Advertising Campaign

Advertising Campaign

(Use this sheet as a title page when you hand in your completed work)

In a group of up to Three (3) people you are going to create two different Advertising Campaigns for a product that you select. You are pitching your product to two different companies. One company is called “Heavenly Host” and they will not put up with any (Shady) tactics. The other company is “Scum of the Earth” and they would actually prefer if you sold the product any way possible. (No nudity or extreme language though, they’re not that scummy.)

For your final presentation you must have two separate advertisements complete. You must have a newspaper/magazine ad, and you must have a television commercial for each different company.

Newspaper/Magazine

You will be handing in the following;

A rough layout of your ads

A good copy of your completed advertisements

T.V. Commercial

You will be handing in the following;

A complete script for both your commercials, including action directions

Your group is required to present either your commercial or your Newspaper/Magazine ad in front of the class. Your commercials can be done live or taped and played for the class.

Marking

Newspaper/Magazines

K/U /10 Text

T/I /10 Rough Copy

App /15 Good Copy

T.V. Commercials

T/I /15 Script Originality

Com /10 Proper Format

App /10 Clarity of Commercial

Overall

K/U /15 Requirements Met For Campaign

Com /15 Effectiveness of Campaign

K/U /25 T/I /25 App /25 Com /25