How will we sell your property?

Interactive Marketing / E-Commerce

Advantages of Online Real Estate Marketing

There are several reason why marketing online has become extremely important to the competitive real estate agent.

  • 75% of homebuyers use the Internet for research and to search for listings and services
  • Internet homebuyers make better clients
  • It saves time and is more cost effective than most traditional forms of marketing

Millions of Homebuyers Hit the Internet for Information

Nearly 70,000 new people are getting Internet access every day. Studies also show that the average homebuyer is also getting younger, and increasingly grew up with the Internet.

Online Marketing Saves Time and is Cost Effective

In addition to the huge audience of excellent prospective clients, the Internet offers both convenience and cost effectiveness that traditional media cannot. Web sites are more engaging and informative than even the best brochures. Emails make it easier to keep in touch with existing clients.

HVLiving.com, WhereIsMyDreamHome.com, KW.com & KWCV.com

These websites have become our most powerful marketing tool. In fact, they outperform print advertising as the preferred method of finding a home, selling twice as much property.

Realtor.com Marketing

The site provides home sellers with the Internet's largest marketplace to reach more than 5.5 million consumers per month. Our Realtor.com marketing presence makes us the realtor of choice in the HudsonValley! Benefits include:

  • #1 visited Real Estate website in the world
  • Viewable information available 24/7
  • Customized message to reach your target market
  • Featured Homes spot attracts targeted home searches to your property
  • Provide virtual tours which let shoppers walk through your home without disturbing you
  • Showcases home listings with additional property photos and information
  • Large footprint banner on the Search Results Page ensures listings stand out
  • Drives traffic to open houses with up-to-the-date information
  • Presents dynamic, attention-grabbing information through scrolling text

Internet Advertising

We are listed on the first page of almost every search engine including, Google, MSN, Lycos, and Altavista. This will bring an invaluable amount of traffic to your home and help maximize your exposure.

Email Campaigns

We can target your home to a group of people that are currently looking to buy a home just like yours.

Virtual Tours

  • 360 Virtual Toursenable buyers to appreciate every room & detail of your property
  • Creating stunning, feature-rich Internet, CD and diskette based virtual tours for listings

with floor plans and hot spots with up to 50 scenes per tour with unlimited text on every scenestreaming voice

  • The ability to email or page me directly from the tour
  • Create stunning neighborhood toursin open houses
  • Display and link the tours to your website and to national web portals such as Realtor.com, Homes.com, Homeseekers, etc.

Networking Exposure

Multiple Listing Service (MLS)

The Multiple Listing Service (MLS) is still the best marketing for your home: while 8% of buyers find their home through an ad and 15% from a yard sign, a whopping 64% find the home they eventually buy from an agent through the (MLS). Having your home on the Multiple Listing Service is by far the most effective marketing you can do.

  • MLS is used by over 5000 Agents & 500 offices in Orange & Rockland Counties
  • Other Realtors are the most viable pool of potential buyers available.
  • Fastest way to reach the largest number of buyers
  • More ExposuremeansMore Potential Buyers means More Viewings which means More Offers resulting in Top Dollar in Less Time!

Broker Reciprocity

It is a business program where brokers grant each other permission to display their listings on each others' web sites. Brokers who participate in the program can display all active listings of all participating members of the program.

Benefits Include:
  • Dynamic Content, creates a draw for new prospects to visit the brokers web site.
  • Local Service, the consumer may feel more comfortable using a property search tool that is offered by a local brokerage vs. using a national portal such as realtor.com or homeadvisor.com.
  • Retention, it creates an incentive for the consumer to come back to the site.
  • Stickyness, IDX / Broker Reciprocity is automatically updated with the local MLS data, usually on a daily basis. This creates a dynamic resource and consumers will want to keep coming back to see what's new.
  • Lead Generation, consumers will go to a brokers web site that promotes access to the entire MLS database, once they're on your site, you can use capturing tools to gather the leads.
  • Better Educated, consumers are more prepared about the market with more realistic expectations. This makes the home buying process more efficient when they begin working with a real estate professional.

Broker Exposure

Networking is one of the most important parts of our marketing strategy. We network with all the top selling brokers and agents via phone, postcards, email, fax and at our local networking meetings to help facilitate the buying and selling of properties in a more cooperative way.

Our many ties in the area help us to also network with people in the community. When you expose a home to as many people as we do, it is even quite common to receive multiple offers.

Relocation & Refferals

We have immediate exposure to Keller Williams® Realty400 offices & over 38,000 NationwideBrokers & Agents and their extensive client bases.

Local knowledge

Joe is an expert in the HudsonValley. He focuses exclusively on your neighborhood and understands your market.Joe prides himself on old-fashioned customer service and provides specialized service each step of the way, handholding throughout the entire transaction.

Techie Tools

Multi-Media Marketing Tools

Every home gets the use of Joe Camaj’sprofessional multi-media marketing tools to showcase the most enticing rooms and features of your home. This ensures thatbuyers making appointments to view your home have a substantial interest and won’t be wasting your time. Our marketing tools include:

  • Front page advertising as aFeatured Home at
  • A streaming Home-Tour commercial online
  • Complete color photos of interior and exterior of property
  • A full scale floor plan
  • Direct email marketing to registered buyers
  • Monthly Performance Reports evaluating marketing activities emailed directly to you
  • Create a personalized web page for each property, complete with digital photographs, virtual tours and floorplans
  • Printable “electronic brochures” complete with full color photographs, detailed descriptions, floor plans and virtual panoramic walk-throughs

Supra eKey

  • A KeyBox on the property tracks agent entries
  • Provides a reliable system for security during the real estate selling
  • An electronic lockbox helps keep folks accountable.
  • Provides access thereby resulting in a quicker sale.
  • Eliminates the need to drive all over town picking up and returning listing keys. This in turn means more showings that result in quicker sales.
  • The KeyBox captures information of who's entered a listing. Knowing and having access to this information can help an agent better position a property to sell.

Open-House Marketing

Agent Office Tour

Agent office tours provide feedback from our agents before any showings or other open houses.During the agent office tour an agent may see your home as the 'perfect' fit for a buyer that they are working with. Often the day or two after an agent office tour you will receive many showings and frequently you may receive an offer from an agent who was through your home during the agent office tour!

Broker Open-House Marketing

We will hold a “Broker Open House” togenerate area-wide agent enthusiasm for your home so they can share the details with their prospective buyers

  • We Provide a complete luncheon to entice brokers to view the house
  • We mail, fax and email “Broker Open House” date & time along with a full color property brochure
  • We get feedback via our “Feedback Questionnaire” to help with marketing

Public Open-House Marketing

We will hold a “Public Open House” to expose your house to area buyers

  • Advertise the “Open House” in local newspaper
  • We will try to visit with 200 of your neighbors to inform them of the date & time of your “Open House”
  • We will mail 200 “Open House” Invitation postcards to your closest neighbors
  • Advertise “Open House” on Realtor.com, HVLiving.com, VirtualTourOpenHouse.com, HVOpenHouse.com, HVVirtualTours.com
  • Request feedback via our “Feedback Questionnaire” to evaluate buyer comments, questions or concerns

Open House Tour

We select 4-6 homes that are similar in price range. Then create a tour of these homes, holding each open for 15-20 minutes. Advertise the tour, inviting prospects to meet at your office and go on the tour with us or at the home(s) they are interested in. Your ad would include the entire tour with the location and time information in the ads. This method creates a urgency and competition amongst the buyers that you’ll find helps them make up their minds more quickly.

Virtual Agent Open Houses (VAOH)

Virtual Agent Open Houses (VAOH) are the wave of the future. No planning, no cleaning, no hassles, and no disappointments. After we produce your Virtual Tour we will send an email to our list of over 5000 agents & many buyers inviting them to view your virtual tour from the comforts of their own home. You get a copy of all emails (if you want them) and you get up-to-date statistics so that you can see how well it was responded to.

Tele Communications Services

Telemarketing

Telemarketing is still one of the most powerful, efficient and cost-effective business tools for making contact with prospects and closing sales.

  • Call your neighbors to inform them of your decision to sell
  • Schedule and confirm all showing appointments
  • Follow up with all showing appointments
  • Answer all telephone inquiries
  • Follow up with all leads
  • Update seller with showing feedback and buyer inquiry activity reports

24 Hr Home Hotline

A key component to any successful customer driven business is the ability to provide prospects the information about your business that they want - when they want it, while capitalizing on the opportunity each of those prospects represent. The Arch Powerline service provides you with a:

  • Toll-free number that can play multiple recorded messages
  • Send and receive faxes
  • Accept voice mail
  • Capture and report the callers' name, address and phone number
  • Connect a caller to a live person
  • Track marketing campaigns and automatically build lead databases
  • Track prospects and discover which marketing medium is working best for you.
  • Deliver hot lead information via pager or email to multiple sales agents to facilitate fast response

Showing Desk

  • Record showing appointment information
  • Helps staff capture name and contact information for each prospective client
  • Record and track sign calls, ad calls and their sources
  • Email and / or print a notification-of-showing message for the listing agent
  • Print valuable reports and lists for agents, staff, broker/manager, and home owners
  • Measure the cost effectiveness of your advertising media
  • Sign-in for the call coordinator improves accountability for lead follow up

Personalized Services

Broker Support Services

We don't believe technology itself will sell your home. Technology gives us an advantage, but we still believe our personal touch is what really sets us apart. Joe will organize a custom marketing plan for each of his clients. Selling your home requires high sensitivity to market conditions and the ability to attract solid prospects quickly. He will:

  • Provide a customized Marketing Plan
  • Offer innovative commission and bonus incentives
  • We will furnish you with an estimate of the proceeds you can expect from the sale of your property
  • Suggest changes to make the home more marketable
  • Pre-qualify all prospective buyers with our approved lenders
  • We will educate you on various financing alternatives available to buyers
  • Evaluate activity, price, terms, and make any necessary adjustments
  • Update you with any changes in the current housing market
  • Provide relocation and referral agent information
  • Prepare a written bi-weekly activity update and market report
  • We will provide you with information regarding a home warranty to increase the marketability of your property to buyers

Signage

A properly placed sign is another tool that can produce a buyer for your home. A high percentage of phone inquiries from potential buyers are generated through the use of these yard "billboards." We will provide you with:

  • A highly distinctive Post & “For Sale”yard sign
  • Customized Sign Riders including:
  • 24 Hr Toll Free Home Info Hotline
  • Internet Viewing Info
  • (2 – 4) “For Sale” directional signs to lead buyers to your house

Negotiating Expertise
Our years of experience and proven track record in negotiating Real Estate sales give us a distinct advantage in representing you during contract negotiations. We have sold many homes, and have experienced all market conditions…. from extreme seller's markets with multiple offers to extreme buyer's markets where the negotiating ability of your agent can literally make you thousands of dollars.

Transaction Management
Once your home is sold, Joe will work on your behalf to manage the details during the escrow period. He will personally meet inspectors, help manage repairs, consult with the appraiser, follow up with the title company and lender, and aggressively protect your interests to avoid problems and ensure a hassle-free closing. Joe will even deliver your closing check to you!

These are the services we make sure to provide you:

  • Prepare all paperwork
  • Provide and explain all mandated property disclosures
  • Represent sellers during all contract negotiations
  • Skilled Negotiators Assure You the Best Price
  • Oversee the escrow transaction process once an offer is accepted
  • Assist with contract
  • Follow up with the buyers lender
  • Estimate Proceeds
  • Offer Ancillary Services with local vendors
  • Offer Relocation Assistance
  • Provide you copies of all documents for your personal records
  • Help coordinate closing date
  • Attend the final Walk-Thru
  • Attend the closing

Print Marketing

Accurate Property Evaluations Comparative Market Analysis (CMA)

The art of pricing comes in analyzing your competition, assessing the buyer demand, current market conditions, available financing, and the lure of the new home market. We compile and analyze all of this input in a (CMA). The goal is finding the right balance between selling and getting the most money.

  • Knowledge of the gross sales price of your property
  • Evaluation of the current market

Customized Marketing Plan

We tailor a marketing plan to capitalize on each property's unique features. Our advertising campaign consisting of newspapers, magazines and television marketing is designed to target your home audience and bring buyers to your property.

Direct Mail Marketing

The mail has magical power. The mail has purpose. It is a daily event that stops all other activities. Nothing beats direct mail for its ability to accurately measure effectiveness. Direct Mail Marketing is the best way to reach neighbors, customers, brokers, agents and speak to them, one-to-one.

Property Brochures

There is still no match for the power of paper in a customer's hand. We will create a High Impact Full Color Property brochure for buyers to pick up at your property and take home with them. The brochure includes:

  1. Complete property description flyer
  2. Full scale floor plan
  3. Color pictures including the interior and exterior of the house
  4. Mortgage breakdown sheet
  5. A digitized map
  6. Area schools & neighborhood reports
  7. A copy of CMA

where is your dream home?