, 2012, ISSN- 1450-2267 ,p.p.26-37
Empirical Study on Factors Influencing on Quality of Work Life of Commercial Bank Employees, Euro Journal of Social Sciences, Volume 28, No 1, 2012, ISSN- 1450-2267 ,p.p.119-127
E-Squal: Measuring Quality Of E-Tailing Services In Rural Market, The International Journal’s Research Journal of Commerce and Management ,Volume 1, January 2012, ISSN 2251-1547,p.p1-14
Export performance of Indian Textile Industry During Post Reform Periods, International Journal of Management Entrepreneurship and Technology, Volume1, Issue 1,2011 ISSN 2162-155X,p.p. 44-52

National

A study on capital expenditure of the Indian Pharmaceutical companies” Journal of Management and Science, Vol 1, Special issue 4, June 2012, ISSN 2250 – 1819 / EISSN 2249 – 1260 – Review Article p.p.14-23

Conference Proceedings

 Challenges and issues in Green Marketing- International Conference on Global Marketing Strategies and Practices- ISBN 978-93-80530-17-8

 Challenges of Global Marketing- International Conference on Global Marketing Strategies and Practices- ISBN 978-93-80530-17-8

 Global Marketing : Issues of Textile Industry in India - International Conference on Global Marketing Strategies and Practices- ISBN 978-93-80530-17-8

 Global Financial Market: Issues & Opportunities for Indian Firms -International Conference on Global Marketing Strategies and Practices- ISBN 978-93-80530-17-8

 Knowledge Management – Creating Values in the International Seminar on Recent Trends in Global Biusiness Order- Impact in Asia Organized by Vivekanandha Institute of Information and Management Studies , Tiruchengode on 30th January 2009

 The Future of IT in the International Seminar on Recent Trends in Global Biusiness Order- Impact in Asia Organized by Vivekanandha Institute of Information and Management Studies , Tiruchengode on 30th January 2009

 Implementing QC concepts in Engineering Education - Suggestions at the National Seminar on TQM conducted by Karpagam College of Engineering, Coimbatore on 8th March 2003

 Hurdles in Implementing QMS in Textile Industry at the National Seminar on TQM conducted by Karpagam College of Engineering, Coimbatore on 8th March 2003

Papers in National and International Conferences

 A Theoretical Study On Comparison Between Traditional Method And Balanced Scorecard Method Of Performance Measurement- International Conference on Emerging Paradigms in Management Research organized by Vivekanandha Institutions & Mother Teresa University, 27th February 2014.

 A Empirical Study on Job Involvement of IT Companies in Coimbatore city - International Conference on Emerging Paradigms in Management Research organized by Vivekanandha Institutions & Mother Teresa University, 27th February 2014.

 Role of IT in Banking Sector-International Conference on Innovative Practices in Global Business, Organized by Nehru Institute of Technology, Coimbatore on 5th of February 2014.

 Microfinance in India – Challenges and Solutions Framework- 5th International Conference On Emerging Financial Markets, Organized by PSG Institute of Management , 28th December 2012.

 Price – an Entity for Promotions - – Emerging Dimensions in Marketing Organized by Saintgits Institute of Management, Kottayam, Kerala on November 23rd 2012

 Influence of Spiritual Practice on Human Performance- A Qualitative research study in the International Conference on ”Commerce,Economics and Social Science“, organized by Choice College of Arts and Commerce, Pune on 16th of June 2012

 Service Economy and Sustainable Operations Through Inventory Statute in the National Conference on ”Contemporary Developments in Operations Management And Management and Management And Management Information Systems “, organized by Periyar Manaiammai University, Vallam, on 12th of May 2012.

 Innovative Strategies in Small Scale Industries in Coimbatore in the International Conference on ”Innovation and Entrepreneurship in a net worked world “ IVIE-2012, organized by Sakthi Institute of Information and Management Studies, Pollachi on 10th and 11th of May 2012.

 Problems faced by Exporters in Tirupur in the National Conference on ”Management practices at Cross Roads: Challenges and Opportunities”, organized by Kongu Engineering College, Perundurai on 4th April 2012.

 Emerging Issues in Indian Banking in the National Conference on Trends in Banking & Finance, organized by SNS College of Technology, Coimbatore on 26th March 2012.

 Lean Directed Transformation: An Approach to Financial Services in the Two Day National Conference on Leveraging Competitiveness through Lean and Agile Management, organized by Avinashilingam School of Management Technology, Coimbatore on March 13th-14th 2012.

 An Agile Financial Trasnformation- CFO’s Approach in the Two Day National Conference on Leveraging Competitiveness through Lean and Agile Management, organized by Avinashilingam School of Management Technology, Coimbatore on March 13th-14th 2012.

 Medical Tourism in Rural India in the National Conference on Women Empowerment -2012, organized by Anna University of Technology, Coimbatore on 08th -09th March 2012.

 Usual Application of SERQUAL and Divergent Quality in the National Level Conference on Advances in Management Practices and Business Culture, organized by Sri Krishna Arts and Science College , Coimbatore on 25th February 2012

 Services of Retail Banking in Rural Market- A Reliability and Factor Analysis in the International Conference on Contemporary Emerging Trends in Management, organized by Anna University of Technology, Madurai on February 13th-14th 2012.

 Capital Structure trade-off or packing order theory: A Dynamic framework of India in the National Seminar on Recent Trends in Management organized by Sreenivasa Institute Technology and Management Studies, Chitoor on 28th December 2011

 Measuring Quality of E-Tailing services in rural India : A Comparative study of Krishnagiri and Dharmapuri Districts in the National Conference on Rural marketing and Rural Consumers road map to build vibrant Rural India Organized by Gandhigram Rural Institute, Gandhigram on 18th December 2011

 Liquidity Management :Important for the survival of NBIs and the health of the economy in the International Conference on Financial Markets Organized by PSG Institute of Management, Coimbatore on 29 th December 2011

 An empirical study on the implications of algorithmic
trading & a regulatory policy framework towards its applicability for
Indian markets.in the International Conference on Financial Markets Organized by PSG Institute of Management , Coimbatore on 29 th December 2011

 Micro Finance & its Impact in Economic Development in the International Conference on Competency Building Strategies in Business and Technology for Sustainable Development organized by Sai Ram Institute of Management Studeis Chennai in association with Asian Management Science Association (ASMA) on 22nd & 23rd September 2011

 Ethics in Retailing of Life Insurance Products in the National Seminar Highlighting of Retailing in India Organized by Advanced Management College, Bangalore 25th March 2011

 Food Retail in India-Growth, Growth and More Growth in the National Seminar Highlighting of Retailing in India Organized by Advanced Management College, Bangalore 25th March 2011

 Branding in Retailing in the National Seminar Highlighting of Retailing in India Organized by Advanced Management College, Bangalore 25th March 2011

 The Times of Micro Finance in India in the National Seminar on Emerging Paradigms in Management Research Organized by Sri Ramakrishna Engineering College,Coimbatore on 23rd March 2011

 Service Quality Measurement of Banks in India in the National Seminar on Emerging Paradigms in Management Research Organized by Sri Ramakrishna Engineering College, Coimbatore on 23rd March 2011

 Impact of Global Recession on Export Performance of Indian Textile Industry in the National Seminar on Emerging Paradigms in Management Research Organized by Sri Ramakrishna Engineering College on 23rd March 2011

 Determinants of Capital Structure in the International Seminar on Global Changes of Emergent India- A Management Perspective Organized by Vivekanandha Institute of Information and Management Studies , Tiruchengode on 14th February 2011

 Emergence of E-Tailing in Rural Market and It’s Quality Measures in the International Seminar on Global Changes of Emergent India- A Management Perspective Organized by Vivekanandha Institute of Information and Management Studies , Tiruchengode on 14th February 2011

 Service Quality: Different Measuring Scales and its Criticism in the National Conference on Meta Management , Organized by Department of Management Studeis, Adhiyamaan College of Engineering , Hosur on January 25th 2011

 An Analysis of Capital Structure of Indian Companies in the National Conference on Meta Management , Organized by Department of Management Studies, Adhiyamaan College of Engineering , Hosur on January 25th 2011

 The Hardship of Potential Entrepreneurs in India in the Global Context in the National Conference on Role of Technical and Management Institutions in cultivating Entrepreneurs , Organized by VLBJCET, Coimbatore, 19th September 2009

 Recent Trends of Inward FDI’s and FII’s in Indian Economy – An Empirical Study in the AICTE Sponsored National Seminar on Financial Sector- Contemporary Issues, Organized by Sree Saraswathi Thyagaraja College, Pollachi, 17th September 2009

 Impact of Financial Crisis on Capital Markets in the International Seminar on Recent Trends in Global Biusiness Order- Impact in Asia Organized by Vivekanandha Institute of Information and Management Studies , Tiruchengode on 30th January 2009

 Securitisation- Current Scenario in India in the National Conference on Current Trends in Management jointly organized by SNS College of Technology, Coimbatore and Coimbatore Management Association on 23rd of April 2007

 Impact of Globalisation on BPO industry in India in the National Conference on Strategic Management- Opportunities and Challenges in post era organized by the Department of Management Studies, Periyar University, Salem on 15th & 16th of February 2007.

 Employee engagement – New mantra for corporate sucess in the International Symposium on Global Business Opportunities and Challenges organized by the forum of Commerce, Loyola College,Chennai on 15th & 16th of February 2007

 Viral Marketing- An Interactive Online Promotional Strategy at the International Conference on Global Business and Policy Modelling conducted by Adaikalamatha Institute of Management , Vallam on 21st & 22nd of September 2006.

 Competitive Advantage of Brands in LPG Era at the National Seminar on Contemporary Strategic Management for Indian Corporate in Globalised Era conducted by Karpagam College of Engineering, Coimbatore on 24th of September 2004

 Total Quality Management in Hospitality Industry at the UGC sponsored Two day National Seminar on Emerging Trends in Hospitality Industry conducted by Karpagam Arts and Science College, Coimbatore on 1st and 2nd August 2003

 MIS- The effective tool for Managerial Efficiency at the National Seminar on Advances in Manufacturing Technology 2003 conducted by NSS College of Engineering, Palakkad on 15th and 16th February 2003

Dr. S. Aravinth

Associate Professor

School of Management

Sri Krishna college of Technology

Coimbatore – 641 042

Details of the Paper Presented in the Conferences / Workshops / Seminars

S.No. / Topic of the Paper Presented / Participated / Name of the Programme / Date / Venue
/ “Competitive Advantage of Brands in LPG Era” in One day National Level Seminar in Contemporary Management For Indian Corporate’ In The Globalised Era / 24th September, 2004 / Department of Management Studies,
Karpagam College of Engineering, Coimbatore.
/ Participated in the One day National Level Seminar “Perspectives Of Financial Service In India”. / 4th March, 2005. / Department of Management Studies, Karpagam College of Engineering, Coimbatore.
/ “Emerging Information Systems in Management” In the National Conference on Emerging Intelligent Information Technologies. (Eiit’2005) / 12th and 13th August, 2005. / Karpagam College of Engineering, Coimbatore.
/ “Business Strategies for Promoting Fast Moving Consumer Goods.” In the one day National Level Seminar on Business Strategies For Rural Markets In India / 2nd September. 2005 / Department of Management Studies, Karpagam College of Engineering. Coimbatore
/ “Business and Communication Strategies for Rural Marketing”. In the National Conference On Strategic Planning For Rural. Markets / 1st October, 2005 / Department of Management Studies, PSNA College of Engineering and Technology, Dindigul.
/ “The Bio-Fuel Energy Source of Future” In the one day National Level Seminar Emerging Trends In Management / 7th October, 2005 / School of Management, VLB Janakiammal College of Engineering and Technology.
/

“Corporate Governance the Value on Perspectives and Scaffolding” on a National Conference on Indian Multinationals Opportunities and Challenges

/ 24th and 25th Feb, 2006. / SRM school of Management Associated with Madras Management Association. Chennai.
/

“Creating Corporate Excellence with Innovative Strategies” On a National Conference on Indian Multinationals Opportunities and Challenges

/ 24th and 25th Feb, 2006 / SRM school of Management Associated with Madras Management Association. Chennai.
/

English Talk on “Competitive Advantage and Core Competencies among Organizations.”

/ 12th September
2005 / All India Radio. Coimbatore.
/

Ilaya Bharatham on “The Impact of Media towards the Youths”

/ 14th October
2005 / All India Radio. Coimbatore.
/

Namadhu Ulagam

/ 13th, 20th, 27th of November and 4th of December 2005. / All India Radio. Coimbatore.
/

“Telemarketing – New Shapes” on A National Conference on Trend Mark

/ 29th March, 2006. / Vivekananda Institute of Engg. And Technology.Tiruchengode.
/

National Seminar on “Data Mining For Business Intelligence”

/ 31st March 2006. / Department of Management Studies, Karpagam College of Engineering. Coimbatore
/

Presented a Paper on “Consumer Behaviour and Retail Marketing” on National level conference on Retail Marketing

/ 6th October 2006. / GRD School of Commerce and international Business, Dr.G.R.Damodaran College of Science, Coimbatore.
/ “Perspective Strategies In Brand Management” in the National Conference on Current Trends in Management / 23rd February 2007. / SNS college of Technology, Coimbatore Management Association, Coimbatore.
/ Attended a National Seminar on “Strategic Management For Teachers” By IIM, Bangalore, Sponsored by AICTE. / 20th and 21st of June 2007 / R.L. Institute of Management Studies, Madurai.
/ One day National Level Workshop on “Six Sigma And Quality Management Concepts” / 27th July 2007 / Department of Mechanical Engineering, Karpagam College of Engineering. Coimbatore
/ Presented a Paper on National Seminar on “Corporate Social Responsibility And Ethics” / 21st September, 2007. / Department of Management Studies, Karpagam Arts and Science College, Coimbatore.
/ Presented a paper in the International Seminar on “Changing Roles On Banks” In The Topic “CRM Strategies In Banking” / 10th & 11th January, 2008. / Department of Management Studies, Karpagam Arts and Science College, Coimbatore.
/ Participated in the ISTE-NSTEDB Sponsored “Faculty Awareness Camps On Entrepreneurship” / 28th – 30th June 2008. / Department of Management Studies, Karpagam College of Engineering. Coimbatore.
/ Participated “Seminar on Information retrieval Strategies for Researchers (IRSR) and use of SPSS Packages” / 19th 20th September 2008 / PSG Institute of Management, Coimbatore
/ Participated in the National level workshop on “Research methodology application of research tools and techniques” / 11th 12th February
2009 / Department of Management Studies, Karpagam College of Engineering. Coimbatore.
/ Presented a Paper titled “Services to the brands or the growth from the recession” / 20th August 2009 / Department of Business Management, Tiruppur Kumaran college for Women
/ Presented a Paper titled “Branding and Marketing strategies adapted by marketers to serve customers to retain them” at “Karikadharma 2010” / 12th February 2010 / Sree Narayana Guru Institute of Management Studies, Coimbatore
/ Presented a paper titled “Super Market Retail Formats” / 29th October 2010 / Department of Management Studies, Karpagam College of Engineering. Coimbatore.
/ Presented a paper titled “A study on strategies adapted by third and fourth generation business persons regarding customer satisfaction with reference to pollachi town” “Karikaparampara 2010” / 1st February 2011 / Sree Narayana Guru Institute of Management Studies, Coimbatore
/ Presented the paper titled “Strategic Marketing of Micro finance institutions” on “Contemporary Practices for the success of Indian business” / 4th February 2011 / RVS Faculty of Management, Coimbatore
/ Presented a Paper titled “The way for Business Sustainability in Organization” in the National Conference “Advanced Management Concepts” / 16th December 2011 / RVS Faculty of Management, Coimbatore
/ Presented a Paper titled “the way for business sustainability and growth in Indian manufacturing industries” in National Conference on Innovative Growth Strategies for Competitive Advantage in Manufacturing
Industry / 2nd 3rd March 2012. / KCT School of Business,
Kumaraguru College of Technology, Coimbatore
/ Presented a Paper titled “A study on innovative strategies adapted by third and fourth generation entrepreneurs with reference to the family business” the International Conference – Innovative strategies for Entrepreneurs / 10th,11th May, 2012 / Sakthi Institute of Information and Management Studies, Pollachi, Coimbatore

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