Australians' digital lives
Transcript
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[slide] reseearchacma Evidence that Informs
[slide] Australians' digital lives
Presenter: Australians’ Digital Lives is the first complementary report associated with the Communications Report 2013–14. The majority of Australians have embraced digital life. We're engaging online more intensively than ever before, from social interactions to the way we work, do business and add value to the economy.
[slide] Who's online? 92% of Australians use the internet
[transition slide] People aged 18-44 100% People aged 65+ 68%
[transition slide] Places we go online Home 86% Workplace 45% Wi-Fi hotspots 19% Friend's place 18%
Presenter: More than nine in ten Australian adults use the internet. Younger Australians are leading the way, although older users are catching up. While home remains the main place where Australians go online, people are (animate) increasingly going online from other locations, particularly wireless hotspots, up 4 percentage points
[slide] Home networks are more complex
[transition slide] Basic network 17% with 1 connection box and 1 or 2 connected devices; Multi network 51% with 1 connection box and 3+ connected devices; Complex network 23% with more than 1 connection boxes and multiple connected devices
Presenter: While we have more devices and internet connections, it also means our home networks are more complex and sophisticated. Half of Australians now live in a multi-network home and almost a quarter have a complex home network.
[slide] Devices used to access the internet 70% mobile phone 50% tablet - both up 8 percentage points
Presenter: More and more people are choosing to use mobile phones and tablets to go online and this trend is evident across all age groups.
[slide] People aged 65+ mobile phone increased from 21% to 28% - tablet increased from 18% to 22%
Presenter: In particular, we've seen strong growth among older Australians who are going online with a mobile phone.
[slide] People aged 18 - 34 94% use a mobile phone to go online
Presenter: Not surprisingly though, it's younger adults aged 18 to 34 who most use a mobile phone to access the internet at 94%.
[slide] 1.1 million Australians not online - 2 million in 2010 down to 1.1 million in 2014 - halved
Presenter: Despite most of us being active online, there are over one million Australians who do not use the internet. However, this number has almost halved from 2010 when 2 million people reported not accessing the internet.
[slide] Those offline are more likely to be: aged 65+ 70% - have an income below $30,000 83% - have no university degree 91%
Presenter: Those who are offline are more likely to be aged 65 and over, have a lower income and no university degree. There are 10.7 million online Australians who are frequent internet users with 74% of adults going online more than once a day.
[slide] Frequent internet users 10.7 million Australians - 74% of Australians online more than once a day
[slide] Online more than once a day 83% of people aged 18 - 24; 44% people aged 65+
Presenter: Younger Australians are the most active internet users, just over half of older Australians go online more than once a day.
[slide] What are we doing online? Communication 88% -Research and information 79% -Blogs and online communities 54%
[transition slide] Blogs and online communities up 10 percentage points
Presenter: So what are we doing when we go online? While the traditional activities of communication and research remain popular, Australians are increasingly participating in blogs and online communities up 10 percentage points on the previous year.
[slide] App downloads 75% of smartphone owners downloaded an app
[transition slide] All ages are downloading more apps 18-24 92% up by 4% from 2013
24-34 89% up by 4% from 2013
35-44 80% up by 3% from 2013
45-54 67% up by 5% from 2013
55-64 57% up by 13% from 2013
65+ 35% up by 11% from 2013
Presenter: We are also downloading more apps and this increasing trend is seen across all age groups, with people aged 55 and over showing the largest increase in app downloads. However, younger smartphone users are still leading the way.
[slide]Cloud computing 79% of adult Australians
[transition slide] 79% of adult Australians 98% people aged 18 - 24; 46% people aged 65+
Presenter: Cloud services are popular, used by 79% of adult Australians. Like many emerging services, the take up of cloud use is influenced by age. Almost all 18 to 24 year olds use the cloud compared with 46% of older Australians.
[slide] Backing up and storing files increased by 9 percentage points to 45% of Cloud services users
[transition slide] 53% people aged 18 - 24; 23% people aged 65+
Presenter: Many types of services can be done in the cloud, with back-up and file storage seeing the biggest increase in use. Once again, age was a factor in use of these services.
[slide] e-Commerce 10.9 million Australians made an e-Commerce transaction - 9.1 million Australians made a purchase online -
people aged 25-54 more likely to make a purchase online
Presenter: 10.9 million Australians made an e-Commerce transaction with 25 to 54 year olds the most likely to make purchases online.
[slide] What we buy online: Entertainment 44% Fashion 26% Reading 26% Food and Drink 22% Electronics 21% Travel 16% Health/Beauty 12%
Presenter: The most popular type of online expenditure is entertainment, followed by fashion and reading material.
[slide] Ways we stay in touch 6.2 million Australian adults: Facebook 69% Skype 69% FaceTime 46% Viber 40% Apple iMessage 38%
Presenter: Australians also like to use the internet to stay in touch. 6.2 million adults use some type of communications application with the top five being Facebook, Skype, FaceTime, Viber and Apple iMessage.
[slide] Digital workers 5.7 million 49% of employed Australians
Presenter: Not only do Australians use the internet for communication and shopping, an estimated 5.7 million people are digital workers. This equates to almost half of employed Australians.
[slide] To find out more ....
[slide] Australians' digital lives
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