FOR IMMEDIATE RELEASE
April 2012
MOEN PUTS A “TWIST” ON AN INVIGORATING SHOWER EXPERIENCE
WITH THE NEW TWIST™ HANDHELD SHOWER
Oakville, Ontario… When it comes to showering, today’s consumers know what they want – style, quality, good pressure and coverage. With this in mind, Moen is adding a revitalizing “twist” to users’ daily showering routine with the new Twist™ handheld shower.
Twist allows users to effortlessly switch between the handheld shower’s four spray patterns with one hand: simply swivel the showerhead around the handle with a push of a Soft Grip™ thumb pad. Soft Grip is a non-slip, comfortable surface that is soft to the touch for a comfortable and sturdy feel – yet is durable in design for everyday use. The sensible design stops spraying between settings to ensure you don’t spray yourself, the walls or the ceiling.
“The Twist handheld shower offers the many features that our research has indicated are desired by today’s consumers – and a new way for consumers to easily switch their spray options,” said Garry Scott, vice president, wholesale marketing and brand development, Moen Canada. “With a flick of the thumb, each member of the house can easily create their ideal shower experience and can switch settings as needed – whether to relax, revitalize or clean.”
Twist offers a clean and simple transitional style. No matter what your shower preference or mood, you can easily switch between four, high-performance sprays custom designed to fit the multiple needs of today’s showering consumer:
· “Immerse” — an invigorating, full coverage spray
· “Soothe” — a relaxing, heavy mist spray
· “Drench” — a soft, yet heavy, rinse perfect for bathing kids and pets
· “Shine” — a strong, focused spray ideal for cleaning your bathtub and shower
In addition to the functional benefits of Twist, the handheld shower is easy to install. “Within minutes, consumers can have a new showering experience in their bathrooms,” said Scott.
Twist is available through wholesale showrooms in Chrome, LifeShine® Brushed Nickel and Oil Rubbed Bronze. The Eco-Performance model flows at 7.6 litres per minute (2 gallons per minute), providing valuable water savings, without sacrificing performance. It also features a 30-inch (76-centimetre) vertical slide bar with handheld slider to allow easy height adjustments to accommodate any member of the household.
Additionally, Twist can be found at home improvement retailers as a shower-only model, without the slide bar, and flows at a standard 9.5 litres per minute (2.5 gallons per minute). It is available in a Chrome finish.
The Twist handheld shower features a Limited Lifetime Warranty. For more information about the new Twist Handheld Shower from Moen, visit moen.ca or call (800) 465-6130.
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About Moen Canada
As the #1 faucet brand in North America, Moen Canada offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories and bath safety products for residential applications – each delivering the best possible combination of meaningful innovation, useful features, on-trend styling and lasting value. In addition, Moen® Commercial offers superior performing products that deliver lower lifetime costs for today's facilities.
Moen has worked diligently to support, promote and advance sustainability within the organization and the plumbing industry. The company has been recognized with the 2011 EPA WaterSense® Excellence Award, as well as the 2010 EPA WaterSense Manufacturer Partner of the Year Award, for its work to protect the future of our nation’s water supply through the introduction and ongoing support of water-efficient products, programs and practices, while keeping consumers’ needs top-of-mind.
Moen is part of Fortune Brands Home & Security, Inc. (NYSE:FBHS), which creates products and services that help fulfill the dreams of homeowners and help people feel more secure. The company is a leader in the home and security industries and features well-known and trusted brands like Moen® faucets, Master Lock® padlocks and security products, MasterBrand Cabinets™, Therma-Tru® entryway systems and Simonton Windows®. For more information, please visit www.fbhs.com.
Contact: Alissa Kiktavy or Jordan Testerman
Falls Communications
(905) 842-9920
or