CMNS325 Final Design Proposal
Alison Chan
March 23, 2011
The Concept
Since the earthquake in Japan had raised global concerns, there is no real visual representation of exactly what has happened. The earthquake has caused a chain of reactions, including a tsunami, nuclear radiation, deaths, power outs, no running water, evacuations, homelessness, and more.
An information design for Japan’s earthquake and tsunami showing the chain of reactions, featuring important highlights like death tolls, current conditions, nuclear radiation, problems in the economy, and donations that have been incurred so far.
A second component to this is a flash video clip showcasing this information. A similar idea, like National Geographic’s Seven Billion video, using text and symbols as a way to show information (http://ngm.nationalgeographic.com/7-billion).
The Objective
The objective of this information design is to raise awareness to what has happened to Japan’s disaster, the earthquake and tsunami. And also, to raise awareness to the Japan Relief Fundraiser that will be happening on April 2nd, 201. Also hoping to generate donations and attendees. Because AX3 Multimedia is a supporter of this fundraiser, this will be used as a part of the promotional and advertising campaign and be used throughout AX3 Multimedia’s medium. This is targeted towards those who will be attending the fundraiser, donators, SFU students, and local business owners.
The Methods
Using the technique of information design, the information and data collected will be used to make a visually apprehensible and easy to understand information that describes the current conditions. In the information design component, signs and symbols were used to help make the viewer to understand the information faster and easier. Using symbols and signs that are easily recognized, like water drops as a sign of water, skull as a sign of death, and light bulb as a sign of power. Minimal parts of the current promotional and marketing items have been incorporated into the design because most of the items were made in a short time, with minimal design theories incorporated.