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Dear Applicant

RE:Communications and Marketing Manager

Thank you for your interest in the above post. Please find enclosed in this application pack the following documents:

  • Job Description
  • Person Specification
  • Structure Chart

Application Form:

The application form plays a key part in our selection process. We use the information you provide to shortlist for interview.

You are urged to ensure that all the information contained in your application is relevant and that you demonstrate how you meet the criteria on the person specification. Please use the person specification for guidance when filling in the application form.

References: If successful at interview, Ipswich Borough Council will seek to obtain two employment references. Wherever possible the name of your first referee must be from current employment/education and the second from either current or former employment/education. If you cannot provide an “employment” reference please contact the HR Team at Ipswich Borough Council for further assistance.

If you have any recruitment queries, please do not hesitate to contact us on 01473 433402. Please leave your name, number and brief details of your question and a member of the recruitment team will call you back.

Yours sincerely

Recruitment Team

Human Resources

Ipswich Borough Council

Job Description: M82

Communications & Marketing Manager

Main Purpose of Job

To manage the Communications and Marketing team reporting to the Operations Manager for Corporate Support and to provide day to day management in relation to the Council’s communication, Corporate promotions and Marketing, internal Design Unit and Print & Reprographics Services.

Main Duties

  1. To assist the Operations Manager in co-ordinating implementing and reviewing the annual Operational Plan for the Communications and Marketing service area, having regard to the Council’s risk management procedures.
  1. To promote the Council externally to the public and internally to staff through communications and design. Use communications to build and maximise the reputation of the Council to enable the people of Ipswich to understand the work of the Council.
  1. Management of Digital Services including editorial content and design of the council’s websites, brand, uniformity and online communications.
  1. Management of printing and reprographics, responsible for the operation of the council’s in-house digital print and print procurement operation.
  1. Management of corporate promotions and marketing, responsible for establishing and maintaining corporate design, branding and marketing standards.
  1. Management of design services including the delivery of a wide range of communication functions and design services, photography and design projects.
  1. To manage and supervise employees in accordance with Human Resources policies and procedures and management competencies including a positive duty to promote diversity and equal opportunities.
  1. To manage the Communication and Marketing service areas budget/s including monitoring and reporting and the preparation of estimates as required by the Head of Service and in accordance with the Council’s financial procedures.
  1. Liaise with the Press and Publications Officer to ensure the Council’s vision and strategic goals are promoted correctly and to ensure cover in periods of absence.
  1. Ensure that communication skills and strong relationships are developed with all service areas. Identify cross selling opportunities and design systems to ensure each service area develop its internal and external profile, promote services, work and achievements.
  1. Support the planning and organising of press conferences, PR campaigns and strategies on behalf of Council leaders and officers. Responsible for the delivery of service area related projects.
  1. Such variations as may be required from time to time without changing the general character of the duties shown above or the level of responsibility entailed.

/ Person Specification
Job Title: Communications and Marketing Manager
ATTRIBUTES / ESSENTIAL / DESIRABLE / METHOD OF ASSESSMENT
Qualifications / A Degree or an NVQ Level 6 in communications, public relations or related field and 3 years qualitative experience. / Application and certificates
Relevant experience / Demonstrate experience of working within Public Sector organisations with a range of stakeholders.
Ability to manage communications, public relations, or similar.
Ability to handle high profile media stories and responding to incidents
Experience of working with Senior Managers and Councillors
Ability to tailor communication messages to key audiences in all sections of the community,
including hostile and antagonistic audiences.
Ability to set up press conferences and events.
Knowledge and experience of using a wide range of IT packages
Experience of setting, managing and monitoring budgets / Experience of crisis media handling. / Application and interview
Specialist knowledge / Demonstrate excellent political awareness and knowledge of the political environment, locally and nationally. / Understand how the media industry operates / Application and interview
Personal skills / First class written and verbal communication skills including writing for different complex audiences, media information writing and report writing.
Ability to understand and interpret complex issues for a variety of audiences.
Ability to identify risks within the service and organisation and make appropriate recommendations
Ability to ‘think on your feet’ and be decisive when under pressure.
Demonstrate effective presentation skills for providing clear and concise briefings to senior managers and councillors
Highly developed interpersonal skills.
Good problem solving and conflict resolution skills
Excellent organisation skills. / Application and interview
Special working conditions / Ability to travel in and around locality.
Ability to work ‘out of hours’

Ipswich Borough Council

Corporate Support

The Corporate Support service area delivers the following functions for the Council:

Performance & Projects

The combined team embeds the Corporate Plan throughout the council and facilitates the delivery of effective business, operational and strategic plans as part of the IBC culture.

The section provides guidance on improved performance across the organisation.

It is responsible for the production of the Corporate Plan, Project & Performance Management practice and procedures and the Risk Management Strategy. The team also enhances the capacity and capability of the council to manage effectively and to deliver successful projects and programmes.

Performance & Projects identifies opportunities for service reviews, projects for “Invest to Save” funding and collects project status data for CMT. It also undertakes peer reviews of projects to improve delivery.

Performance and projects also includes Elections and the External funding functions:

The Elections team is responsible for undertaking the organisation of all Parliamentary, European and Local Elections and Referendums, including the arrangements for staffing, premises, equipment, payments and accounting procedures, all in strict compliance with the relevant statutory provisions. The External funding resource identifies appropriate sources of external capital and revenue funding to be used to support the delivery of the Councils projects and programmes.

Communications & Marketing

Communications & Marketing is responsible for promoting the services and achievements of Ipswich Borough Council and also covers corporate design and brand guidelines aswellas copying and printing.The team also runs the photographic service for use online, on social media and in the Council’s Angle newspaper and other publications.

Communications & Marketing is divided into three main functions:

  • Corporate Marketing – using established budgets to manage all marketing activity across the Council and managing all social media activity and the Ipswich Direct e-messaging service. The priority for marketing is to generate income and awareness of frontline services.
  • Digital / online services – responsible for editorial content and updates on the corporate website and other spin-off service area websites.
  • Design and Print – producing all graphic design for publications and online use, providing a complete copy and printing service (both in-house and procurement for specialist printing needs) and a copier maintenance service.

Community Engagement

The Community Engagement team has three main functions:

  • The Council has five Area Committees providing consultation, community funding and decision-making in a way that is accessible to the public in each community. The team services the committees, providing support for councillors and managers.
  • The team gives community organisations practical advice and support to enable them to pursue successful projects and to apply for financial support through the Community Cash Grants. Neighbourhood Partnership Groups bring together statutory services and local organisations to share intelligence and action on local issues.
  • The team supports the Council’s responsibilities for Equality & Diversity through guidance to staff undertaking Equality Impact Assessments on Council decisions. The Equality Panel brings together representative groups as an advice forum for major projects and local decisions.

Corporate Health and Safety

The Corporate Health and Safety team is responsible for the development and implementation of health and safety programmes, management advice and guidance to all employees and business units across the council. The main functions include:

  • Supporting the senior management team to achieve strategic objectives by building a sound system of internal controls in respect of health and safety.
  • Providing advice and information to enable employees in all Departments to complete and implement risk assessments, workplace inspections and maintain safe working environments.
  • Responding to incidents, carrying out investigations, making statutory reports and maintaining auditable records of implementation to ensure that lessons are learnt for continuous improvement.
  • Reporting to the Health and Safety Committee and the Corporate Health and Safety Group.

Communications and Marketing Manager

Communications and Marketing Manager