* Whooty Watchers E-Force*
E- Force –
In addition to having foot soldiers have the option for executing campaigns online for points, 3 e-force team members will be given specific missions to help spread awareness in the targeted markets and to assist in the overall buzz of the project.
KEY INFO / RESOURCES
· Widget Link: Use ONLY this direct link to the widget/banner:
(Link To be supplied )
o We can track the click-through rate with this link and it is important to measure your campaign’s success
· o Have your friends use it – listen to their feedback about the song and promotion.
· Get Familiar with edubb!
http://myspace.com/edubbonline
http://whootyshop.com
http://whootygirls.com
Ex. “ Whooty Watcher report”
IMPORTANT DATES
( Dates of other media releases, and other marketing and publicity will be our primary focus days )
· 4PM EST on Each Friday starting October 30th, 2009: First Online Campaign Status Report Due
· 4PM EST on
December 1st, 2009 Campaign Deadline – Final Report & Photos Due
Status updates: Late weekly updates and final reports will impact your final stipend!
CAMPAIGN DETAILS
CAMPAIGN GOAL:
· Promote Edubb’s new single “Whooty” , contest awareness, whooty watching awareness, internet buzz, show date, etc
CONSUMER TARGETS:
· Top 40 listeners
· Hip hop fans
· Ages 18-60
· Fans of
Local Targets:
Event Sites, local forums and local chat rooms.
PERSONAL SOCIAL NETWORKS and CHAT ROOM BUZZ:
· Send out tweets in your natural voice talking about Whooty Watching.
· Mention the fact you are on Whooty Watch often, once a day is good, you don’t need to overdo it and make it appear spam-like !.
· There will be specific dates on Twitter and we will provide a specific list of those to follow and “Tweet @”
· Gmail
· Leave a link to the widget/buy link as your status with a message i.e. “Are you a Whooty?”
o E-mail your friends with the link to the “Whooty Watch, edubb, etc… and why they should do it. Ask for their feedback.
· When you update your status throughout the day mention “Whooty”. You do not have to do this every day but maybe every few days.
o You don’t have to include a link if a page will not accept it – simply taking a screenshot is a HUGE help!
· Myspace/Buzznet
o Send out the HTML widget as a bulletin, talking up Edubb / “Whooty” to your friends. Talk about the ______, your positive take on the tunes and ______o Find fans of hiphop on Myspace and direct message them with a message. “Hey, saw you like hiphop, We are looking for Whooty Watchers to post their photos of Whooties .”
· Find popular hip hop artists on Myspace and leave the widget/banner on their page and talk about the Whooty Watch..
· Point out Whooties as you see them and call them out!
· LiveJournal & Other social sites
If there are other sites that you use on a daily basis then think of ways to promote the banner to your friends and then expand from your group of friends .
Here is a list of several communities that have forums, bulletin posts and places for you to interact with others in the community.
Fubar
Purevolume
USA4real
Hiphop forums
Eventful
Hi5
MuZU
Internet radio stations
IRC chats
Aol Chat
DJ mix websites
http://www.hardcorejamz.com
www.clubratingz.com
www.metromix.com
OTHER ONLINE COMMUNITIES and CHATROOMS:
· Google Edubb or Whooty hiphop forums and post about Whooty on relevant articles linking to the banner.
· Target hiphop social networking pages/message boards
o Leave the widget as comments and direct message other hiphop fans
o Work outside of your social pages, the campaign should reach A LOT of people, not just your friends
· Post online wherever it makes sense for the campaign
· Make your messages and online chat work natural, not like a sales pitch. Relax with it !
There will be rules to follow on link posting, but the mere question alone will insight curiosity that will prompt others to seek the music out.
Each chat session will need to last at least 10 – 20 minutes per session in order for it not to be mistaken for spamming. You can be in multiple chatrooms at once but do not do so much it confuses whats going on.
Engaging in Chats online with other online chatters.
Asking the question:
Are you a whooty? Any Whooties out there?
Ask a specific member of the chat. . Talk about something current with the group you just saw on youtube and thought it was funny / interesting etc…
Get the conversation going. If no one picks up on it.. Leave it alone and do not over do it.
·
WEEKLY STATUS REPORTS:
· A brief synopsis of what you did for the week (can be 1-2 paragraphs) – information should include:
· Did anyone mention downloading the music or posting any pictures or Whooty or any other feedback?
·
o What feedback have you heard about the book/widget?
o What pages / Chatrooms have been most receptive to the promotion?
o Any other information that you can share about the campaign
· A photo album link with screenshots of your work
o A brief description of each photo is requested explaining where the comment was left unless it is obvious (i.e. MySpace, FaceBook, etc.)
o You can easily add a description using Snapfish
· Keep track of the places where you leave comments or banners, save a list of URL’s to include in your final report
FINAL REPORT:
· Final report form included below
o PLEASE NOTE QUESTION 6
· Include all screenshots
IMPRESSIONS
Impressions will be tracked and the E-force member with the highest impressions and click through r
TURNING IN YOUR FINAL REPORT
· Delete all the promo info above
· E-mail your WRITTEN REPORT AND LINK TO SCREEN SHOTS
· EMAIL SUBJECT LINE:
FINAL REPORT FORM
Edubb – Whooty ONLINE CAMPAIGN *******************************
PASTE YOUR PHOTO ALBUM LINK HERE:
1. What websites or blogs were most effective in promoting Edubb/Whooty & the widget? Why?
2. What social networking sites were most effective in promoting the release Edubb/ Whooty ? Why?
3. What level of awareness did you feel existed for Edubb / Whooty? prior to the online campaign? What was the level awareness after your online activities?
4. What were some of the more positive comments you saw posted about Edubb / Whooty.
5. What were some of the more negative comments you saw posted about Edubb / Whooty.
6. Please copy and paste all direct links to any blogs or sites where you were able to post banners or leave comments promoting the group. List out everywhere you posted comments, status updates, emails, blog posts, what chat sites you targeted etc.