Budget Structure and Allocations
October 5, 2012
Proposed breakdown of Interactive budget
Sony Pictures Interactive will start itemizing its monthly invoices to Film Marketing as follows:
-Baseline support (to be divided between active titles based on fair allocation, exact formula to be determined)
-Title-specific Web Development (actual labor cost itemized by title)
The ratio between the two portions is currently 70% baseline and 30% web development, but future percentage may change based on actual work requests for web development.
Baseline support: proposed definition
“Baseline” represents the day-to-day work done for the Worldwide Digital Marketing group in support of the entire film release slate. This is work that Sony Pictures Interactive does for all campaigns, no matter if an outside vendor is hired or not. It includes the thousands of micro to medium size tasks that span multiple campaigns and are difficult to allocate to one particular campaign due to their nature. It also includes a portion of technology operations and backend development which supports all titles (other divisions covers the other portion, which allows for significant economy of scale savings for Film Marketing).
Baseline Support by TaskUS
- Apple.com Assets
- Asset Management
- CMS Graphics
- CRM
- Exhibitor Relations Banners
- Information Security Management
- Mobile Banners
- Mobile Site Development
- Overall multi-campaign management
- Overall strategic support
- Portal support (film specific)
- Publicity Support
- QA
- Reporting
- Research
- Social Media Assets
- Social Media Management
- Sony Banners
- Sony Pictures Mobile App Support
- Sony Rewards Integration
- Soundtrack Support
- Splash Pages
- Tablet Site Development
- Ticketing Widgets
- Video Editing
- Video Encoding
- Video+
- Asset Management
- Banners
- CMS Graphics
- CRM (select countries)
- EAGL Preparation and Upload
- Information Security Management
- Localization
- Mobile Site Development
- Overall multi-campaign management
- Overall strategic support
- Portal Management
- Publicity Support
- QA
- Reporting
- Research
- Social Media Assets
- Social Media Management
- Splash Pages
- Tablet Site Development
- Territory Support
- Ticketing Widgets
- Video Editing
- Video Encoding
- Video+
- WWRD page management
- Campus / Desktop support
- CMS License
- CMS Maintenance & Enhancements
- Database Management
- Domain Name Management
- Hardware / Software Maintenance
- Hosting / Bandwidth / Storage
- Managed Hosting Services
- Omniture Licensing Fee
- Research Tools
- Search Engine License
- Zeta Technical Management (CRM)
Baseline Support by Function
- Marketing/Campaign Management
- Production/Campaign Management
- Production Operations
- Video Support
- Social Support
- Tech Operations
- Research
- CRM
- Quality Assurance
- Art Direction (Senior)
- Copywriting
Title-specific Web Development: proposed definition
Direct labor associated with substantial title-specific campaign elements like an immersive website, games, interactive features, mobile application, which could be outsourced to an outside digital marketing agency.
Web Development by Primary Function- Design
- Flash design
- Web development
- Production/Project-specific management
FY13 Title-specific Web Development: Budget EstimatesActuals as of 8/31/12
Sony Pictures InteractiveFY13 WDM Domestic DM Direct Labor Run Rate
as of August 31, 2012
Title / Direct Labor
After Earth / $10,723.85
Elysium / $53,717.58
Here Comes the Boom / $41,273.66
Hotel Transylvania / $258,919.35
Looper / $143,243.76
Skyfall / $82,446.90
Smurfs 2, The / $4,703.89
Sparkle / $64,041.92
Zero Dark Thirty / $9,523.65