RECRUITMENT INFORMATION PACK

Digital Co-ordinator - 6 Months’ Maternity Cover – Full time

Salary:c£23,000 per annum

WELCOME

Thank you for your interest in joining the team at Metanoia Institute. This pack should give you all of the information you need to help you find out more about us and the key role of this post.

ABOUT YOU

There's lots of information in the Job Description itself but in brief we are seeking to appoint a Digital Co-ordinator for 6 Months’ Maternity Cover. The Individual will develop and support Metanoia Institute’s digital marketing strategy by implementing integrated digital marketing campaigns that help to raise awareness and drive engagement.

This position is responsible for promoting the brand online utilising social media, e-mail and other digital marketing communications as well as driving the continual development of Metanoia Institute’s website; ensuring we are fully SEO optimised, and also being the champion for digital engagement; helping colleagues understand the value of digital communications and to train and enthuse colleagues to be confident using some of the tools themselves. The post holder will also be in charge of programming using HTML, and also managing Moodle (VLE) in an academic context.

The post-holder will provide efficient and effective support to Faculty Heads in implementing Metanoia Institute’s social media strategy and by monitoring and reporting across the organisation and liaison with staff responsible for web content is a key part of the role

You will have good IT skills with experience of using complex databases such as CRM, Moodle in an academic context, as well as good interpersonal

OUR CULTURE

Our total number of staff is around 100 people which includes support staff, Tutors and Counsellors. This means we are still small enough to make decisions quickly, seize opportunities when they arise and behave in an entrepreneurial but professional way. It makes working for Metanoia Institute exciting, vibrant and dynamic but it also means that if you are someone who prefers to be given an answer rather than help create the solution then you might not enjoy how we work.

WHAT WE DO

We were founded in the early 1980s and were among the first organisations in the UK to offer humanistically oriented professional training programmes.

Metanoia Institute is a well-established educational charity, specialising in the professional training programmes for counsellors, psychotherapists, counselling psychologists, supervisors, coaches and organisational development consultants

At Metanoia, all our approaches offer a broad basis from which to develop a personal style. We emphasise the importance of developing a sound therapeutic relationship that can support and challenge the client according to the context.

Psychotherapy outcome research and the experience of practitioners in the field suggest that no single psychotherapy or counselling approach is significantly more effective than any other approach, and all have something to offer the clinician. It is the nature of the problem, the personality of the client and the setting of the therapy that call for a particular approach.

Increasingly clinicians are required to be flexible and responsive to the specific requirements of the context in which they work and to tailor the delivery of psychotherapy to the needs of a particular client within the particular context. In particular, according to the research, it is the quality of the therapeutic relationship that is key in determining the success of the therapy.

All our training courses combine a focus on the therapeutic relationship with a sound and coherent theoretical basis that can be flexible and responsive to client needs.

OURMISSION/VISION, ETHOS AND VALUES

Vision:

Excellence in counselling, counselling psychology, applied psychology and psychotherapy.

Mission 2015-2020

  • To offer teaching, training and lifelong learning of the highest quality.
  • To provide students with a theoretical and practical framework on which to base a professional and ethical practice in their chosen area of work.
  • To enhance the Institute's reputation for excellence in practice-based research and scholarship.
  • To offer practitioner training within a supportive and inclusive environment.
  • To provide accessible and effective educational and clinical services to the wider community.
  • To develop a research active culture.

Ethos and Values

It is Metanoia's policy to treat students, prospective students and employees in the same way.

The Institute will not discriminate on the grounds of sex, marital status, ethnic origin, colour, religion, nationality, disability or any other grounds of discrimination not prohibited by legislation such as sexual orientation, age etc.

All our training programmes are open to all people, subject to availability, regardless of gender, sexual orientation, race, marital status, religion or disability, provided they meet the required entry qualifications.

APPLICATION PROCESS

Please apply through send your CV/application form to Please attach your CV and a supporting statement together as one document.

Closing date: Midday;Monday24th October 2016

Interview date: WC; TBC

JOB DESCRIPTION

Job Title:Digital Co-ordinator – 6 Months’ Maternity Cover

Hours:Full time, 35 hours a week

Location:13 North Common Road, Ealing London W5 2QB

Responsible to:Head of Quality Assurance

Type of Employment:Fixed Term Contract

Main purpose of the job
We are seeking to appoint a Digital Co-ordinator for 6 Months’ Maternity Cover. The Individual will develop and support Metanoia Institute’s digital marketing strategy by implementing integrated digital marketing campaigns that help to raise awareness and drive engagement.
This position is responsible for promoting the brand online utilising social media, e-mail and other digital marketing communications as well as driving the continual development of Metanoia Institute’s website; ensuring we are fully SEO optimised, and also being the champion for digital engagement; helping colleagues understand the value of digital communications and to train and enthuse colleagues to be confident using some of the tools themselves. The post holder will also be in charge of programming using HTML, and also managing Moodle (VLE) in an academic context.
The post-holder will provide efficient and effective support to Faculty Heads in implementing Metanoia Institute’s social media strategy and by monitoring and reporting across the organisation and liaison with staff responsible for web content is a key part of the role
You will have good IT skills with experience of using complex databases such as CRM, Moodle in an academic context, as well as good interpersonal, oral and written communication skills.
Key areas of responsibility
  1. Work with internal teams to create valuable content and also manage the creation and uploading of engaging content on to the website in order to increase traffic.
  1. Support staff and students in the use of the Metanoia Institute's Moodle-based virtual learning environment.
  1. Maintain and update content on the virtual learning environment
  1. Use Google Analytics to report on all traffic acquisition activities in order to provide insight to key internal stakeholders.
  1. Support colleagues, external partners and learners in the effective use of Moodle.
  1. To develop and maintain an outstanding/leading edge web site for the Institute, overseeing database development, technical programming, web site design, and daily operations. To monitor, improve, and update the performance of the web site, editing, adding and removing content as appropriate
  1. Work with external and internal colleagues to develop and improve the functionality of the website and user experience.
  1. Support the marketing sub-group to devise integrated campaigns, delivering online tactics of a campaign, whilst maintaining a flexible approach to work on offline tactics when required.
  1. Manage and own the Institutes Social Media accounts, utilising social media planning tools.
  1. Monitor social media activity for Metanoia Institute mentions and customer service/ reputational issues.
  1. To help deliver and create content to share across online channels including
Facebook posts, LinkedIn and writing tweets.
  1. To build web applications using open source components or custom scripting using PHP, mySQL and related web technologies such as Jquery.
  1. To update information contained on Metanoia Institute’s web site or in databases linked to the site and check the links on the site regularly to make sure that they are still working and that the information they provide is still current.

Other Duties
  • To carry out any other tasks that may be reasonably requested.
  • To be act as an ambassador for Metanoia at all times, upholding its values and professional standards when liaising with external bodies, attending external events, conferences or seminars.
  • Keeping skills up-to date on complying will all Metanoia Institute policies and guidelines (i.e. Health & Safely, Data Protection, Equality & Diversity etc.).

PERSON SPECIFICATION

Essential / Highly Desirable / How Assessed
Qualifications
  1. Educated to degree level in business, marketing or a related discipline.
  1. Educated to post-graduate level.
/  /  / CV
Certificates
Knowledge and Experience
Three years of marketing experience, preferably in a HE environment. /  / Supporting Statement
CV
Interview
Reference
Strong background in digital marketing across email, web, social media and Moodle. / 
Experience of publishing corporate content on social media. / 
Experience of managing and developing a company's Social Media presence. / 
Skills & Abilities
In-depth understanding of content management systems as well as good knowledge of HTML. / 
Familiarity with Moodle as a virtual learning environment used by educational organisations (Desirable) / 
Self-directed and able to prioritise and work effectively under own initiative / 
Excellent inter-personal and communication skills, both written and oral. / 
A solid understanding of SEO and n depth knowledge of Google Analytics. /  / Supporting Statement
CV
Interview
Reference
Able to work with senior stakeholders across the Institute.
An appreciation of digital measurement tools and their importance / 
Computer literacy and good administrative skills / 
Punctuality and reliability in delivering tasks on time / 
Attitudes and Values
Time flexibility and availability
To work in accordance with Metanoia’s Equal opportunities Policy, Codes of Ethics and professional Practice, Complaints Procedures and Health and Safety Policy. / 
 / Supporting Statement
CV
Interview

METANOIA INSTITUTE: STAFF BENEFITS

Staff Benefits Include:

Annual Leave / On appointment - 20 working days
After 1 years’ service - 25 working daysholidays
At 5 years’ service - 28 working days
At 10 years’ + service - 30 working days
plus general/public holidays
Childcare Vouchers / Savings made by buying childcare vouchers through a salary sacrifice scheme, which means less tax and NI is paid
Group Pension / Provided by Scottish Widows. Payments can be through salary sacrifice, which means savings made on tax and NI will be added to the total contribution. Eligible after completion of 3 months service
Season Ticket Loan / Interest-free loan to staff for purchasing a season ticket for travel to work. Eligible after successful completion of probation

Page 1 of 8