Product Planning

  1. Explain the difference between a product and a service. Include examples of each
  1. Define Product Planning
  1. What three things should be considered when planning a product?
  1. What does product planning begin with?
  1. What kinds of data are collected for market research?
  1. Why would a company want to conduct market research?
  1. How do businesses use market research?
  1. Why should businesses care about trends emerging within their market?
  1. What uncontrollable factors affect product planning?

MOVIE DISTRIBUTION

  1. Why does the movie industry thrive during tough economic times?
  1. Where do ideas for new movies come from?
  1. What are the seven steps of the movie development process?
  1. What or who is included in the movie “package”?
  1. What is the role of the producer?
  1. What is the role of the director?
  1. What types of issues are considered production dangers?
  1. What is included in post-production of a movie?
  1. Explain continuity.
  1. What is a trailer and where did it get its name?
  1. What are dailies and how can their affect the promotion of a movie?
  1. Explain the marketing timeline for a movie.
  1. What are marketing dangers for the movie industry?

SPORTS DISTRIBUTION

  1. What is a place decision?
  1. What is the first step in determining the type of customer you have?
  1. What is a channel of distribution?
  1. Explain the difference between direct and indirect distribution.
  1. What makes the distribution of sports and entertainment different from traditional distribution?
  1. How can fan involvement affect the sports and entertainment industry?
  1. What features are included in new stadiums to attract fans?
  1. How are new stadiums paid for?
  1. What is the goal of a stadium?
  1. Explain broadcasting rights and rights to distribution.
  1. What is the benefit of having media rights?

SOCIAL MEDIA

  1. List four types of online media.
  1. Why should a sports and entertainment business or organization have a website?
  1. What is social media?
  1. What is user generated content?
  1. Why is social media important in the sports and entertainment industries?
  1. What is a blog and how is it different from a traditional website?
  1. How do celebrities use social media?
  1. What are the pros of social media?
  1. What are the cons of social media?

LICENSING

  1. What is licensing?
  1. Why is licensing important?
  1. Licensing is not…..
  1. What is a licensor?
  1. What is a licensee?
  1. What is the most commonly licensed product? Explain why.
  1. How do licensors get paid?
  1. What is a guarantee?
  1. What is a royalty?
  1. What are the advantages and disadvantages of being a licensor?
  1. What is a trademark?
  1. Explain trade dress and how businesses use it to represent their brand.
  1. What is trademark infringement?

BRANDING

  1. Define a brand.
  1. What is a brand name?
  1. What is a trade name?
  1. What is a logo and how does it affect the brand?
  1. What is a trade character?
  1. Explain brand equity and why is it important to a brand?
  1. What are the three different types of brand strategies?
  1. Define multi-product branding.
  1. Define multi-brand branding.
  1. Define co-branding.
  1. What is a private distributer brand?
  2. What is rebranding?
  1. Why might a company want to re-brand itself?

PRODUCT PLACEMENT

  1. Define product placement.
  1. How can a brand be incorporated into a movie or TV show?
  1. Explain brand integration.

CAREER PLANNING

  1. Define the following terms:

1)Full-time job -

2)Career -

3)Networking -

4)Internship -

5)Entry-level Job -

6)Skill -

7)Ability -

8)Aptitude -

9)Personality -

10)Interests -

11)Values -

  1. What is self-awareness?
  1. How is work changing for your generation?
  1. Where can you find written resources for finding a job?
  1. What is a resume?
  1. What are the parts of a resume?
  1. How long should a resume be?
  1. What is the most common type of resume?
  1. What is a cover letter and why is it important?

PRODUCT DEVELOPMENT

  1. What are the four stages of the product life cycle?
  1. Explain each stage.
  1. How can a business extend the product life cycle?
  1. Define market research.
  1. What are the five steps of market research?
  1. Explain the difference between primary and secondary research?
  1. What is data?

SPONSORSHIP AND ENDORESMENT

  1. What is sponsorship?
  1. What type of promotion is sponsorship?
  1. What is endorsement?
  1. How are sponsorship and endorsement different?

THE SALES PROCESS

  1. What is selling?
  1. How is personal selling different from selling?
  1. What is the key characteristic of personal selling?
  1. Where does personal selling take place?
  1. What are the seven steps of the selling process? Explain each.