Donate Life Family Circle Rose Dedication Program

Donate Life Rose Parade® Float

Donate Life Family Circle Rose Dedication Program

The Donate Life Family Circle Rose Dedication Programoffers donor families, transplant recipients and candidates, hospitals, transplant centers and organizations nationwide the opportunity to dedicate roses placedon the Donate Life float in the RoseParade, which is watched by tens of millions of people in the U.S. and worldwide on New Year's Day. Each dedicated rose is placed in a vial that carries a unique, personal message of love, hope and remembrance, and honors donors, recipients, and others who have been touched by organ and tissue donation.These dedicated roses form a living memorial and live in a featured design element on the Donate Life float each year, the Family Circle Garden.

We are proud to offer your hospital or transplant center the opportunity to honor families of organ, eye and tissue donors that you have served. The Donate Life roses dedicated by your hospital or transplant center recognize the generosity of donors and their families and demonstrate your organization’s compassion for the families you serve. By your participation, your staff will join in a meaningful tribute that reverently celebrates your role as a vital collaborative partner in the organ and tissue donation process.

By dedicatingroses to organ donors, eye donors, tissue donors, donor families, recipients, transplant candidates and/or staff, your hospital or transplant center becomes an official participant in the Donate Life community’s annual Rose Parade tradition. There are two ways you can participate:

Become a Donate Life Rose Sponsor: Dedicate five or more Donate Life Roses to donors, recipients, patients, their families, and/or your staff.
Host a Donate Life Rose Ceremony: Host a ceremony to for donor families or transplant patients, offering a deeply meaningful experience to families and staff alike.

As the Donate Life float appears on ABC, NBC, Univision, HGTV and other networks on New Year’s Day, donor families, patients and staff will feel overwhelming pride in knowing their dedicated roses are aboard the most celebrated float in the 121-year history of the Rose Parade.

See the following pages for details about each of these opportunities and a commitment form.

Donate Life Rose Sponsor – $250

Dedicate five Donate Life Roses to donors, their families, and/or staff to receive the following benefits:

(5) dedicated roses on the 2010 Donate Life Rose Parade Float:
(5) Donate Life Rose vials to be personalized by your honorees, then returned to beplaced on the float
(5) duplicate Donate Life Rose vials, to be personalized and kept by your honorees
(5) Donate Life Rose tribute cards for the recipients of your dedications. Cover features an artist’s rendering of the 2010 Donate Life Rose Parade Float
A beautifully framed Donate Life Family Circle certificate reading:
Your Hospital/Transplant Center honors our organ, eye and tissue donors for their decision to donate life
(5) blank certificates and a certificate template to create your own beautiful personalized certificates
(1)box blank note cards featuring the artist’s rendering of the 2010 Donate Life Rose Parade Float, “New Life Rises”
Hospital/Transplant Center recognized as a Donate Life Rose Hospital/Transplant Center:
Hospital/Transplant Center name and URL posted to Family Circle section of Donate Life float website,
With 20 or more dedicated roses, Hospital/Transplant Center recognized as a Donate Life Rose Parade Float Hospital Sponsor:
Hospital/Transplant Center name and URL posted to Official Partners section of Donate Life float website,
Hospital/Transplant Center name listed among Official Sponsors in Rose Parade souvenir program advertisement

Additional Rose Dedications $15 Each:Honor all of your donors or recipients from the last year with additional dedications. As above, each rose is offered in duplicate and comes with a tribute card and a blank certificate ready for personalizing.

Donate Life Rose Ceremonies

In addition to dedicating roses, you may wish to replicate a best practice of hospitals and transplant centersnationwide by hosting a Donate Life Rose Ceremony. These special events offer enormous opportunity for meaning, teamwork and collaboration.

The Rose Ceremony was more powerful than I could have imagined. The Donate Life Family Circle Program gave our hospital and OPO a way to collaborate in order to honor our donor families.”

- Gerald T. Kozai, CEO, St. Francis Medical Center

Freeman’s fundraising for their Donate Life Rose Ceremony created an atmosphere of participation and team effort throughout the entire hospital, from maintenance staff through nursing staff to the CEO. All hospital staff and guests had the opportunity to be a part of this very special tribute.

- Cathy Lucchi, Hospital Services Coordinator, Midwest Transplant Network

We give our donor families a replica of the rose that goes on the float. It’s difficult to describe how moving it is when they look at the rose or the meaning they find in it, and it’s equally meaningful for the hospital staff who attend.

- Bonnie Kass, Vice President and Chief Nurse Executive, HuntingtonHospital

Your gift of roses offers the families you serve the opportunity to personally participate in the Donate Life Rose Parade Float and the magical Rose Parade experience. For your organization, the program can earn media recognition for your outstanding work to inspire others to donate life and boost morale during the holiday season.

See the following page for best practices to help you plan your Donate Life Rose Ceremony.

Best Practices: Donate Life Rose Ceremonies

St. Francis Medical Center, Lynwood, CA

St. Francis Medical Center in Los Angeles dedicated Donate Life Roses to all 22 of their donors from 2006. They hosted their Donate Life Rose Ceremony in April to celebrate National Donate Life Month at the hospital. The local OPO, OneLegacy, mailed an invitation in early April to the St. Francis donor families and followed up with phone calls. Of the 22 families invited, more than 100 people attended in memory of 12 donors.

Ceremony held in April for National Donate Life Month
Staged in the hospital’s auditorium and decorated with soft light and roses
A sister from the Catholic hospital said a prayer in memory of the donors
A representative from each family lit a candle in memory of their loved one
Donate Life Rose vials were filled with a fresh red rose
Hospital CEO presented personalized certificates to the families and an OPO representative handed the families their roses
A photograph was taken of each family holding their certificate and rose, standing with the hospital CEO
Ceremony was held at 5pm; hot appetizers, desserts and punch were served
Hospital staff, especially from the ICU and ER, were encouraged to attend

HuntingtonHospital, Pasadena, CA

Each December since 2006, HuntingtonHospitalhas dedicated roses in honor of all of that year’s donors as well as all hospital staff personally touched by donation. The hospital plans the program, contacts their families, and invites the OPO and media.

Ceremony is held within two weeks of Christmas
Ceremony was held at the hospital at 4pm
Replica vials are filled with fresh roses
CEOs of both the hospital and the OPO speak at the beginning of the program and hand the roses to the families
The hospital photographer took photos of the event for their newsletter
Hospital staff were invited to attend
The region’s largest Spanish-language daily newspaper published a photo from the event

Best Practices: Donate Life Rose Ceremonies

Freeman Health System and
St. JohnsMedicalCenter, Joplin, Mo.

Since 2007, competing hospitals Freeman Health System and St. Johns Medical Center of Joplin, Mo.have collaborated to honor their organ, eye and tissue donors. The hospitals work closely with their OPO, Midwest Transplant Network, and Heartland Lions Eye Bank to coordinate the event.

Ceremony held in early December
Each Hospital honors all organ, eye and tissue donors from the previous year
Mailed invitations are followed up with phone calls to explain that their loved ones are being honored
Leadership of all involved parties were challenged to share responsibility for refreshments and roses
Hospitals alternate hosting the ceremony
CEOs from both hospitals, Midwest TransplantNetwork and Heartland Lions Eye Bank welcome those in attendance and thank them for their generosity
Director of Clinical Operations for Freeman and Director of Clinical Care Services for St. John’s hand out roses and certificates
Participation of local float riders and floragraph families as applicable
In 2008, mediacoverage of ceremony on two television stations and an extensive article in the Joplin Globe

Best Practices: Fundraising

Freeman Health Systems, Joplin, Mo

Freeman Health Systems held two separate fundraisers to raise money for their participation in the Donate Life Family Circle program. Both fundraisers provided excellent means to engage everyone throughout the hospital to honor their donor families in this meaningful way. From Maintenance to General Surgery,staff participated and felt fully engaged and proud to participate.

Donate Life Rose Tree

Freeman Health Systems set up a Christmas tree in their lobby and gave staff and visitors the opportunity to dedicate a silk rose on the tree.

Rose tree was located in the lobby right outside the gift shop
Staff and visitors could go into gift shop and dedicate a rose on the tree. $50 for a silk rose and $25 for a rose bud
Those dedicating silk roses placed them on the Christmas tree
Tree was decorated with silk roses, ribbons and Family Circle ornaments
Mounted poster explaining the fundraiser and featuring the 2009 Donate Life float rendering was displayed on an easel next to the tree

Chili Cook Off

Freeman Health System held a Chili Cook Off outside their cafeteria, with all units invited to submit entries.

Cook Off held outside cafeteria
Small crock pot of chili required for judging
Chili judged and small prizes awarded
Critical Care Unit made large quantity of chili and desserts for sale outside the cafeteria with support from Food Services
Several hundred dollars raised towards the rose dedications and ceremony

Yes!We wish to join hospitals and transplant centers nationwide
as a participant in the Donate Life Family Circle Rose Dedication Program.

Name of Hospital/Transplant Center

Contact Name

Contact Title

Address

City State Zip

Name of Hospital/Transplant Center as it should appear on your framed certificate:

Qty / Each / Total
Donate Life Rose Dedications (first five) / 5 / NA / $ / 250
Donate Life Rose Dedications (additional) / $15 / $
Total / NA / $

We plan to order supplementary roses between October 1 and December 20 once we are able to project the number of donors for the calendar year. Without making a firm commitment, we estimate ordering an additional Donate Life Roses.

We are interested in hosting a Donate Life Rose Ceremony.
Please send us information to help guide our event planning.

Enclosed is my check payable to Donate Life Rose Parade Float

Please charge my credit card:VISAMasterCardAmex

Credit Card #Exp

Name on CardSignature

Note: Your credit card statement will show a charge to “OneLegacy,” the Southern California organ and tissue recovery organization that coordinates the Donate Life Rose Parade Float campaign.

Please mail (address below) or fax (213-633-1655) this document by September 30, 2009.

The Donate Life Family Circle Rose Dedication Program is coordinated by OneLegacy, a 501(c)3 non-profit organization, Tax ID #95-3138799.

Donations are tax-deductible to the maximum extent allowed by law.

Supplementary Order Form for Donate Life Roses

This form is to be used only by hospitals that have committed to
dedicate Donate Life Roses by the September 30 deadline.