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TIMOTHY G. DORR

Box 573 203-858-1619

Norwalk, CT

TECHNOLOGY INDUSTRY MARKETING EXECUTIVE

Expertise in Strategy, Tactics & Action to Ensure the Success of New Products, Services & Enterprises

Columbia MBA and 15+ years of traditional and new economy marketing, branding and advertising experience across diverse business and consumer markets. Excel in aligning consumer perceptions, business strategy, marketing creativity, technology, and operational resources to achieve extraordinary results. Core competencies:

Created sound business models, well-defined market targets and ROI metrics that guide marketing spending to build revenue and market share through traditional and Web-based marketing channels.

Promoted innovative thinking, new business strategies and change management/process reengineering to migrate businesses to the new ‘brick and click’ Internet business and CRM models.

Built top-flight marketing teams by providing the personal leadership, challenging creative environment, technical and strategic support necessary to attract and retain top talent to achieve optimal results.

PROFESSIONAL EXPERIENCE:

VICE PRESIDENT OF MARKETING –Creditek, Parsippany, New Jersey2001 to Present

Senior Marketing Executive of a $60 million VC backed outsourced A/R management services provider catering to the consumer products and healthcare sectors. Engaged in parallel strategies of creating fundamental marketing and business development discipline while building a complete new service offering that would allow the firm to offer value added end-to-end client solutions. Report to the CEO.

Corporate Direction & Brand Image

  • Integrated “C level” business needs into the development of market-focused product and sales strategies.
  • Identified and led developmental efforts to build a comprehensive portfolio of products, services and value that will diversify the company beyond credit/collections into a finance/accounting shared services platform.
  • Devised and launched an aggressive industry, media and public relations initiative to build market awareness for the newly-appointed CEO to promote the corporation’s new vision, direction and value proposition.

Multimedia Marketing & Business Development

  • Established the groundwork for a complete redesign of the corporate website with doorways and customized messaging geared to multi-faceted executive decision-makers in finance, credit, operations and technology.
  • Partnered with leading trade publications to develop collaborative editorial content with tie-in advertising that maximized exposure while stretching limited advertising dollars.
  • Identified alternative sources for lead generation and sales support, creating opt-in email and traditional direct marketing to complement existing telemarketing tools. Increased the sales pipeline by up to 27% in six months.

VICE PRESIDENT OF MARKETING – Teltrust Inc., New York, New York2000 to 2001

Built a formal marketing organization and led an expansion initiative for a VC-backed outsourced call center service provider for telecom and customer service entities. Given full responsibility for strategy, communications, marketing, advertising, promotions/events and sales support. Realigned product development and sales strategies around key customer and market opportunities. Recruited a five-person marketing team and 30-person lead development group. Business was liquidated in 2001 by asset-backed creditors.

Market Strategy & New Business Development

  • Reversed declining sales by expanding into emerging markets. Positioned company to achieve $90 million in 2000 revenues with a clear pathway to $175 million in 2001.
  • Outlined a forward marketing strategy, and changed the mindset of operations to a market-focused philosophy.
  • Led strategic analysis of CRM industry to determine targets, customer entry points, and competitive advantages.
  • Introduced an eCRM solution using telephone, email, web-based interactive chat and VoIP.
  • Partnered with ad and PR firms to promote corporate and product “buzz” in industry, investment and technology arenas. Gained exposure through Forbes ad campaign and frequency of online/offline communications.
  • Automated customer profiling and analysis tools to improve the quality of lead generation and marketing efforts.

SENIOR ASSOCIATE – Center for Concept Development, Princeton, New Jersey1998 to 2000

Joined a niche sales force automation and product development consulting firm to offer clients unique technology and marketing insight in addressing issues that impacted business development, marketing and sales.

Technology Marketing

Software Development Company – Created marketing and brand positioning strategy, selected Marcom agency and helped target major retail customer base for pre-IPO company with a breakthrough supply chain product.

Event Management Firm – Identified a market-ready ASP teamware solution to enhance communications across multiple sites and employees. Led user training and support for 20+ employees.

VICE PRESIDENT OF CLIENT SERVICES – Omni International Consulting, Stamford, Connecticut1993 to 1998

Provided advisory and marketing services to promote technology transfer and commercialization, and joint US/Asia partnerships across technology, manufacturing and services. Outlined business models, marketing and business development and pricing/positioning tactics. Ventures were put on hold due to volatile economic conditions in Asia.

Multimedia Marketing & Technology Investments

  • Designed and launched a series of business development initiatives leveraging Internet ‘one to one’ Marketing, Direct Mail, Contact Management and Sales Lead Programming to jumpstart sales and marketing efforts.
  • Launched a go to market strategy including advertising, trade shows and supporting collaterals that allowed telecommunications company to capitalize on licensing their technology for use in multiple applications.
  • Created a compelling growth strategy that led to $2+ million in mezzanine funding for Quadlogic, a digital, remotely readable, meter manufacturer capitalizing on deregulation of the utility industry.
  • Conducted a top to bottom business assessment on behalf of the investor group of a telecommunications handset manufacturer (competitor to Motorola). Identified new and alternative markets for technology licensing.

EXECUTIVE VICE PRESIDENT – TBWA Advertising, New York, New York1989 to 1993

Leveraged consumer products industry expertise to launch a start-up promotions entity allowing this $250 million ad agency to capitalize on the amalgamation of advertising and promotions. Created an integrated strategy, fostered a philosophical shift in the corporate culture and led business development programs to change customer mindset.

New Venture Start-Up & Advertising/Promotion Campaigns

  • Launched the Promotions Group, capturing $3 million in fees within two years including multi-million dollar contracts with USA Today, E! Magazine and Beverage Media.
  • Executed an advertising/promotion campaign for Air France with promotional tie-ins with their global partners.
  • Crafted a new image and employee communication/motivation program for Air France’s US operation.
  • Provided marketing direction and collateral support for Absolut Vodka (Carillon Importers).

Early Career Experience in Marketing, Advertising and Brand Management across the consumer products and financial services. Honed experience in highly competitive B2B and B2C marketing for high-end goods and services. Built top performing teams and directed marketing agency relationships. Managed budgets exceeding $25 million.

Product Development, Sales & Marketing

  • Designed new entry, flanker and segmentation strategies to win 15% market share for premium products.
  • Spearheaded one of the first banking industry “giveaways” as an effective strategy in cross-selling products.
  • Cut the product development time to market by 30%+. Led numerous successful new product introductions.
  • Compiled customer profiling information and coordinated analysis to determine the value of promotions.

Domestic & International Product Positioning

  • Turned around a $70 million division of Hiram Walker/Allied Lyons to divest it at a significantly higher multiple.
  • Drove 50% of National Distillers $400 million revenue. Assisted in integration with The Jim Beam Company.
  • Redefined the North America marketing strategy for Whitbread/Cutty Sark Scotch by using innovative consumer tie-ins and promotions coupled with in-store promotions to accelerate sales and brand recognition.

EDUCATION: MBA, Harriman Scholar, Columbia University/ BBA, Dean’s List, University of Oregon [RS1]

[RS1]1 Everyone has an opinion about whether or not to date education. If you feel more comfortable, I agree with dropping the dates.